GOAL

To raise awareness of the law [Title 18] which states

that anyone convicted of a domestic violence offense cannot
carry, own, possess, or handle a gun.
 POSITIONING
To the Cuyahoga County community, One & Done is the
campaign that will inform the public of Title XVIII, initiate
the removal of guns from abusers, and impact the everyday
lives of those affected by domestic violence because safety
is not a privilege, but a right.
PHASE ONE
THE COURTHOUSE
 PRIMARY TARGET AUDIENCES
Offenders (and their families)
Victims (and their families)
Domestic Relations Judges, Prosecutors, Defense
Attorneys, and Probation Officers
 THE OFFENDER
Common Characteristics Statistics

Charming Relationship
Jealous 18.8% Live-in-partner
Manipulative 17.1% Husband
Controlling Race
Narcissistic 66.6% Caucasian
Inconsistent Age
Critical 65.9%: 18-40 years old
Hypersensitive Gender
Vicious and Cruel 75% Male
Plays the Victim 25% Female
POSTER
 Disarm Domestic Violence.
Need Help? Call 1-800-ONE-DONE

FLYER
STICKER
WIFI BANNER AD
OFFENDER
CONTRACT
COFFEE SLEEVE
CAFETERIA
TABLE TENT
COURTHOUSE
MONITOR
SLIDE
OUTSIDE THE
COURTHOUSE
PHASE TWO
EARNED AND PAID MEDIA
EARNED MEDIA
 MEDIA KIT
RELEASE #1
 MEDIA KIT
RELEASE #2
 MEDIA KIT
FACT SHEET
MEDIA KIT
BACKGROUNDER
PAID MEDIA
TRANSIT
BILLBOARD
FACEBOOK COVER
 One & Done
FACEBOOK [CONTINUED]
It was ruled that Stafford Leo Shaw was no longer
allowed to carry a gun but he was not compelled to hand
One & Done
over the ones he already owned, leading to the death of
2 people. Read more here: http://bit.ly/2ghI17D
The risk of homicide increases by 500% with the presence of a gun in
domestic violence cases.
 BUDGET

*All items, promotional and paid, include production, placement, and printing cost.
 WHAT WEVE LEARNED
I was shocked at the amount of time and effort that goes into creating
a campaign! I realized how important teamwork really is when it comes
to success.

Ive learned that you cant fall in love with your first idea.

I was extremely happy to take everything Ive learned in the classroom

and apply it to a real work experience.
HOW CAN WE
HELP?