INTRO 00:00 00:04

SHOT DESCRIPTION NOTES

W/S Camera displays the motorway. Shows Focuses on the setting as

setting. the spoken word begins

L/S Long shot on motorway Establishing new scene

ECU Camera pans to the original location Establishing new scene

MS Medium shot focusing on the motorway Ensure the footage is

focused.

MS Mid shot on footage of nature Make sure the shot is

focused.

ECU Extreme close up on fairy lights The shot needs to be

unfocused and focused,
keep in focus, primarily
on the lights.

LS Long shot used to establish the setting
and lighting of location
Use natural and highkey
lighting to bring a
positive connotation to
the advert and therefore
the product.

CU Emphasises the colours of the flowers Make sure that the close
up is focused on the
flower in shot

Blank Focus on colours displayed by the Fades out to black to

screen previous footage through the finale of signify the end of the
the advertisement leaving an insightful advert and provoking a
and positive image in the viewer's mind. slightly dramatised
effect of the product.