TRNG I HC CNG HA X HI CH NGHA VIT NAM

K THUT CNG NGH TP. HCM c lp T do Hnh phc

KHOA MT v CNSH

CNG CHI TIT HC PHN

(Mu chng trnh o to tn ch)

1. Thng tin chung v mn hc

- Tn mn hc:Thng mi ha sn phm CNSH
- M mn hc: 441055
- S tn ch: 2
- Thuc chng trnh o to ca kha, bc: 2011, bc H CNSH
- Loi mn hc:
Bt buc: x
La chn:
- Cc mn hc tin quyt (nhng mn phi hc trc mn ny): Sinh hc 1
- Cc mn hc k tip (nhng mn hc ngay sau mn ny):
- Gi tn ch i vi cc hot ng:
Nghe ging l thuyt : 20 tit
Lm bi tp trn lp : 3 tit
Tho lun : 7 tit
Thc hnh, thc tp ( PTN, nh my, studio, in d, thc tp...): . tit
Hot ng theo nhm : 30 tit
T hc : 30 gi
- Khoa/ B mn ph trch mn hc: Khoa Mi trng v CNSH
2. Mc tiu ca mn hc
- Kin thc: Cung cp cho sinh vin ngnh CNSH cc kin thc c bn v vic pht
trin v thng mi ha sn phm CNSH.
- K nng: Sinh vin c kh nng ln k hoch pht trin v nh gi s khi kh nng
thnh cng ca sn phm CNSH.
- Thi , chuyn cn: tham gia tch cc bi hc bng phng php tho lun chung
trong lp.
3. Tm tt ni dung mn hc (khong 150 t)
Hc phn ny cung cp cc kin thc c bn ln k hoch thng mi ha sn phm
CNSH: pht trin cc nghin cu tim nng quy m phng th nghim a vo sn
xut quy m cng nghip v phn phi sn phm ra th trng.
Ni dung chnh gm cc phn:
- nh gi tim nng thnh cng v li nhun ca sn phm
- Nghin cu th trng v i th, lp k hoch marketing
- Tm hiu lut bn quyn v s hu tr tu
 - Tm hiu h thng qun l cht lng v vn an ton sinh hc i vi cc sn
phm CNSH.
4. Ti liu hc tp
Hc liu bt buc:
L nh Ngh v V Th Hi Yn (2009). Gio trnh Lut s hu tr tu. NXB Gio dc.
L Gia Hy v Khut Hu Thanh (2007). An ton sinh hc. NXB Khoa hc v k thut.
T. V. S. Ramamohan Rao (2007). Economics of Biotechnology. New Age International
Publishers
Hc liu tham kho:
Website T chc s hu tr tu th gii: www.wipo.int
Website Cc s hu tr tu Vit Nam: www.noip.gov.vn
Website T chc thuc v thc phm FDA: http://www.fda.gov/
5. Cc phng php ging dy v hc tp ca mn hc
Ging vin hng dn sinh vin phn c s l thuyt v cch t hc, t nghin cu. Sinh
vin t tham kho ti liu v nghin cu nhng vn lin quan.
6. Chnh sch i vi mn hc v cc yu cu khc ca ging vin
Sinh vin phi ln lp theo ng quy nh, chun b bi trc khi ln lp.
Tch cc tham gia cc hot ng nhm.
7. Thang im nh gi
Ging vin nh gi theo thang im 10, Phng o to s quy i sang thang im ch
v thang im 4 phc v cho vic xp loi trung bnh hc k, trung bnh tch ly v xt
hc v.
8. Phng php, hnh thc kim tra - nh gi kt qu hc tp mn hc
8.1. i vi mn hc l thuyt hoc va l thuyt va thc hnh
8.1.1. Kim tra nh gi qu trnh: C trng s chung l 30%, bao gm cc im
nh gi b phn nh sau (vic la chn cc hnh thc nh gi b phn, trng s
ca tng phn do ging vin xut, T trng b mn thng qua):
- im kim tra thng xuyn trong qu trnh hc tp;
- im nh gi nhn thc v thi tham gia tho lun;
- im nh gi phn thc hnh;
- im chuyn cn;
- im tiu lun;
- im thi gia k;
- im nh gi khi lng t hc, t nghin cu ca sinh vin (hon thnh tt
ni dung, nhim v m ging vin giao cho c nhn/ tun; bi tp nhm/ thng;
bi tp c nhn/ hc k,).
8.1.2. Kim tra - nh gi cui k:im thi kt thc hc phnc trng s 70%
- Hnh thc thi (t lun/ trc nghim/ vn p, hoc bao gm cc hnh thc): tiu
lun/vn p
- Thi lng thi:
- Sinh vin c tham kho ti liu hay khng khi thi:
9. Ni dung chi tit mn hcv phn b thi gian

