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  • Ajzen Attitude Graphic SH 1-30-17

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    Susan Hueck
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    While working on a project, I developed this graphic to help myself sort out the elements of Ajzen’s theory of planned behavior. Please note that this graphic is a work in progress and represents my initial efforts. I encourage you to draw your own conclusions regarding the graphic’s conceptual reflection of Ajzen’s theory.

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    While working on a project, I developed this graphic to help myself sort out the elements of Ajzen’s theory of planned behavior. Please note that this graphic is a work in progress and represents my initial efforts. I encourage you to draw your own conclusions regarding the graphic’s conceptual reflection of Ajzen’s theory.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    6 views1 page

    Ajzen Attitude Graphic SH 1-30-17

    Uploaded by

    Susan Hueck
    While working on a project, I developed this graphic to help myself sort out the elements of Ajzen’s theory of planned behavior. Please note that this graphic is a work in progress and represents my initial efforts. I encourage you to draw your own conclusions regarding the graphic’s conceptual reflection of Ajzen’s theory.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Relationship Between Behavioral Determinants and Behavioral Intent in Ajzens Theory of

    Planned Behavior

    Feedback to behavior

    Behavior

    Actual control

    Behavioral intent

    Perceived behavioral control


    Attitude toward the behavior
    Subjective norm

    Motivation to meet expectations of others

    Normative beliefs (persons beliefs about important


    Behaviorothers
    beliefsnormativeControl
    (persons beliefsbeliefs
    expectations (persons
    about for
    the his/herbeliefs
    behaviors about
    behavior)
    likely his/her capacity to p
    consequences)

    Beliefs about others attitude toward the act

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