Application Development &
Integration
Solution Overview
User Experience Design for BI
Background and Business Challenges
User Experience (UX) is an increasingly
important aspect of effective business
intelligence. With the amount of data
available to business expanding at an
increased rate, the ability for software to both
surface data quickly and make it relevant to
the user is quickly becoming the
differentiating factor between possible
solutions.
UX is permeating other aspects of users lives;
setting up an expectation that their business
tools must follow or they will lack relevance.
BI tools have vastly larger session times than
consumer websites. Users are interacting
with them on a sometimes constant basis.
Just because your users may not have a
choice does not mean UX is less important. It
can still drastically affect training and support
costs as well as productivity.
What is User Experience?
User Experience is the quality of experience
an individual has when interacting with a
particular design. It is the management of the
psychological effect a user has when
interacting with anything artificial.
User Experience Design -
What it Doesnt Mean
In order to understand Hitachis approach to
executing user experience projects, it is
important to understand some common
misperceptions about user experience.
A Step in the Process
While normally front loaded in the design and
define phases; UX design spans the software/
product development lifecycle similar to
many other cross functional competencies.
Just About the User
A strong experience not only meets the users
needs but also drives the business processes
defined by the organization.
An Exercise in Art
Making it pretty is a small part of the bigger
picture. In a properly run project, this can
often be the shortest and most
straightforward step.
Expensive
Any initial investment represents only a
fraction of the long term ramifications of
design changes, wasted development, and
poor adoption.
A Choice
The experience is being designed one way or
another; shouldnt it be done on purpose?
UX Design is a holistic,
UX
multidisciplinary approach to
the design of interfaces for
digital products; defining their
form, behavior and content
Improve
Your ROI
UX Design at Hitachi Consulting
While there are many disciplines associated
with UX Design, there are three primary areas
of focused that are representative of the work
performed by Hitachi.
Benefits of Hitachi Consultings
Approach to UX
Selecting a single approach to experience
and interaction design can limit a products
opportunity for success. Hitachi Consulting
has carefully evaluated each approach and
formed a hybrid of User Centered Design and
Goal Directed Design that helps maximize
ROI.
Information Architecture identifies
IA
and organizes information in a
purposeful and service-oriented
manner
Interaction Design defines the
behavior of interactive products
IxD and users interactions with those
products
User Interface Design applies a
visual aesthetic (look and feel)
UI based on interactions defined
during IxD
Benefits of Hitachi Consultings Approach to UX
Selecting a single approach to experience and interaction design can limit a products opportunity for success. Hitachi Consulting has carefully
evaluated each approach and formed a hybrid of User Centered Design and Goal Directed Design that helps maximize ROI.

Optimized Solution Reduced Training, Maintenance & Support Costs

Many design approaches claim that they lead to an UCD can enhance user productivity at an earlier point in a
optimized final product. Hitachi Consulting created a products release cycle as less training is required. Simple,
hybrid model between User Centered Design (UCD) and intuitive designs also decrease the need for complex support
Goal Directed Design (GDD) to deliver solutions that meet models minimizing maintenance costs.
the needs of the user and the business.
Increased User Acceptance & Adoption
Enhanced Requirements Gathering User Centered Design promotes involvement of users from
User Centered Design often calls for a substantial effort to the earliest stages of the project leading to a genuine sense of
gather requirements because there is little initial guidance. ownership. By combining this with GDD there are also
The hybrid model uses the businesss core objectives to opportunities to reinforce the businesss objectives and
focus the effort and achieve key efficiencies during the depict clear connections to users.
Define Phase of the project.
Personalized Productivity
Shortened Development Cycle By taking a persona-driven approach to BI solutions, you can
Structured tools and techniques, such as walkthroughs provide the right data to the right individual at the right time,
and usability tests identify challenges before ultimately driving higher levels of productivity.
development time and costs are incurred by the team.

Our User Experience Design Framework

Research & Strategy
Observational methods are used to identify and understand both
the users and organizations goals/tasks, the tools they use to
achieve/perform them, and any difficulties they experience.
Results guide the holistic deign strategy that will provide direction
during the project lifecycle

Modeling
Results of the Strategy and Research efforts are reviewed for
common patterns that can be represented through a variety of
formats including Personas (user models) and Scenarios (the who,
what, when and where of a particular task).

Concept
The documented Models are analyzed to create low fidelity
prototypes to demonstrate requirements and interaction flows.

Design
Designs and prototypes are produced quickly and iteratively,
reinforcing design concepts. Various methods such as cognitive
walk-throughs and formal usability tests leverage paper and
functional prototypes and are conducted to ensure the user
requirements are met.
Contact Us
Evaluation Hitachi Consulting
User-based assessments are formally carried out assessing Toll free 1.877.664.0010
whether components of the process, product or system meet end info@hitachiconsulting.com
user requirements.

Hitachi Consulting is the global management consulting and IT services business of Hitachi Ltd., a global technology leader and a catalyst of sustainable societal change. In that same spiritand building on its technology
heritageHitachi Consulting is a catalyst of positive business change, propelling companies ahead by enabling superior operational performance. Working within their existing processes and focusing on targeted
functional challenges, we help our clients respond to dynamic global change with insight and agility. Our unique approach delivers measurable, sustainable business results and a better consulting experience.

www.hitachiconsulting.com