tng l

iu cn c
gam7 001
www.rio.vn

n thn mn,

generation of active marketers

Tp san ca th h Marketer nng ng
th ng trn chng ng rio creative
i qua, chng ti gp g,
lm vic v hp tc vi rt nhiu
S 1, pht hnh ngy 01/10/2014 cc bn thuc th h Marketer tr,
nng ng v giu sng to; chnh
iu cho RIO c hi c
n v thc hin
gam =
hiu v chia s nhng mong mun
Cng ty c phn Truyn thng ca nhm cng ng ny. T y,

generation
v Sng to RIO Vit Nam chng ti p v cho ra i Tp san
Tng 4, 175 Cha Lng, ng a, H Ni. GAM7 cp nhp kin thc, chia s
Facebook www.facebook.com/Riocreative.vn
of active
hu ch, vi nhng bi vit chn lc
Website www.rio.vn v Marketing, PR, truyn thng,
Lin h qung co Gam7@rio.vn
marketers
qun tr thng hiu, thit k sng
to v m thut ng dng
nhng ngi thc hin n phm c bit GAM7 c
Ph trch ni dung RIO Marketing Team xut bn online vo ngy 01 hng
Bin tp vin Tng Juno, Lan Hng, Thanh T, Ngc Hn thng, bao gm cc bi vit chia
Bin dch vin Lan Hng, Ngc Hn s kin thc t chnh thnh vin
Ph trch sng to Tng Juno nh RIO cng nh nhng ni dung
Ph trch thit k c Minh c bin tp v cp nht mi nht
Thit k c Minh, Trn Hiu t cc website, blog ni ting v
lnh vc marketing trong v ngoi
tp san c s dng bi vit t cc ngun sau nc. Vi tp san GAM7, chng ti
eventchannel www.eventchannel.vn hy vng s mang n nhng gc
Bi vit tng - hai ch ni nim ca nhn a chiu, hp dn v hu ch
dn s kin Vit Nam cho th h Marketer nng ng
dna branding www.dna.com.vn cng nh cc bn c quan tm
Bi vit bao b thng hiu: gii m n marketing, thng hiu v cc
cuc chin trn k hng vn lin quan.
Bi vit brand awareness : nhn bit thng hiu L tp san chuyn ngnh u
cafebiz www.cafebiz.vn tin dnh ring cho th h Marketer
Bi vit qung co ngon mt ca fanta nng ng ti Vit Nam, GAM7 cn
cho php bn x ra v ... n th nhiu thi gian hon thin hn,
doanhnhansaigon www.doanhnhansaigon.vn/ chng ti rt mong mun nhn
Bi vit kinh doanh trc tuyn: instagram ang c cc kin, cm nhn, ng
ht cng facebook? gp v ni dung cng nh hnh
Bi vit 5 quy tc thu ht s ch vo qung co thc cho cun tp san ny. Vy
marketingtechblog www.marketingtechblog.com/ nn, ng ngn ngi, GAM7 lun
Bi vit 2014 the year of customer experience sn sng i nhng chia s, nhng
bi vit ca cc bn ti hm mail
Gam7@rio.vn.
Mi kin v bn quyn vui lng lin h hotline: 04 668 09841 Chc cc bn c nhng giy
hoc email : Gam7@rio.vn pht tri nghim mi m vi GAM7
RIO xin chn thnh cm n! s u tin.

04 05
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CONTENTS

trong gam/theme
09 Idea ch ca GAM7 001
GAM/KNOWLEDGE
42 Brand Awareness : nhn
bit thng hiu

s gam/news
10 Tin thng hiu
16 Tin s kin 14
Thi gian gn y , P r oct er & Gamb le
( P &G) qu y t nh b n k hong mt
35
D n h i u c h uy n g i a t i p t h
thng hiu vn tin rng cu ch
GAM/CASE STUDY
44 Kinh doanh trc tuyn:
Instagram ang ht cng Facebook
44
G i d c h v q u n g c o n g y c n g
t k h i n Fa c e bo o k d n g

ny
na nhng nhn hi u ang s hu nh l y u t q ua n t r n g b c n h t 46 Qung co ngon mt ca Fanta n h k h n g c n c l n g c c
l mt cch cu v n cho d oanh t hu t h uy t p h c n g i dn g r i n h s n c h c a h n g b n o n l i n e .
ang s t gi m phm v, cc nghin cu gn nht
cho php bn x ra v... n th

gam/blog
20 tng - hai ch ni nim
li ch ra rng t ng tht ra ch
xp hng cht trong cc yu t
t h i t k ba o b .

ca dn s kin Vit Nam

GAM/COLLECTION

vol
49 20 poster tuyn truyn c sc
nh hng mnh m

gam/tips
23 5 quy tc thu ht s ch vo
40 60 2014 Nm ca tri nghim
khch hng

001
qung co
30 7 tng vt qua cu hi:
Vit ci g ln website/ fanpage/
blog GAM/advertising
62 BraveBits tuyn dng v tr
52
B n c t h l s i u a n h h n g c a
a i k h i h i n m u n h n o .

Online Marketer
64 Make up your brand with RIO

GAM/DESIGN IN 66 Kho hc K nng Qun tr Hnh

nh Thng mi dnh cho chuyn

MARKETING
32 Bao b thng hiu: Gii m
vin truyn thng, marketing

cuc chin trn k hng

38 B nh bao b Ratuna

25 42
H u ht ch ng t a lu n t p t r u ng s N h n bi t t h n g h i u l g i a i o n
ch v ph a b n phi . D o , k hi u t i n t r o n g t i n t r n h t i n t r n h
qu ng co s n phm, cc nh qu ng m ua s m v l m t t i u c h q ua n 60
co t hng cho nhn v t cm s n t r n g o l n g s c m n h c a Khng c khch hng s khng c
phm b n t ay t r i. thng hiu b t c c n g t y n o t n t i .

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gam/theme Idea linh hn ca Marketing

khng phi ngu nhin m Idea tng li c
mnh danh l linh hn ca Marketing. Nht l trong
Bi vit lan Hng thi i con ngi ang bi thc gia mt rng thng
Minh ha trn c minh tin v qung co nh hin nay, nu tng ca bn
khng sng to, khng mi gi, khng gy ch ti
ngi xem, th n s chm nghm gia v s nhng
chin dch marketing khc.
Vy lm sao c mt tng marketing hay ? Mi
nm c vi chc b sch su tp nhng tng ot cc
gii thng qung co sng to c pht hnh trn
th gii. C hng trm chin dch Marketing hay nht
mi thi i c chia s trn mng Internet. Tri t
trn v th gii phng, bn s tm thy rt nhiu ngun
chia s c th vit nn mt tng hay v c o.

GAM7 s 1 vi ch v Idea
s cung cp cho bn nhng
tng hay ?
khng, gam7 s 1 khng phi l mt cun tp san su
tm cc concept, cc idea ging nh nhng cun sch
k trn. GAM7 s 1 ch dm nhn l mt ngn gi thi
qua mang li ngun cm hng cho Marketer nhng
ngi lun kht khao sng to cho ra i nhng
tng Marketing hay nht.
Trong GAM7 s u tin ny, cc bn c th tm
thy s ng cm vi nhng ngi lm ngh t chc
s kin qua bi vit tng - hai ch ni nim ca
dn s kin Vit Nam; tip thm ngun cm hng nh
20 poster tuyn truyn c sc nh hng mnh m
hay 5 quy tc thu ht s ch vo qung co. Nhng
bi vit mang tnh nghin cu nh Bao b thng hiu:
Gii m cuc chin trn k hng hay Kinh doanh trc
tuyn: Instagram ang ht cng Facebook ha hn
s lm hi lng nhng ai mun o su v kin thc
chuyn ngnh kt hp case study t thc tin.V cn
rt nhiu nhng bi vit th v c cp nht t cc
website, blog ni ting v Marketing trong v ngoi
nc hi vng s mang li cho bn nhng gc nhn a
chiu, hp dn v hu ch.
V bit u y, mt cu vn no ca GAM7 s
1 c khi li tr thnh ngun cm hng cho bn vit nn
mt tng by lu ang p . Cng m GAM7 ra v
th ch xem nh!

