Creative Digital Media Production Unit 8: Lesson 5

Write your own definitions for the following terms...

Mainstream

Products that are made for a large audience

Independent

Alternative to an mainstream

Niche

Never heard of it before

When we use these terms in the media we are usually talking about products or
audiences. Write down the tutor definitions from the board in the corresponding
boxes.
Tutor Definitions
Mainstream

Mainstream products are made to appeal and please to large audiences around
the world of various age, gender and ethnicity.
Independent

Products that arent made by big companies. The often tend to be more
alternative and willing to take risks. Aimed at smaller audiences that
Niche
mainstream products.

Specialist products for small audiences.

In the table below find at least two example products for each category (name
and image). Then make a list of why they fit into that category. Be ready to
feedback to the rest of the class...

Mainstream
Product Characteristics
Dota2
CS:GO

Independent
Product Characteristics
Pixel Piracy
TheEscapists

Niche
Product Characteristics
Blanco

Branding
Write down the definition of the term branding...

Why is certain branding used for different products?

Look at brands below. What audiences do they appeal to? How do you know
that? Do they have anything in common?