Hnh thc t chc dy hc mn hc

Ln lp Thc
T
hnh, th
hc,
Ni dung nghim, Tng
L Bi Tho t
thc tp,
thuyt tp lun nghin
rn
cu
ngh,...
Chng 1: i cng v thng 2 1 3 6
mi ha sn phm sinh hc
K hoch pht trin sn phm v
tm quan trng ca bn k hoch
Nhng ni dung chnh cn c ca
bn k hoch pht trin sn phm v
cc thut ng lin quan
Chng 2: T sut thu nhp ni b 2 1 3 6
(internal rate of return)
Mt vi phng php thng dng
phn tch d n u t
T sut thu nhp ni b (IRR) v
vai tr ca IRR
Phng php tnh IRR
Phn tch nhy (sensitivity
analysis)
Chng 3: Marketing 2 1 3 6
Khi nim c bn
Cc yu t nh hng n chin
lc marketing
- 4P: product, price, promotion,
v place
- Ti chnh: d on v phn b
ngun ngn sch
- Yu t khch quan: phn tch
thc trng ngnh, SWOT
(strengths, weaknesses,
opportunities, and threats), khch
hng, v i th cnh tranh
- Mc tiu marketing
Chng 4: Tnh ton chi ph 2 1 3 6
(project costing)
 Chi ph cho nghin cu v pht
trin
Chi ph sn xut
Chng 5: Nghin cu v pht trin 3 1 4 8
dc phm
Th nghim tin lm sng
- Mc ch
- Yu cu
Th nghim lm sng
- Chi ph, thit k, i tng
nghin cu
- Nguyn nhn tht bi
ng k thuc
Chng 6: Lut bn quyn v s 3 1 4 8
hu tr tu
- Quyn tc gi v quyn lin quan
n quyn tc gi
- Quyn s hu cng nghip
- Bo h ging cy trng
Chng 7: H thng qun l cht 4 2 6 12
lng
GxPs
ISO 17025
HACCP
Chng 8: Vn an ton sinh hc 2 1 3 6
i vi sn phm CNSH
- Phng php phn loi VSV theo
nhm ri ro
- Phng php nh gi ri ro sinh
vt bin i gene
- Nguyn tc xy dng PTN an ton
sinh hc

10. Ngy ph duyt

Ngi vit T trng B mn Trng khoa

(K v ghi r h tn) (K v ghi r h tn) (K v ghi r h tn)

Nguyn Th Thu Hng

 TRNG I HC CNG HA X HI CH NGHA VIT NAM
K THUT CNG NGH TP. HCM c lp T do Hnh phc
KHOA ..

PHIU NH GI CNG CHI TIT HC PHN

Tn mn hc: ...................................................... M mn hc: ............................. S tn ch: .........

Tiu chun Tiu ch nh gi im

con 2 1 0
1. Mc tiu i) Th hin c c im v yu cu ring ca mn hc,
hc phn c th ha c mt s yu cu trong mc tiu chng
trnh, ph hp v nht qun vi mc tiu chng trnh
ii) ng mc v kh thi, ph hp vi yu cu trnh
sinh vin theo thit k cu trc chng trnh
iii) R rng, c th v chnh xc, nhn t pha ngi hc,
c kh nng o lng c, chng minh c v nh
gi c mc p ng
2. Ni dung i) Ph hp vi mc tiu hc phn, khi lng hc phn
hc phn v trnh i tng sinh vin
ii) Th hin tnh k tha, pht trin trn c s nhng kin
thc sinh vin c trang b
iii) Th hin mt phm vi kin thc tng i trng vn
c th d dng t chc ging dy v sinh vin d
dng tch ly trong mt hc k
iv) Th hin tnh c bn, hin i, theo kp trnh khoa
hc-k thut th gii
v) Th hin quan im ch trng vo khi nim
(concept), nguyn l v ng dng, khng ch trng ti
kin thc ghi nh thun ty hoc k nng sinh vin c
th t hc
vi) mc chi tit cn thit m bo phm vi v
mc yu cu kin thc ca hc phn, ng thi
mc khi qut cn thit ngi dy linh hot trong
vic la chn phng php ging dy v tip cn ph
hp
3. Nhng yu i) Quy nh v hc phn iu kin r rng nht qun, s
cu khc hc phn iu kin khng qu nhiu
ii) M t vn tt ni dng hc phn ngn gn, r rng,
nht qun vi m t trong phn khung chng trnh v
bao qut c nhng ni dung chnh ca hc phn
iii) M t cc nhim v ca sinh vin phi y v th
hin c vai tr hng dn cho sinh vin trong qu
trnh theo hc
iv) Tiu chun nh gi sinh vin v thang im nh gi
a ra r rng v hp l, ph hp vi mc tiu hc phn
v) C y thng tin v gio trnh (ti liu tham kho
chnh) m sinh vin c th tip cn
vi) Trnh by theo mu quy nh thng nht
im TB = /3,0
Trng khoa Ngi nh gi
(hoc Ch tch HKH khoa)
Xp loi nh gi:
- Xut sc: 9 n 10
- Tt: 8 n cn 9
- Kh: 7 n cn 8
- Trung bnh: 6 n cn 7
- Khng t: di 6.