08 09
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gam/news

tin Nhn nhp th trng bnh trung thu 2014

Dp tt Trung thu nm nay, ngay t nhng ngy u thng 8 Dng lch,
Khai trng ta nh Lotte Vinamilk: Tin qung co na
Center H Ni u 2014 ln hn c 2011

thng
cc thng hiu bnh Trung thu bt u nhn nhp qung co, by bn
sn phm trn ngp cc tuyn ph, trung tm thng mi.
Ti cc ph ln H Ni nh: ph Hu, B Triu, Kim M, Nguyn Ch
Thanh, Ging V, Tn c Thng,....ngp trn sc ca cc gian hng bn
v gii thiu sn phm bnh trung thu ca nhng thng hiu ln nh
Lotte Center khai trng hm 2/9 c l l s kin thu L mt trong nhng doanh nghip ln nht trong lnh
ht nhiu s quan tm nht trong thi gian qua. Lotte vc hng tiu dng, s tin qung co hng nm ca
Center ta lc ti mt trong nhng v tr c a nht Vinamilk cng thuc top u.
ca H Ni, ngay ng t Liu Giai - o Tn vi cao Nm 2013, Vinamilk chi 885 t cho qung co v

hiu
Kinh , Hu Ngh, Bibica, Bnh mt ko H Ni, Thu Hng, Long nh
im mi ca th trng bnh Trung thu nm nay l s a dng mu m,
hng v sn phm, bn cnh cc ki t bn hng trc tip, s xut hin cc
knh phn phi, bn hng trc tuyn cng ang mang n s tin li ti a
cho ngi tiu dng.
Thc hin lan Hng
Ngun nh internet
65 tng. y c nh gi l ta thp cao th hai H nhiu kh nng s vt qua mc 1.000 t ng trong
Ni, sau Keangnam Landmark Tower. nm 2014 ny. Na u nm nay, chi ph qung co ca
Mc d c thng s rt honh trng, tuy nhin cng ty l 462 t ng. iu ng ch l chi ph qung
Lotte Center li khng nhn c nhng nh gi cao co cng nh chi ph bn hng na u nm nay ca
trong bi cnh hng lot Trung tm thng mi hng Vinamilk ln hn mc chi cho c nm 2011. Trong khi
u ang mc cn nh Grand Plaza, Trng Tin Plaza... , doanh thu ca na u nm nay ch t 16.910 t
Tuy nhin, gc khc, c th thy rng vic khai ng, tc bng 78% so vi nm 2011.
trng Lotte Center nm trong tnh ton lu di
ca Tp on Lotte. Vic Lotte m rng quy m c v
vn ln thng hiu trn lnh vc mt bng bn l ti
Vit Nam khng cn l cu chuyn xa xi, Tp on ln
ny ca Hn Quc khng h giu gim tham vng t
nay n nm 2020 m khong 60 ca hng khp cc
tnh, thnh trn ton quc.

3.2 7 6

2 .34 6
1 .9 8 0
1 .8 1 2
1 .4 4 7

885
587 4 62
4 00 39 2

2 01 1 2 01 2 2 01 3 6T 2 01 3 6T 2 01 4

Q u n g c o T n g c h i p h Q u n g c o x
e t
m i

p

10 11
gam7 001
4 5
gam/news
tin Nescaf ra mt b nhn din thng hiu
mi trn ton cu
thng
Nescaf thng hiu caf c sng lp bi Nestl vo nm 1938 - mi
y tung logo, bao b v b nhn din thng hiu mi vi quy m ton
cu nhm n gii tr, nhng ngi yu thch cafe.
hiu
N hn d in mi c a N es cafe
Nhng thay i bao gm mu biu trng c cch tn hin i hn,
biu tng chic ly (mug) truyn thng ca Nescaf v mt im nhn
ha c o ly tng t khong h ca quai cm ly. Khong trng t
nh chp trc din ly caf c ct ri lm biu tng trn logo thng
hiu, hnh nh ny d khin nhiu ngi lin tng n biu tng ch
chim so nh trn logo thng hiu m Nestl (hnh t chim). Pht hin
trng hp ny khin nhiu ngi tiu dng thch th v im nhn nay
cng lm ni bt biu tng chic ly vn lm nn tn tui thng
hiu Nescaf.
12
Coca-Cola vi chin dch In tn Yahoo mua li starup Zofari
ngi dng ln v lon ci thin kh nng tm kim
Cn st chp nh vi v chai Coca-Cola in tn mnh
ang lm ma lm gi ti Vit Nam sau khi gy nghin
cho gii tr hn 123 quc gia trong sut 2 ma h
qua. y c nh gi l mt trong nhng chin dch
qung co sng to v hiu qu nht trong lch s ca
thng hiu ny. Chin dch nhn c 18 triu lt
xem trn cc knh mng x hi, lng truy cp vo
cc trang Fanpage ca Coca-Cola tng 870%. 76.000
m hnh cc v chai Coke c to ra v chia s trn
Facebook. Thm ch ngi ta phi xp hng ch c
in tn ln chai Coca hay xi tung cc gian hng trong
siu th ct ch tm thy chai Coca tn mnh.
C n s t c h p n h v i v c h a i Co c a - Co l a i n t n m n h
a n g l m m a l m g i t i Vi t N a m
6
www.rio.vn
Thng v mi nht ca g khng l internet mt
thi Yahoo nhm cng c thm cc yu t v k thut
gip vic tm kim theo tng khu vc tr nn chnh
xc hn.Zofari l dch v tm kim bng cch cung cp
nhng gi cho ngi dng v nhng a im nh
qun bar, nh hng theo tng khu vc c th. Sau khi
cng b thng v trn, ngi pht ngn ca Yahoo
t tin ni rng, Yahoo s mang n mt tri nghim
khm ph tuyt vi cho ngi dng di ng.
x
e t
m i
p
13
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7 8
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gam/news

tin P&G phi ct gim hn 100 brand ang

sng tt
Apple ra mt 2 phin bn iPhone 6,
ng h thng minh Apple Watch

thng
Thi gian gn y, Procter & Gamble (P&G) quyt nh bn khong mt
na nhng nhn hiu ang s hu nh l mt cch cu vn cho doanh
thu ang st gim.
Nhng dng sn phm kh pht trin hoc kh qun l s b P&G bn
Qu ng nh d on ca gii cng ngh, Apple tung
ra hai phin bn iPhone khc nhau vi kch thc 4,7 inch
v 5,5 inch cng chic ng h Apple Watch ti s kin c
bit din ra rng sng ngy 10/9 theo gi Vit Nam.

