Answer 3 Determine the role that product characteristics, image, and other factors

play in influential consumers choice of shoe brand. What is the market share of NIKE
and its competitors? What are the demographic and psychographic characteristics
of consumers who are concerned with the image? What are the demographic and
psychographic characteristics of consumers who are concerned with the product
characteristics? Internet survey can be done asking the recommendation from the
consumers.The product innovation idea, new strategies, any demerit of the existing
product can be asked through E-mails, websites, Questionnaire. Through internet
the responses could be much faster and the rate of error can be much lesser.