Ford Motors Company

The Ford Motor Company is an American multinational automaker headquartered in Dearborn,

Michigan, a suburb of Detroit. It was founded by Henry Ford and incorporated on June 16, 1903. The
company sells automobiles and commercial vehicles under the Ford brand and most luxury cars under
the Lincoln brand. It also has a number of joint-ventures, one in China (Changan-Ford), one in
Taiwan (Ford Lio-Ho), one in Thailand (Auto-Alliance Thailand), one in Turkey (Ford-Otosan), and
one in Russia (Ford Sollers).

Ford is the second-largest U.S.-based automaker (preceded by General Motors) and the fifth-largest in
the world (behind Toyota, VW, Hyundai-Kia and General Motors) based on 2015 vehicle production.
At the end of 2010, Ford was the fifth largest automaker in Europe. Ford is the eighth-ranked overall
American-based company in the 2010 Fortune 500 list, based on global revenues in 2009 of
$118.3 billion. In 2008, Ford produced 5.532 million automobiles and employed about 213,000
employees at around 90 plants and facilities worldwide.

Company Name Ford Motor Company

Industry Auto & Truck Manufacturers
Founded 1903
Country United States
Chief Executive Officer Mark Fields
Employees 199,000
Sales $149.56 B
Headquarters Dearborn, Michigan
Website http://www.ford.com

Fiat Chrysler Automobiles, General Motors

Company, Honda Motor Company, Hyundai-
Kia Automotive Group, PSA Peugeot Citron,
Main Competitors Renault-Nissan B.V., Suzuki Motor
Corporation, Toyota Motor Corporation,
Volkswagen AG Group and many other
automotive companies.

In the following segments, analytical point of view of ford motor companys strategies have been
discussed briefly. In some cases, elaborately.