hiu
i cng ty c th tp trung vo cc dng sn phm ln, giu tim nng chnh l iPhone 6 (4.7 inch) v iPhone 6 Plus (.5.5 inch),
hn. Hng quyt nh thu hp danh mc cc nhn hng ca mnh. Theo Tim Cook nhn mnh. Ti tin rng bn s c chung kin
Wall Street Journals, cng ty s ct i khong 100 nhn hng v tp trung chng l smartphone tt nht th gii.
vo 70-80 cc dng sn phm cn li nh mt s thay i ng k, mong ng ch , cng nh iPhone 6, Apple trnh lng 2 phin
to i ln. Tuy nhin, quyt nh ny c cho l kh mo him. bn Apple Watch vi 2 kch c khc nhau ph hp vi
Quyt nh bn nhng nhn hng c hiu sut thp, nu ch nhn b nhiu i tng ngi dng. Tuy nhin v mt thit k v
ni c v l mt quyt nh ng n, khi P&G vn cn gi li nhng sn cu hnh, 2 phin bn Apple Watch u ging nhau. iPhone
phm li nhun cao. Tuy nhin, trong vng 15 nm qua, P&G cng bn 6 c gi khi im l 199USD, iPhone 6 Plus c gi khi im
i hn 30 nhn hiu c cho l cn tr tng trng v hng khng th 299USD, 2 sn phm ny s ra mt vo 19/9 ti y trong
tp trung lc cu, v tht ng ngc nhin, nhng nhn sn phm khi Apple Watch c gi khi im 349USD v phi n u
ny sau khi u qun sang ch s hu mi thc s khi sc. nm sau mi xut hin.

x
e t
m i

p

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gam/news

tin lin hoan qung co sng to quc t

cannes lions 2014
Chui hi tho s kin Digital khi ng cuc thi
Story 2014 Content Marketing young marketers ma 3
Khi Click v Brick song hnh

s
Lin hoan Sng to Quc t Cannes Lions l lin hoan ln nht th gii Tip ni thnh cng t hai ma thi trc cng kha hc
trong ngnh qung co, truyn thng v tip th, din ra hng nm ti Elite Program Development u tin, Cng ty qung
thnh ph Cannes nc Php. Cannes Lions 2014 va qua c hn 12.000 Tip tc gi vai tr tin phong, ln u tin, Admicro co REDDER phi hp cng BRANDSVietnam, vi s
ngi i din cho 90 quc gia tham gia 7 ngy lin hoan bao gm trin mng li qung co trc tuyn hng u Vit Nam ng hnh ca Microsoft Mobile Devices/Nokia Vit
lm, trng by, lp hc ngn hn v cc bui hi tho. y l mt c hi t chc chui s kin Digital Story 2014 - CONTENT Nam, chnh thc khi ng cuc thi Young Marketers

kin
m rng mi quan h, hc hi t cc ng nghip v l s kin cn phi MARKETING - KHI CLICK V BRICK SONG HNH gm
tham gia cho bt k ai trong ngnh qung co, truyn thng v tip th.
ma 3, phin bn ton quc din ra t 22/09/2014 n
3 hi tho chuyn ngnh quy m ln xuyn sut nm 15/11/2014, dnh cho sinh vin cc trng i hc cao
2014. Mi hi tho c thit k vi ch v ni dung ng t 18-24 tui trn khp Vit Nam. Vi tng gii
dnh ring cho tng nhm khch mi v c tip ni thng ln n 600 triu ng cng s u t cao v
bi cc workshop v webinar live chat sau hi tho. quy m v cht lng, Young Marketers ma 3 phin
Chui hot ng ny gip khn gi lun kt ni c bn ton quc vi s ng hnh ca hn 30 tn tui
vi vi cc din gi v nhng chuyn gia tng thm u ngnh ha hn s l hnh trnh c o, hp dn
tri nghim v mi kha cnh ca digital marketing. v th thch nht cho th h tr am m Marketing.
Cp nht chi tit cc s kin vi chng trnh c th ti Cc bn sinh vin c th truy cp Facebook chnh thc
http://digitalstory.admicro.vn/ ca cuc thi cp nht th l d thi cng nh nhng
thng tin mi nht:
www.facebook.com/youngmarketersvn

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gam/blog
Xin trch li ca mt c o din ti nng trong ngnh
s kin, ngh thut Vit Nam - Hunh Phc in: c
tng khng kh, quan trng l phi c tin. cng
l tm s nng lng ca nhng ngi lm tng, cc
chuyn gia t chc s kin, h thng xuyn phi suy ngh,
phi tm ti to ra tng tho mn yu cu ca khch
hng, nhng thng th concept ca h hoc khng c
chp nhn, hoc khng c thc hin v khch
hng...khng c tin.

c mt khch t gi c ngha en v ngha bng. V c mt

hng gi n t tng kh, cng ngh thc hin n cn kh hn
hng lm mt nhng quan trng nht l chi ph cho vic thc hin
job event, trong tng ny. nc ngoi nu cn mt tng ln
lng khp khi (big idea) khch hng hay nh t chc khng ngn ngi
chuyn ny c hp ng, c doanh chi nhng khon tin khng l mi cc nh bin
thu, c th hin, c... th. kch sut xc, nhng o din ti ba tng ni danh qua
Gp khch hng bt u hi cng nhng phim bom tn, v cng khng chn ch quyt
thng: Khch hng kh tnh, khch nh p dng nhng nhng cng ngh tin tin sn
hng yu cu sng to cao... nhng xut chng trnh... tt c h to thnh mt ekip n ,
vui v: Cm nhn v khch hng xuyn sut v cng ngn rt nhiu tin.
tim nng, c th hin kh nng Cn Vit Nam, hy khoan ni v nhng s kin

tng
sng to, v khch hng ni tin c coi l ln: Khai mc Seagames 23, Carnaval H
khng quan trng, min l tng hay. Thc t th Long, Festival, gn y nht l l khai mc v b mc
sau nhiu thi gian hp team ln xung, nhiu tng chng trnh 1000 nm Thng Long, chng ta cng
Theo C N - honh trng a ra cho khch hng nhng kt qu li ni v ci c gi l tng trong cc s kin doanh
EVENT CHANNEL bng khng, ht ln ny n ln khc, ht job ny n nghip (ch u t l cc doanh nghip t nhn hay
job khc, kt qu v qui trnh u tng t. Vn nh nc)... l nhng l khi cng, l ra mt sn

hai ch ni nim
y l: Do chng ta khng bit sng to hay do khch
hng khng c tin thc hin sng to?
im li nhng s kin c xem l nh cao ca
ngh thut t chc: L khai mc Olympic Bc Kinh
2008, khnh thnh khch sn ni Dubai, hay va ri
phm mi, hi ngh khch hng, hi ngh gia nh... m
lin tc chng ta bt gp nhng yu cu phi sng
to v... sng to. Cch y 1 nm ti c n gp mt
khch hng V - l mt tp on bt ng sn kh ln, x
v nhn brief v mt l m bn khu resort ti Nng. e t

ca dn s kin vit nam

l l khai mc Olympic 2012 ti London, trc tin phi Gim c cng ty V xut hin rt b v, trong mt m i
khng nh mt iu rng y l mt s kin tn tin, vn phng rt p khu vc ngoi thnh H Ni. ng
nhn s, trang thit b...di bn tay nho nn ca yu cu: Ring MC v ca s s k hp ng ring vi p
nhng o din ni ting, nhng chuyn gia t chc mt cng ty chuyn v nhn s, yu cu c s tham
s kin chuyn nghip, to nn nhng khonh khc gia ca m Vnh Hng, H Ngc H... Vi agency lm

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gam/tips

L k ha i m c Olympic
2 0 1 2 t i Lo n do n
m t t ro n g n h n g
s k i n c xe m l
nh c ao c a n gh
t hu t t ch c.

