Assignment # 1

Course: STRATEGIC MANAGEMENT

Topic: Case Study Of Amazon.com, Inc.

Submitted to:
MISS SAMREEN LODHI
Submitted by:
IQRA REHMAN
Submission Date: 8 Feb 2017
Q.1: Give reasons why prioritizing strengths and weaknesses
are essential?
As all the organizations have strengths and weakness in the functional areas of business and all
the strengths would not each contribute equally to the total strength of the company. Similarly, all
the weaknesses would not each contribute equally to the total weakness of the company.
It is vital to organize every quality and shortcoming since it says that not all qualities and
shortcomings contribute a similar impact or weight. For instance, take the instance of an
organization where you have one top notch respects graduate and one inferior respects graduate.
You positively would not expect that the "mental ability" commitments from them two towards
the organization to be the same. You should make sense of an approach to survey their relative
commitments.
Through organizing the qualities and shortcomings organization get numerous settlement like
STRENGTHS

Company speaks to great indication of development and profitability in the market.

Company's worth increments.
Organization's shows intense and can without much of a stretch stable in the focused
market.
WEAKNESS

By distinguishing the shortcomings organization can defeat it and make great systems to
determine them.
Recognize the shortcoming can impact the organization's future.

Q.2: List three strengths of amazon.com which are its

distinctive competencies.
Following are the list of distinctive competencies of Amazon.
1. It is the largest online book seller in the United States
2. It sells kindle e-book in a huge quantity and in a lower price and only this could bring
$3.7 billion annual revenue.
3. The planet's greatest web store stage which give broadened items and administrations.

Q.3: Why it may be easier for amazon.com to perform internal

assessment?
The Amazon's has less demanding inside evaluation on the grounds that:
It has no retail locations, simply stock houses. Along these lines it has less no. of division for
checking which implies less no. of shortcoming and oversights could happen to overcome.