Advertisement Campaign Schedule (Nike running shoes)

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Week 1 Campaign is Social media New viral

launched pages for the campaign
Officially with new product is for snapchat
new details to setup for the is launched
customers public to follow. for new
coming soon. These pages customers
This will be first will be setup on to follow the
seen on the both Twitter and Nike
official Nike Facebook to snapchat
website. help spread story.
awareness.

Week 2 Billboards First 5 second Radio advert

around heavily teaser of the is launched
populated Nike running onto the top
areas in town shoes in action radio
and cities is released on broadcast
across the Snapchat for stations in
country are those who have the country
launched. followed Nike. such as
Especially near Radio 1 and
schools to Captial FM.
capture the For 10
young seconds.
demographic.

Week 3 Short The radio Radio ads

commercials ad plays play
(about 30 around the between
seconds) on times from 5pm-10p
radio, as 10am to m
advertising. 6pm.

Week 4 Nike TV advert Nike advert Nike advert Nike

(30 second shown in the shown from advert
version) is afternoon from afternoon at played
released and 11am to 1pm. 3pm to 7pm during the
first shown in the commerci
from 7am to Radio Ads play evening. als of the
10am. between show, Im
7am-10am and Radio Ads a
3pm-7pm play between Celebrity
5pm-10pm Also
include
the price
 of the
shoes on
the ad.

Week 5 60 second tv Celebrity Tv advert 60 Tv advert Radio Tv advert

advert released endorsement repeated second repeated advert repeated
at 5am - 12pm used on a 6am-12pm advert to 6am-12pm announcing 6am-12p
nike social
be played the release m
media
account
in date
5pm-6am cinemas 1pm-7pm
in horror
movies

Week 6 Different Tv advert Advert played Tv advert Advert

celebrity repeated on youtube repeated played on
endorsement 6am-12pm accounts such 6am-12pm youtube
on social as ksi and acounts
media pewdiepie
account

Red = Joe Dacinto

Green = Jonathan Joesen

Pink = Lou Thain Trigg