event, phi ln mt tng honh trng, c o c
mt khng hai, s kin phi din ra Khch sn 5 sao
nhm th hin c ng cp, cht chi ca ng. Tt
c cc thng tin sau ny ti hiu n ch l bnh v.
Lc , vi s khng nh ca mt v gim c ch
h mt bn brief m h thc hin d khch hng c s
dng hay khng l 2.000 USD th Vit Nam ngay c
khi thc hin event ri ph tng cng b khch hng
ci ma mai v gch i.
Ti h cho nhng ngi lm tng trong nhng

quy tc thu
thn ngi hp, chng ti ra v trong lng phi phi, Agency t chc s kin ti Vit Nam, ti lun cho c
bt tay vo hp hng ting, kho st, ln Idea Brief vi nhng ng khch ngy ngy ngi v bnh v. Vi
hi vng l chuyn ny... c tin. Kt qu th... khi trnh nng lc hn ch h tn dng nhng k hoch ca
by Concept ca d n, c ch u t v tay hng ng cc Agency thnh ca mnh c ci bo co, b

ht s ch
nhng khi trnh by d ton th c khn phng lng cho mnh, cho sp trong nhng bui hp v marketing,
thinh, tri ngc hon ton vi thi hung hng lc kinh doanh v truyn thng ca cng ty. Ti thm cho
u, ng gim c mt nhng ng sp ln bt

Mt iu thy bun hn cho

ngui i v ni ci ny lc ngi nhn tng

vo qung co
anh xem xt (bng hon ho theo mnh

Agency trong nc, h sng to

kinh nghim v linh nhng khng thc hin
tnh ca mnh, ti hiu c v... khng c tin,

khng? h c ch, h nng ng

rng chc chn anh y ngha l h khng hiu
s xem rt lu y), v g v qung co.
Theo DOANHNHANSAIGON.VN
khng? h c, v h chuyn
mng! Bi vit ny hi
Mt iu thy vng nhn c s

nghip khng? h khng!

bun hn cho agency
trong nc, h sng
to khng? H c ch,
h nng ng khng? H c, v h chuyn nghip
khng? H khng! Tt c cc agency t chc s kin
hoc lm qung co Vit Nam n 80% thnh lp
do tn dng mt mi quan h ng to b ln no ,
hoc cng ty thnh vin no thng xuyn c nhu
cu lm qung co... B qua lun cc i tng ny v
ci h c duy nht l mi quan h - khng mun hc
v cng khng hc ni. Vy cc agency cn li hot
ng theo nng lc, theo hng chuyn nghip, vi sc
tr, am m s sng to th li khng c thng hiu...
v v khng c thng hiu nn h khng c quyn
m phn vi client trc khi c tng, h b xem nh
thm ch l b coi thng mi ln m phn v chuyn
mua bn tng. Nu cc agency ln nh Dentsu,
Saatchi & Saatchi h yu cu khch hng phi tr cho
ng cm cho nhng
thn phn lm du Cc nh qung co lun c nhng
trm h. Xu hng tuyt chiu thu ht ngi dng
qung co v t chc s kin Vit Nam ang hng quan tm v tp trung vo mu
dn ti s chuyn nghip, chuyn nghip khng ch l qung co ca h d n xut hin
nng lc ca agency n cng s chuyn nghip trong trn bt k phng tin truyn
nhn thc v mi quan h, qui trnh lm vic gia thng no. Hc hi 5 nguyn tc
agency vi client. S sng to l v hn, cc client nn vng sau y s gip bn sng to
hiu ti tin ca mnh trc, ri hy m mng v mt mu qung co thnh cng.
iu k diu. Trnh by ci m vi agency, khng giu
ngho giu dt c hiu c t vn mt cch ti
u, l mt khch hng khn ngoan, ng hong. x
Cn cc agency, ngh ca chng ta l sng to v sng e t
to khng ngng, nhng ng bao gi ngh sng to m i
l to ra mt th g mi. Vi qung co ch cn sp
xp li nhng ci c theo cch mi l chng ta s c p
nhng tng hay ri v nh thm mt iu cui cng
l: ng bao gi sng to na vi nh!

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Hu ht chng ta lun tp trung s

ch v pha bn phi. Do , khi
qung co sn phm, cc nh qung
co thng cho nhn vt cm sn
phm bn tay tri.

Mt ca nhn vt trong cc mu qung

co lun m to. Chng ta b thu ht bi
nhng i mt to v nh mt su thm.
Hiu r iu ny, cc nh thit k lun
tp trung vo i mt trong cc qung
co chp cn mt.

x
e t
m i

p

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Mu sc ng vai tr cc k quan trng trong qung co, n gip khi gi

nhng cm xc khc nhau. Theo i hc Loyola, Maryland, mu sc gip
gia tng nhn bit thng hiu n 80%, v th, hy chn mu ph hp
nht vi ngnh ngh ca bn. Bn c th tham kho ngha ca mt s
mu sc ph bin bn di:

: tng trng cho nng lng CAM: thng gi nn s vui ti,

v sc mnh. y l mu ca tui ho hng, nng ng, m p
tr v s to bo. Cc thng hiu v say m. y l la chn ca
chung mu gm c Coca-Cola, Nickelodeon, Amazon, Fanta Soda,
Virgin, Target v Netflix. v Firefox.

XANH L: l mu ca s thnh XANH DNG: thng tng

vng v thng c nhiu cng trng cho sc kho, tin cy v lng
ty ti chnh nh Fidelity, H&R Block trung thnh. y l mu c
v TDAmeritrade a chung. y cc hng IBM, Lowes, AMEX v
cng l mu tng trng cho thin Hewlett-Packard dng lm mu
nhin v sc mnh t nhin, do ch o trong thit k logo v
n cng c cc thng hiu nh nhn din thng hiu.
Animal Planet, Greenpeace, Whole
Foods, Starbucks, Tropicana v
Monster Energy chn.

VNG: mt trong nhng mu HNG: thng c xem l mu

bt mt, th hin s hnh phc,
lc quan, v thn thin. Cc logo
thng hiu mu vng ni ting
phi k n McDonalds, Hertz,
Nikon, Best Buy v Ikea.
ca s lng mng v n tnh, tng
trng cho tnh yu v s m p.
Cc logo mu hng ni ting bao
gm PINK ca Victorias Secret,
Baskin Robin v Barbie.

V th, bn nn cn nhc n c tnh, bn sc v gi tr

thng hiu khi la chn mu sc. Nhng gam mu
ph hp vi thng hiu s h tr rt ln trong hot
ng marketing ca bn.

x
e t
m i

p

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Cc loi font ch gc trn hoc c nt mm mi

gy ch nhiu hn. Cc gc sc nhn gi lin
tng n nhng vt sc nhn, lun c tm tr
cnh bo nguy him nn s gy cm gic khng
thoi mi cho ngi xem. Cc khung nh c gc bo
trn cng thu ht s ch ca ngi xem nhiu
hn. iu ny th hin r qua cc mn hnh in
t, hu ht u c gc bo trn.

