Chapter 2: Know Yourself to Market Yourself CHRISTIAN MARTIN

CAREER ACTION WORKSHEET

2-5 Develop Your Personal Brand Statement

Use the information in Career Action Worksheets 2-1 to 2-4 to answer

these questions.
1. What one or two words describe what you do in general terms?
(examples: thinker, doer, innovator, educator, caring person,
organizer, actor, designer, worker)
Hard worker and caring for others.

2. What are you known for? (examples: delivering results despite

challenges, balancing multiple priorities, being driven to finish
tasks, knowing the right flavor combination, having a eye for color,
helping the team work together in harmony)

For delivering a job to the best of my ability.

3. What sets you apart from your peers? (examples: speed,

thoroughness, kindness, gentleness, logic)
I am mainly set myself apart from others by following instructions and
doing what I can to the best of my ability.

Weave these words into a short statement that describes you in a way
that is appealing. See the examples in Figure 2-5 on page 36.

I am a hard worker who does his best every day, cares for others when
they are in need, delivering a job to the best of my ability, following
instructions laid out by teachers, parents, friends, and employers, and
doing what I can to ensure the job is completed.

Share your statement with two people whose point of view you respect
and value. Ask them these questions: REVIEWED BY: ERIK POPP and
DAMON SHARRETTES
Does this statement describe me accurately? How could I improve it?
Yes. I could however be more specific with what I put down as
examples though.
 Can you think of situations when you have seen me demonstrate this
statement?
DAMON/ERIK: Doing homework assignments and the labs for
following instructions and doing work to the best of my ability.
If I were to write another statement, what characteristics should I
include?
ERIK: Clarify delivering a job to the best of my ability.
Rewrite your Personal Brand Statement based on what you learned
from these discussions.
I am a hard worker who does his best every day, cares for others when
they are in need, delivering a job that allows me to learn skills and
challenge myself, flowing instructions laid out by teachers, family,
friends, and employers, and doing what I can to ensure the job is
completed.

Add your completed work to the About Me section of your Career

Builder Files.
Your Career: How to Make It Happen, 9e 17
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