CONFIDENTIAL UNIVERSITI MALAYSIA KELANTAN FACULTY OF ENTREPRENEURSHIP AND BUSINESS Final Examination Semester September Session 2015/ 2016 COURSE — : FUNDAMENTAL OF ENTREPRENEURSHIP CODE > AFT1013 PROGRAMME : FKP/FPV/FTKWIFSBIFIAT MONTH : DECEMBER 2015/JANUARY 2016 DURATION : 2HOURS 30 MINUTES INSTRUCTIONS TO CANDIDATE: 1, This paper contains of TWO (2) sections. 2. Answer ALL questions in Section A. 3. Choose TWO (2) question from THREE (3) questions in Section B. 4. Write the answer in the answer booklet. —_— MATRIC NO. DESK NO. PROGRAMME : NAME OF LECTURER (LECTURE) : This question paper consists of 6 printed pages excluding the front page. DO NOT TURN THIS PAGE UNTIL YOU ARE TOLD TO DO SO ©bak Cipta Terpelinara UMKAFT1013/SEPT/2015 SULIT/CONFIDENTIAL Bahagian A Part A Arahan Instruction 1) a) b) ¢) 50 markah 50 marks Jawab SEMUA soalan dalam bahagian ini ‘Answer ALL questions in this section. Bezakan antara Keusahawanan dan Usahawan. (4 markah) Differentiate between Entrepreneurship and Entrepreneur. (4 marks) Huraikan dengan ringkas tiga (3) jenis keusahawanan. (9 markah) Briefly explain three (3) types of entrepreneurship. (9 marks) Bincangkan jenis-jenis usahawan berikut: i) Usahawan Korporat il) Usahawan Teknologi ill) Usahawan Pertanian (12 markah) Discuss the types of entrepreneurs. ') Corporate Entrepreneur {i) Technopreneur i) Agropreneur (12 marks) Jumlah: 25 markah Total: 25 marksAFT1013/SEPT/2015 SULIT/CONFIDENTIAL 2, a) °) Senaraikan objektif harga. (4 markah) List the objectives of pricing. (4 marks) Mewujudkan jenama produk merupakan satu perkara yang penting di dalam perniagaan. Jelaskan strategi penjenamaan yang boleh digunakan oleh seorang usahawan untuk menjenamakan produk beliau (9 markah) It is a vital for a business to create its product brand name. Describe the branding strategies that can be used for an entrepreneur to brand his product. (9 marks) Definisikan kitaran hayat produk dan terangkan peringkat-peringkat yang terlibat di dalam kitaran hayat produk (12 markah) Define product life cycle and briefly explain the stages in the product life cycle. (12 marks) Jumlah: 25 markah Total: 25 marksAFT1013/SEPT/2015 SULIT/CONFIDENTIAL BAHAGIAN B: (80 markah) PARTB =: ~— (50 marks) Arahan Jawab DUA (2) soalan sahaja dalam bahagian ini Instruction Answer only TWO (2) questions in this sections. 1. Pengurusan operasi adalah antara perkara penting yang perlu difahami jika ingin memulakan perniagaan. Pengurusan operasi yang perlu anda tahu adalah komponen operasi dan juga strategi operasi, Operational management is one important thing that should be understand if you want to start a business. The operation management that you should know is component of production management and operation strategies. a) _Takrifkan pengurusan operasi. (4 markah) Define the operation management. (4 marks) b) _lustrasikan komponen pengurusan pengeluaran. (9 markah) Iilustrate the components of production management. (9 Marks) c) _Bincangkan empat (4) strategi operasi. (12 markah) Discuss four (4) operation strategies. (12 marks) Jumlah: 25 markah Total: 25 marks XuAFT1013/SEPT/2015 SULIT/CONFIDENTIAL 2. Seseorang usahawan perlu sedar bahawa sebelum menjalankan apa-apa perniagaan, beliau perlu mendaftar perniagaan yang dinyatakan di bawah Seksyen §(1), Akta Pendaftaran Perniagaan 1956. An entrepreneur needs fo be aware that before carrying out any business, he/she need to register the business which stated under Section &(1), Registration of Business Act 1956, @) _Berikan 4 contoh perniagaan yang dikecualikan daripada pendaftaran. (4 markah) Give 4 examples of business that are exempted from the registration. (4 marks) b) _ Perniagaan perkongsian didefinisikan, "Hubungan yang wujud di antara ahli-ahli yang melakukan perniagaan bersama-sama dengan matlamat untuk mencari keuntungan’, (Seksyen 3, Akta Perkongsian, 1961), In partnership, the “relationship exists between people who are doing business together for the purposes of seeking profits’, (Section 3, Partnership Act, 1961). i) Terangkan secara ringkas perjanjian perniagaan perkongsian (6 markah) Briefly explain partnership agreement. (Smarks) ji) Nyatakan dua (2) kelebinan dan dua (2) kelemahan perkongsian. (4 markah) State two (2) advantages and two (2) disadvantages of partnership. (4 marks)AFT1013/SEPT/2015 SULIT/CONFIDENTIAL ¢) Hafiz ingin memulakan perniagaan yang membekalkan tekstil kepada pengilang batik akan tetapi beliau tidak tahu faktor kritikal yang peru ditekankan di dalam usaha untuk memulakan perniagaan. Oleh itu, sebagai sahabatnya, anda dikehendaki menerangkan secara ringkas ‘enam (6) faktor krtikal dalam memulakan usaha perniagaan baharu (12 markah) Hafiz want to start a business that supplies textiles to the batik manufacturer but he does not know the critical factor that need to be emphasized in order to initiate the business. Therefore, as his friend, you are required to briefly explain six (6) critical factors in initiating a new business venture. (12 marks) ( sumiah: 25 markah | | Total: 25 marks } L 3, Ashraff Khairil berhasrat untuk berhenti kerja dan menjalankan perniagaannya sendiri. Walau bagaimanapun, beliau masih lagi tidak pasti jenis perniagaan yang periu diusahakan kerana tidak mempunyai pengalaman dalam pemiagaan, Oleh itu, beliau perlu mengenalpasti peluang perniagaan sebelum meneruskan hasratnya. Ashraff Khaini intends to quit working and run his own business. However, he is stills not sure the types of business needs to be conducted since have no experience in business. Therefore, he needs to identify the business opportunity before continues his intention a) Senaraikan empat (4) contoh sumber dalam mengenal pasti peluang perniagaan. (4 markah) List four (4) examples of sources in identifying business opportunities. (4 marks)AFT1013/SEPT/2015 SULIT/CONFIDENTIAL ») ° Ashraff Khairil juga perlu menjatankan kajian awal dan menilai risiko sebelum memulakan perniagaannya. Jelaskan tiga (3) jenis risiko petniagaan yang perlu dinilai olehnya beserta contoh. (9 markah) Ashraff Khairil also needs to undertake a preliminary study and evaluate risks before starting his business. Explain three (3) types of business risks which need to be evaluated by him with example. (9 marks) Terangkan secara ringkas tiga (3) faktor-faktor dalaman dan tiga (3) faktor- faktor luaran yang mempengaruhi kadar kejayaan Ashraff Khairil dalam mengenal pasti peluang perniagaan dan menukarkan ia kepada permulaan pemiagaan yang berdaya saing. (12 markah) Briefly explain three (3) internal factors and three (3) external factors that influence Ashraff Khairil success rate in identifying business opportunity and turning it into viable business start-up. (12 marks) 6 > | Jumiah: 25 markah | Total: 25 rene | \ KERTAS SOALAN TAMAT END OF QUESTION PAPER