Cch sp xp hnh v ch cng quan trng khng

km. Mt qung co chun mc c hnh nm bn
tri v ch nm bn phi. V mt tp trung v bn
phi nn t ch nm hng ny thu ht s quan
tm ca ngi c nhiu hn

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gam7 001
gam/tips
Nu khng vit hay, hy
cung cp danh sch
nhng ngi vit hay
hy to mt danh sch ca 10 blogger,
ti khon facebook hng u nhng
ngi c nh hng trong lnh vc m bn
ang hot ng thnh 1 bi vit ng ln
trang ca bn.
Hy vit l do ti sao li lp danh sch
, ch ra th mnh ca mi ngi trong list
m bn lit k. Nu vit hn bn hc hi
c g t nhng ngi ra th cng tt.
s l cu chuyn thc t ngi khc
tng
tr li cu hi Ti sao ti nn c blog hay
follow v ny?.
Nu bn lm iu tt, th c th
nhng blogger- facebooker ny s chia s
vt qua
bi vit ca bn trn trang ca h. V ng
nhin, t mc nh hng ca nhng c
nhn sut xc , website ca bn cng s
c nhiu ngi tm.
cu hi:
Hy tr li nhng vn
xung quanh lnh
vit ci g vc ca bn ang c
nhiu ngi quan tm
trn website/
hn ai ht bn l ngi hiu r lnh vc
m bn ang kinh doanh.
blog/fanpage
Nu bn ang bn hng thi trang -
Hy vit v cch lm th no i nhanh
nht. Hoc git m khng phai mu.
Hoc phn bit ngun gc xut x cc loi
qun o.
Hy ch ra nhng iu m ch- bn-
Theo WWW.HARAVAN.COM mi- bit, v bn lm trong ngnh ny.
30
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Vit v chnh nhng a ra nhng h l
thnh vin trong cng c sc ca sn phm
ty hoc tng kinh mi m bn sp a
doanh ca bn vo kinh doanh v nh
khch hng ca mnh
cc bn u l nhng ngi rt cht
cho nh gi
mt mng no , ti sao khng gii thiu
ngay v cc thnh vin trong team/ cng
ty ca mnh? Chc chn mi ngi s u
c nhng cu chuyn, nhng tri nghim khch hng s cm thy th v v h c
rt ng chia s. Hoc nu team ca bn tn trng, c hi kin v c v nh
xu h khng mun xut u l din th bn c tham gia vo s hnh thnh sn phm
hy k cu chuyn v s hnh thnh cng ca bn.
vic kinh doanh ny. Ti sao bn li mun
Vit hng dn s dng
kinh doanh?
Nu bn k cu chuyn kinh doanh ca
sn phm ca bn
mnh tt, khch hng s cm thy s chn
tht, s nhit huyt v c s tin tng hn
i vi sn phm m bn ang bn cho h.
khng phi tt c cc sn phm u cn
Thc hin 1 video v quy
phi c hng dn s dng, cc bn c th
linh ng hn: C th l hng dn bo
trnh sn xut ra sn
qun, hng dn kt hp vi cc sn phm
khc to ra ci g tin dng hn, tt
phm m bn ang kinh
p hn....
doanh Cng b cc thng tin
hot ng trong cng
tht tuyt nu khch hng c th hnh
vic kinh doanh ca bn
dung c s b quy trnh sn xut ra mt
sn phm m h (c th) s s hu.
chn thc gn gi s chim c rt nhiu
cm tnh ca khch hng vi sn phm ca hng sp v, sp khuyn mi, sp x hng,
bn. iu s to n tng thng tin su thm tnh nng mi trong sn phm Hy
sc vo tm tr mi ngi. Sau ny khi c thng bo vic ny ngay v lun! Nh cung
nhu cu v loi sn phm , chc chn h cp y thng tin theo cc cu hi: Ai?
s nh ngay ti thng hiu ca bn. V u? Lm g? Bao gi? Khi no? Nh th
vic h s mua sn phm hay khng ch no nh.
cn l vn nhu cu v thi gian m thi!
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c mt
cuc chin x
e t

ang din ra
m i

p

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GAM/DESIGN IN MARKETING
nhiu chuyn gia tip th thng hiu
vn tin rng cu ch l yu t quan trng
bc nht thuyt phc ngi dng rinh
sn phm v, cc nghin cu gn nht li
ch ra rng t ng tht ra ch xp hng cht
trong cc yu t thit k bao b. Trn thc
t, theo th bc truyn thng qua bao b, mu sc xp
Mi trng bn l ngy hng nht, tip n ln lt l hnh dng, biu tng
v cu ch. V vy, khi bt tay ti thit k bao b, chnh
nay ang si ng hn h thng k hiu ny s tc ng n doanh s bn l
bao gi ht. Gia hng ca bn.

lot cc mt hng
mu m, chng loi cng MU sc
vi cc vt phm chiu Cc nghin cu cho thy nhng ngi mua sm bnh
th ua nhau khoe sc vy thng ch cn 5 giy l c th nh v v chn c
mt sn phm cho mnh, vi khong cch t 1-2m. Mt
quanh ngi mua hng, sn phm c nh v khi n nm trong tm mt ca
vic to ra s khc bit ngi mua. hin din ny c o lng bng
tng phn v mu sc chnh l yu t sinh l to nn
khin mt sn phm ni s tng phn. Mu sc l mt trong 3 l trnh tip
bt hn nhng i th nhn th gic ca no b; v do chng ta x l mi hnh
nh trong tm nhn cng lc, nn chnh mu sc s lm
cng loi trn k gn nh ni bt mt s khu vc nht nh. Bn cnh kh nng
l nhim v bt kh thi. lm tng hin din trn k hng, vic chn ng
mu va gip tng mc nhn din thng hiu ln
ti 80% va l yu t nhn dng thng hiu.

x
e t
m i
Vi c c h n n g m u g i p t n g m c
n h n di n t h n g h i u l n t i 8 0%
p

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Cc nghin cu HNH DNG

din trn k hng, to ra phn ng tnh

Biu tng
cm v gip tc ng ln quyt nh
mua hng cui cng. V th, c th ni

cho thy nhng

Mu sc l yu t quan trng nhng rng, cng thm nhiu t ng, cu ch
khng phi l duy nht tc ng n Biu tng l phng thc truyn t trn bao b s cng nh hng n hiu
vic la chn sn phm. Hnh dng c ngha gn nh ngay lp tc nh biu ng mu sc, hnh dng v biu tng.

ngi mua sm bnh

trng ng nh cng gip kch thch qu tng Nike, CBS hay m nhn ng ca Tri vi thc t bn l hin ti v
trnh nhn thc, nh gi v a chung Starbucks. Nhng hnh nh lin tng nhu cu bc thit ca thng hiu
thng hiu. Hnh dng thng quyt t biu tng s khc su vo tm tr ginh v tr tt trn k hng, ngh thut

thng ch cn 5
nh n tng u tin ca sn phm khch hng sau nhiu ln xut hin, v v khoa hc trong thit k h thng
v n cha li ch cng nh u th chnh ngi mua s t ng tm n nhng nhn din v bao b vn cha c hiu
ca sn phm. Khi kt hp vi nhau, mu biu tng quen thuc khi ng trc ng v v th, cha pht huy ht tc

giy l c th nh
sch v hnh dng th hin cht lng v k hng. dng. Nhng trong thi i m thnh
gia tng mc nhn bit. V d, nhng cng ca mt sn phm di chuyn t

CU CH
hnh dng i xng s i i vi cc mu ba php ca cc chuyn gia thng

v v chn c
chm, trong khi hnh tam gic v hnh hiu (nh quyt nh v tr t hng,
thoi hp vi mu sinh ng hn. Hnh su v rng trong phn phi, gi bn
dng v mu sc cn th hin c tnh Theo nghin cu, nhng loi bao b l, vt phm chiu th,...) sang c phn

mt sn phm cho
thng hiu, v vy, tng t nh mu cha qu nhiu cu ch thng kh on ca ngi tiu dng, thit k bao
sc, cch dng hnh dng trong h thng thu ht s ch ca khch hng, thm b s l mt trong nhng la chn m
nhn din v thit k thng hiu cn ch cn khin h ri tr. Cch tt nht l nh tip th c th kim sot c.

mnh, vi khong
kim nhiu vai tr chin lc khc, bn tp trung vo im khc bit mang tnh Bao b thit k chin lc, mang
cnh vic khng nh v tr trn k hng. cnh tranh cao nht thng hiu va thng tin l iu quan trng, v
tht s ni bt hn cc i th cn li. ch c th to c vi khi kt hp mt

cch t 1-2m
Nh ni trn, mu sc, hnh dng cch khoa hc cc yu t mu sc, hnh
v biu tng u gip gia tng hin dng, biu tng v cu ch.

