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Dis Pepsi
Dis Pepsi
History[edit]
The album was an attack on the highly competitive soft drink companies Coca-
Cola and Pepsi, who are believed to flood the airwaves with advertisements. The
title is a variation of dyspepsia, which is synonymous with indigestion. The word
"Dispepsi" deliberately does not appear anywhere on the album artwork, but a
telephone number was set up to provide the proper title. It is scrambled into
anagrams including "Pedissip" and "Ideppiss", as the band originally believed
they would be sued for trademark infringement if the actual title was shown.
Once Pepsi lawyers indicated that they had no intention of suing Negativland,
they began referring to it by its actual title.[2]
"All of the cola commercials that were appropriated, transformed, and reused in
this recording attempted to assault us in our homes without permission. Other
sources reused include: talk radio, MOMMIE DEAREST, tabloid TV, Pepsi and
Shirlie, documentary TV, Bryan Ferry, the news, Ice-T, public service
announcements, Asha Bhosle, MC Lyte, The Clio Awards, traditional Burmese
music, the O.J. Simpson murder case, motivational marketing tapes by
advertising executives."[3]
A music video for "The Greatest Taste Around" incorporates clips of Pepsi ads
synchronized with the song.
Track listing[edit]
"Drink It Up"
"Happy Hero"
"Hyper Real"
"All She Called About"
"Humanitarian Effort"
"Bite Back"