Statement of the Problem

The statement of problem here is the issues related to the unheard problem faced by a chocolate
factory management system, labor unions, and other goods quality and customer satisfaction issues
in the chocolate and cocoa industries. Being familiar with the problems faced by the chief and
budding industries all around the world there are still many issues in the chocolate industries that are
jagged and requires deep strategies to be resolved correctly. The statement of problem majorly
compressing the issues related to the customer satisfaction among the possible chocolate and cocoa
consumers and the bakery and dairy circuits. With a direct reference from India as a Multi- cultural
area with a vast number in population and various food chains, the consumption of chocolate in India
is eye widening. But the issue arises with the disintegration in groups among the main stream
population. While most of the consumers are in the urban parts, the distributions of chocolate goods
in the rural areas are at a very low scale. The major issue that is to be resolved today in India is to
increase the distribution of these chocolate goods in the rural areas with increase in the quality of
these products. These issues can be held with simple strategies like direct distribution, lesser import
resistances, and quality manufacture equipments. These factors are easy to accomplish and has a
wide scope to flourish.

Definition of Terms

For operational purposes, the following definitions of terms applied in this study:

1. BoG: Bank of Ghana.

2. Cocoa Bean: Seed of the cocoa bean; ground roasted beans are source of

chocolate.

3. Cocoa Pod: Vessel that contains the seeds of the cocoa.

4. COCOBOD: Ghana Cocoa Board.

5. CRIG: Cocoa Research Institute of Ghana

6. USDA: United States Department of Agriculture

7. GoG: Government of Ghana

8. Ghana cedi (GHC): Currency of Ghana (GHC 2.6 = USD 1.00 as at February

2014).
9. GoG: Government of Ghana

10. ICCO (International Cocoa Organization): A global organization composed of

both cocoa producing and cocoa consuming member countries.

11. ISSER (Institute of Statistical, Social and Economic Research): A research

institute with a mandate to conduct research in the social sciences in order to

generate solutions for national development.

12. SPU: Seed Production Unit.

13. VSM: Value Stream Mappin