H nh d ng t hng qu y t nh n t ng B i u t n g m n h n n g c a S t a r buc k s C n g t h m n h i u t n g , c u c h t r n ba o b s c n g n h h n g
u t in c a s n phm i n s u v o t m t r n g i dn g n h i u n g m u s c , h n h d n g v bi u t n g

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GAM/DESIGN IN MARKETING

Mu bao b c u t
thit k s vt tri hn
trong vic chim c cm
tnh v lng tin ca khch
hng. Hy cng xem b
bao b thit k cho thng
hiu c hp Ratuna do RIO
Creative thc hin.

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GAM/DESIGN IN MARKETING

bao b agency thit k

Rio creative

sn phm
creative director
Tng Juno
art director
Trn c Minh
Designer

ratuna
Nguyn Trn Hiu
account
Ngc Hn

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GAM/KNOWLEDGE nht l nhc nh (Promt). Khi cng gp 3 cp

nhn bit thng hiu th ta s l tng s nhn bit
nhn hiu.
Thng hiu c nhn bit u tin (Top of mind)
chnh l thng hiu m khch hng s ngh n u
tin khi c hi v mt loi sn phm no . V d,
khi ngh n tivi th ngi Vit Nam thng ngh n
Sony u tin, tng t khi ni
n xe gn my th mi ngi
thng ngh ngay n Honda,
v mng in thoi di ng th Mc nhn bit thng hiu
c th ngh n Mobifone, sa
ti th ngh n Vinamilk... V
c th chia ra lm 3 cp khc
kt qu l Sony v Honda v nhau:
cc nhn hiu c nhn bit
u tin cao lun l nhng Cp cao nht chnh l thng
thng hiu c mi ngi
nhn bit thng hiu cn nhc khi chn la mua
hiu c nhn bit u tin
sn phm. Vi nhng loi sn (top of mind)
Theo DNA BRANDING phm hay dch v m ngi
tiu dng ln k hoch mua Cp k tip l khng nhc m
sm trc khi n ni bn
Nhn bit thng hiu l giai on hng th tiu ch thng hiu
nh (spontaneous)
u tin trong tin trnh tin trnh nhn bit u tin ng vai Cp thp nht l nhc nh
tr rt quan trng. iu ny
mua sm v l mt tiu ch quan c l gii l i vi nhng
(prompt)
trng o lng sc mnh ca sn phm t tin th ngi Khi cng gp 3 cp nhn bit
ta thng lun ln k hoch
thng hiu. Mt thng hiu c cho vic mua sm, v vy m
thng hiu th ta s l tng s
nhn bit cng cao th cng ni thng ngi mua la chn nhn bit nhn hiu.
thng hiu m mnh s mua
ting v c c hi cao hn c t trc, v thng th thng
hiu m h ngh n u tin
khch hng la chn. s rt d c ngi mua chn la. Mt s v d v sn h thng ngh l s mua bt git
phm thuc chng loi ny nh Tivi, xe my, my tnh, nhng h thng khng hoch
in thoi nh s mua omo hay tide nn khi
Thng thng khi mt thng hiu c nhn i siu th n ni trng by h
bit u tin ln hn 50% thi hu nh rt kh c th H o n da m t u c th quyt nh mua bt k
thng hiu top
nhn bit thng hiu c to nn do cc hot nng cao ch s ny. Chnh v vy, ci thin ch s of mind khi nhc
thng hiu no m h bit.
ng truyn thng ca doanh nghip nh: qung co, ny th i hi phi qu nhiu chi ph trong khi hiu n s n p h m x e Nu tng nhn bit thng
gn my
PR, s kin, ti tr, kch hot thng hiu... V vy, vic qu th khng c bao nhiu nn nhim v ca doanh hiu ln hn 90% th rt tt v hu
qung b thng hiu cng rt tn km nn vic hiu nghip l nn duy tr mc nhn bit mc ny. nh rt kh nng nhn bit
r c mc nh hng ca s nhn bit n tin i vi cc sn phm hng tiu dng nh du gi ln 100%. Chnh v vy, chi ph cho
trnh la chn sn phm s gip cho cc doanh nghip u, kem nh rng, bt git th tng s nhn bit vic qung b thng hiu khi hu
c c cc thc xy dng thng hiu t hiu qu thng hiu ng vai tr quan trng. Tiu ch nhn bit ht mi ngi bit n thng
cao vi mt chi ph hp l hn. u tin lun lun quan trng nhng i vi nhng sn hiu ca mnh th khng hiu
Mc nhn bit thng hiu c th chia ra lm phm m ngi ta quyt nh ti im mua hay mua qu. Doanh nghip ch nn qung
3 cp khc nhau. Cp cao nht chnh l thng sm m khng hoch nh trc th ch s tng b thng hiu mt cch khng
hiu c nhn bit u tin (Top of mind). Cp k nhn bit lun c doanh nghip quan tm hn. Khi thng xuyn nhm duy tr mc
tip l khng nhc m nh (spontaneous). Cp thp mt ngi ni ch i siu th mua sm trong tun th nhn bit ny.

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GAM/CASE STUDY
Kinh doanh trc tuyn

ang ht cng Facebook, nhng ch ca hng trn Instagram c th m phm, n, thc ung cho ti c gy t sng,
trc tip follow li khch hng thu ht s ch . lu nim Da trn vi dng gii thiu c bn, c
Do mt vng cc ti khon trn Instagram, c th d th thy, ch cc ca hng o ny a phn l cc bn
dng bt gp nhiu shop kinh doanh online a dng, tr 9x, thm ch c c 10x. Mt khc, i tng khch
cc loi mt hng phong ph: t qun o, giy dp, hng ch yu cng chnh l nhng ngi tr nn vic
Theo DOANHNHANSAIGON.VN tha thun mua bn din ra thun li v nhanh chng.
Ch cn dnh ra vi pht chp nh sn phm. Nu k
tnh hn, nhiu ch ca hng cn dng cc ng dng
C th i chnh sa c sn cc bc hnh lung linh hn l
Gi dch v qung co ngy im, c c
ch ca
c th thu ht mt lng ln cc khch hng trn
Instagram. Cc hnh nh c cp nht s c hin
cng t khin Facebook h ng trn
Fa cebo o k th trn trang trang ch ca ngi dng theo ui
dng nh khng cn c ph i tr t i nn kh nng tng tc gia ngi bn v ngi mua
l rt ln. Cc khch hng c nhu cu mua hng s lin
lng cc ch ca hng bn ch cho m t h trc tip vi ngi bn theo thng tin lin lc c
online. Thay vo , tip tc c nh p
chu t xem
ng ti, hoc c th bnh lun ngay di mi nh. V l
kinh doanh online nn bn cnh tin hng ca mn ,
cng vic kinh doanh, nhiu b i vit.
ngi mua s phi tr thm mt khon ph nh chuyn
thng gia nhanh chng n tn ni gi l ph ship.

tn dng cc knh truyn thng

cn min ph v cng c gii Instagram s tip tc min ph?
tr c bit u chung nh Trc y, vi s tng tc rng ln, Facebook l mt
Instagram. trong nhng knh mua sm online a thch ca gii tr.
V s cc shop bn qun o, m phm, giy dp mc
ln nh nm mc sau ma v d dng thu li nhun

Mt mua bn hng mi ca
nh Facebook. Ch bng vi thao tc n gin, ai cng
c th s hu mt shop online v v vy, qung co rc

gii tr
ngp trn trn trang ch ca ngi dng. iu ny l
Hin nay, ngy cng nhiu ngi dng chuyn t nguyn nhn u khin Facebook phi thay i. x
Facebook sang mng x hi ny bi nhng u im K t khi thay i thut ton, Facebook khng cn e t
Mng x hi Instagram khng cn qu xa l vi phn vt tri ca n khi chia s hnh nh. Khng qu x l mnh ca ngy hm qua khi s lng ngi tip cn m i
ng ngi dng smartphone. Cn nh, cch y 2 b nh Facebook, Instagram cho php ngi dng fanpage gim t 20% xung cn 6% s ngi theo
nm, Facebook thc hin mt thng v nh m ch ng hn khi c trc tip follow (theo ui) cc di page. ng ngha vi vic, nu fanpage ca bn c p
l mua li ng dng ny vi gi 1 t USD, mt con s ti khon m mnh a thch. Mt khc, thay v ngi ch 100 ngi theo di th s ch c 6 ngi nhn thy ni
kh ln. khch hng like trang bn hng ca mnh nh trn dung c ng ti. L do chnh khin Facebook gim

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Qung co ngon
tng tc xung 6% l mun ngi kinh doanh online
b thm tin duy tr lt hin th bi vit ng ngha
vi vic tng chi ph qung co. C thi im, cc ch

mt ca Fanta
ca hng trn Facebook phi tr ti 3000 ng ch
cho mt c nhp chut xem bi vit. c th tip
tc sng bng ngh bn hng online, cc bn tr
nhanh chng nm bt cc knh truyn thng mng x

cho php bn
hi min ph khc v c s lng ngi tham gia ng
o thnh lp ca hng mi. Instagram l mt
trong s . Ban u, nhiu ngi mi kinh doanh trn

x ra v.. n th
Instagram ngh rng, vic khi u phi theo ui
tng khch hng khng phi l phng n kh thi. Tuy
nhin, khi c mt s lng follower nht nh, trang
bn hng trn Instagram s d dng lan ta ti nhiu
ngi khng thua km g Facebook. Theo CAFEBIZ.VN

D o m t v n g c c ti khon trn Ins tag ram,
c th d d n g bt g p nhiu s hop kinh
do a n h online a d ng
tng mua hng nhiu ln trn Instagtam, c
Minh (sinh vin Hc vin Bo ch & Tuyn truyn) chia
s: Mnh rt thch mua hng trn Instagram bi giao
din n gin, d s dng, thun mua va bn. Nu
nh m Facebook ra l thy mt ng rc qung co
th mnh thy Instagram li sch hn. Bi v ch c
shop no mnh theo di th hnh nh mi hin ra
trang ch. Cc hnh nh c sp xp cng rt khoa
hc, khng ri mt nn mnh c th theo di phn hi
ca cc khch hng trc a ra quyt nh c
nn mua hng shop hay khng.
Tm li, vic kinh doanh online ang dn thay i
thi quen mua sm ca khng t ngi dng. Thay
v tin vo qung co Facebook, vic tn cng
vo th trng ngch, chuyn hng sang nhng knh
bn hng online min ph v t cnh tranh hn nh
Instagram l mt hng i khn ngoan. D kin trong
thi gian ti, s ngy cng nhiu cc ca hng s
b v lm ma lm gi trn Instagram. Cha bit,
liu khi t cht ngi ng, Instagram c tip bc
Facebook v bt u tnh ph qung co hay khng
nhng trc mt, ngi dng s c tri nghim
nhiu s la chn hn khi mua sm.
n bao gi lt mt
trang tp ch v ngh rng:
", trng n tht ngon mt,
mnh thc s mun n n?",
OgilvyOne Dubai hiu iu ny.
u nm 2013, hng qung co
ny tung ra mu qung co
trn bo in cho thng hiu Fanta
vi dng ch c in trn qung
co ny nh sau: "Hy x mt
ming ca t giy ny ra, a vo
trong ming ca bn v thng
thc...".
Thch thc t ra khi Fanta tung ra v cam mi ti th
trng Trung ng, v cng ty qung co OgilvyOne
cn ngh ra cch khch hng ca Fanta bit ti
hng v mi ny. i tng khch hng m Fanta
hng n l nhng ngi tr tui v thnh nin.
Ogilvy nhn ra rng, nhm i tng mc tiu ny
thng chy theo nhng xu hng mi v thi trang
t nhng t tp ch. qung co sn phm ca mnh,
Fanta nn tp trung vo nhng t tp ch ny. Mc d
vy, gy c s ch ti khch hng, h phi to
ra c s khc bit.

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Khch hng cn gam/collection

phi tri nghim
v cam ngon tuyt
ny, nhng khng u tin, t qung co trn bo in cn phi c mu
cam - mu ca Fanta, mt cch tt nht c th. Mc
20 poster
phi l mang ti
d vy, nh qung co cng nhn ra ch mu sc khng

tuyn truyn c
th khng th no truyn t ht c ti v gic ca
khch hng. Thch thc ny dn ti mt tng

c thng Fanta
u tin trong lch s ngnh qung co trn bo in:
Mu qung co bo in u tin trn th gii c-th-

sc nh hng
n-c. .Mt trang qung co mu cam c kp bn

cho h th.
trong quyn tp ch. Trn t qung co, cc nh vit
qung co ca Ogilvy s dng nhiu phng ch to nh
khc nhau to cm gic vui nhn. Nhng miu t v s

mnh m
ngon lnh ca hng v Fanta mi, v dng ch to nht
m bn c th c c l Hy x th mt ming
ca t giy ny v a vo trong ming bn.
Mt cng thc c bit gip t qung co ny
hon ton c th n c, v tt nhin l khng c
Mu q ung co c- g c hi. Bng cch ny, Ogilvy truyn ti c Theo iONE.VN
th-n- c ca Fanta
trn tp ch
hng v mi ca Fanta n cho khch hng, m khng
phi mt cng mi h th bng nhng chai Fanta mi.
Quan trng hn, qung co ca Ogilvy c tnh lan ta Nhng hnh nh v an ton giao
cc cao. N khin khch hng t m v c kho lo thng, mi trng, lng nhn o
qung co nh sau: Ton b t qung co ny u tuy n gin m su sc, khin
n c, hy chia cho bn b ca bn mt t. C ai chng ta phi suy ngm.
li khng mun th hng v mi ca Fanta ch, n
thc s l mt v cam ngon tuyt - qung co nhn
mnh. c mi ung th mt sn phm mi l mt
vic bnh thng, cn c nm th hng v ca mt
t giy n c th thc s l vic him c, v hn l
rt nhiu ngi thch th chia s n. x
Qung co nhanh chng tr thnh cu chuyn e t
v ti c bn tn, tho lun trn khp trang mng m i
x hi nh twitter, blogs, facebook v trong cc bi vit
phn tch, thu ht mt lng ln cc website ng ti p
v s kin qung co ny ca Fanta. Kt qu: Mu th
nghim mi thu ht 135.000 ngi quan tm, v 30%
trong s tip tc ni v hng v mi. S mi m
trong cch qung co khng ch gip Fanta thu ht
c thm nhiu ngi hm m vi hng v mi, m
cn gip h kt ni vi bn cht ca thng hiu, l
S thch th.

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1 3

G i m t t in n h n Th e o ng hin cu, Leo ln nhng

t rn i n th o i c c loi c trn b c cu thang
b u c b n ph i r i bi n nut vo ny kh nh ln
x
m t k h i n g h n 12.0 0 0 tn nh Everes t i e t
xe c h y. C h 5 gi y n h a , nilon trong vi nhng ng i
ng n n g i m t t p m t nm. Nhng khuyt tt. Hy
m i
t ru ng c n g th rc ri con xy d ng nhiu
c p i m n g n g i ra bin c s vt cht
s n g c a b n . cu i cng li tr ph hp hn cho
p
v o bng ca ng i khuyt tt.
ch n h con ng i.

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9
H y t ht d y an N h n g t h r c b n
t on, mt hnh v t t r n n g n i
ng nh c t h l n n h i u i u v
t hay i c t ng c o n n g i b n .
lai c a b n.

N u s a y r u l i x e
t h c h n g c u i h n h
B n c t h l s i u
t r n h c a b n r t c
anh h ng c a ai
t h l y .
k hi hi n mu nhn
o.

L i x e k h i u n g r u
bi a g y n g uy h i m
H y s d ng in
c h o t n h m n g c a
mt cch k hn
n g i k h c v c a
ngoan.
c h n h b n .

6 7

x
e t
m i

p

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10

11

12

13

x
14 e t
N g i g h sa u n g s d ng i thoi Gi k hong cch N n i cp i m i
cng khng h i n t hoi khi li chm d t chin v i x e t i i t r c s inh mng c a 2,5
a n t o n. B n ph i xe , ch mt cht tranh. Pos ter m b o an t r i u t r em mi

t h t d y a n to n ph n tm cng c ku g i Ng a v t on cho c hai. nm. H y qu y n p
k hi t rn xe . th gy tai nn Ukraina i thoi gp mang li
ch t ng i. v ha bnh. cu c s ng cho
nhiu ngi k hc.

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15

18

16

17

M i 2 5 g i y l i c H n g ng hn ng i Hng trm ch P os t er t h hin

m t n g i ch t n mng s ng cn ng yu nh s ngu y hi m
v t a i n n gia o c a n hng ng i th ny b b ri cc em hc s inh
x
t h n g , t h e o s h i n ni tng . s au khi c mua phi i mt k hi e t
l i u c a W HO v lm q u d p s ang ng. K hi
t h ng 3 / 2 013 . Ging s inh. a t hy n s ng,
m i
mt ch ch v ngi t ham gi a
nh lm b n giao t hng cn
c i ch khng phi d ng x e v
p
phi ch chi nhng ng
Ging s inh. cho cc em.

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19

C h n d u n g m t P o ste r tuyn
c o n n g h i n l n tru y n ng n chn
t u i . B n c b o lc s ng ng :
m u n m n h c n g S n g n g y tn
r i v o t nh c n h th ng v cht
n y k h n g? ch c nhiu hn
ch n g ta tng .

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GAM/advertising

BraveBits M t cng vic

Nghin cu th trng phn mm, tnh hnh cung cu th trng,
gi bn, xu hng th trng, tm l khch hng

tuyn dng Phn tch i th cnh tranh (im mnh, im yu)

Trin khai cc hot ng truyn thng k c vit ni dung cho
trang web

v tr Online Tham gia vit ni dung cho sn phm, blog cho website
Xy dng v trin khai cc chin dch email marketing
Nghin cu v pht trin v qun l h thng tip th lin kt

Marketer (Affiliate) ca cng ty

Lm vic v lp bo co qua h thng qun l d n chuyn nghip.
Cc cng vic khc c phn cng

Yu cu
Kh nng c, vit ting Anh chuyn nghip
S dng thnh tho cc cng c tm kim
Kh nng khai thc, tng hp v x l thng tin tt
Kh nng lm vic c lp khng i hi ch dn c th t pha
ngi qun l
Hiu bit tt v Web, RSS Feeds, Social Media, v.v...
Hiu bit c bn v HTML thc hin vic vit ni dung cho web,
c am m vi lnh vc Marketing

Gii thiu cng ty

BraveBits l mt cng ty phn mm nng ng vi nhng con
ngi tr trung, mong c em n cho khch hng nhng sn
phm hu ch v sng to. ng lc thc y chng ti trong cng
vic hng ngy l am m cng ngh, kht khao sng to v vn
ti s hon ho.

Quyn li ng vin
Lm vic 7h/ ngy, ngh tra 2 ting, h tr n tra ti cng ty
n ung lin hoan hng tun vi nem chua, ch, pizza, ph cun...
i xem film ti rp 1 thng t nht 1 ln
T chc sinh nht hng thng v c tng qu to v vt cht ln M i t r n g l m v i c c h uy n n g h i p t i B r a v e B i t s
v tinh thn
Ngh mt hng nm ti resort
Pht l hot ng bt buc ta cng ty v c t chc vo ngy
lm vic
Mi trng tr trung, gn gi, thn thit nh gia nh

Lin h: Gi CV v a ch email: info@bravebits.vn

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thi im ny, th
trng Vit ang
dn hi nhp, p
lc cnh tranh
ngy cng gia tng,
khch hng thng minh v
with
c rt nhiu la chn cho
nhu cu tiu dng Chnh
v vy, yu t to dng
mt hnh nh thng hiu
chuyn nghip l v cng
cn thit khi doanh nghip
v t chc mun gia tng
li th cnh tranh, thu ht
khch hng v xy dng nn
tng pht trin bn vng. Ti
RIO, chng ti thu hiu gi
tr ca vic chm sc hnh
nh doanh nghip ti hot
ng kinh doanh ca bn.
Mi sn phm thit k gip
bn khng ch truyn ti
thng ip ti khch hng
mc tiu v cn lng ghp
yu t thm m ph hp. Hy branding: Thit k logo v nhn Nu bn cn bt c h tr,
vng bn s cm nhn c t vn hay co nhu cu vi
iu ny v c c s hi
din thng hiu dich vu thit k sang tao cua
lng qua qu trnh lm p profile: Thit k profile, h s RIO Creative, ng ngn ngi
thng hiu vi dch v thit gi cho chng ti theo s:
k ca RIO Creative:
nng lc cho doanh nghip (+84) 466 809 841 ( trong gi
campaign: Thit k n phm hnh chnh) hoc gi email v
a ch hello@rio.vn ( t vn
truyn thng, poster, banner, 24h), RIO a sn sang ng
leaflet, brochure... hanh cung ban.

website: Thit k website gii hiu hn v cng vic, cung

thiu cho doanh nghip
packaging: Thit k bao b sn
phm
creative: Thit k print ad,
infographic...
nh nhng d an thit k sang
tao t RIO ban co th tham
khao thm tai link sau:
Website: www.rio.vn/portfolio
Facebook: www.facebook.com/
Riocreativevn

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n c
gam7 - 002
pht hnh ngy
01.11 vi ch
moment - thi im

68 69
RIO CREATIVE & MEDIA .JSC
Address: 175 Chua Lang St,
Dong Da Dist, Hanoi, Vietnam
Phone: 0466.809.841
Email: hello@ rio.vn
Website: www.rio.vn