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4540 5400 1 PB PDF
4540 5400 1 PB PDF
ABSTRACT - The project BAT BOX: Be a Bats Friend was launched in 2006 with the
aim of spreading correct information about the ecological role of bats, rehabilitating their
image and fostering the involvement of the public in conservation actions. A wooden, sin-
gle-chamber bat box was designed and produced at low cost. Through collaboration with
Coop, to date ca. 25000 bat boxes have been sold over much of the country at cost price.
Private citizens, institutions and associations installed and monitored the boxes using a
standard form for the collection of data. The sale of a range of project-related merchandis-
ing articles has raised funds used for bat research and conservation projects. Conferences,
public meetings, school lessons, papers and an informative brochure helped to spread the
aims of the project. In 2010, Disney Italia produced a new brochure and the educational
comic strip Donald Duck and Kiro the Bat. The monitoring of bat boxes showed a pro-
gressive increase in the success of colonisation over time, up to 40.0%. In general, both
time from installation and height above ground proved to significantly influence colonisa-
tion success.
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ferenze, incontri pubblici, lezioni nelle scuole, articoli e un opuscolo informativo hanno
permesso la diffusione del progetto su vasta scala. Nel 2010 Disney Italia ha realizzato un
nuovo opuscolo e il fumetto divulgativo Paperino e il pipistrello Kiro. I dati di monito-
raggio delle bat box mostrano un progressivo aumento del successo di colonizzazione col
passare del tempo, fino al 40.0% dopo tre anni dallinstallazione. In generale, il tempo di
permanenza e laltezza dal suolo delle bat box sono gli elementi che pi influenzano il suc-
cesso di colonizzazione.
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Bat box project in Italy
bings and Walsh 1991; Mitchell-Jones and to the project. As a consequence, we for-
McLeish 1999; Tuttle and Hensley 2000). malised the liaison directly with Coop
The resulting model (Fig. 1) was made en- Italia, which co-ordinates all the Italian
tirely of wood, with a single internal cham- cooperatives, ensuring the spread of the
ber and one entrance at the base. The de- project over most of the country, from
tails of the construction techniques were Campania in the south to Lombardy and
further refined with the three different Friuli Venezia-Giulia in the north. This
firms that have taken over from each other collaboration offered a wide array of bene-
in the construction of our bat boxes over fits:
the last four years. - the availability of numerous firms - linked
to the Coop by long-standing commercial
relations - for the standardised and
economic construction of the bat boxes;
- distribution and sale of the bat boxes over
most of the country through a broadly
ramified network;
- the possibility of utilizing the advertising
channels of Coop to promote the product to
its members;
- the possibility of selling the bat boxes to
the public at the production cost;
- the vast potential for creating and selling
merchandising material connected with the
project to raise funds for the project itself
Figure 1 - Bat box designed by the Natural and research on Chiroptera in general.
History Museum of Florence The efficiency of bat boxes in attracting
bats was monitored by volunteer collabora-
A collaboration agreement was drawn up tors through a specific form for the collec-
with Unicoop Firenze, a retail distribution tion of data about the features of the loca-
chain with several sales outlets scattered tion, modes of installation and results of
over most of Tuscany. In 2007, the collabo- regular checks for the presence of bats and
ration with Coop led to the construction of or faeces (Tab. 1).
about 220 bat boxes, which were distrib- Boxes were checked at least once a month
uted free of charge to various Town Coun- and considered as used by bats whenever
cils, mainly in Tuscany, which, in their an individual or faeces were detected at
turn, offered them to volunteers. To satisfy least once. During the monitoring of the bat
the large number of requests, in 2008 bat boxes the species were not identified by the
boxes were directly sold through the Coop volunteers in order to avoid disturbance
supermarket chain. A BAT BOX logo (reg- and the consequent risk of the roost being
istered trademark) was produced with the abandoned. To identify which factors had
graphic designers of Unicoop Firenze, to the greatest influence on the success of
provide all the material related to the pro- colonisation, we carried out a multivariate
ject with a characteristic graphic symbol. analysis, using Permanova (Permutational
Stimulated by the public success achieved Anova), while a Simper (Similarity per-
in Tuscany, Unicoop Tirreno and Coop centages) test was used to appraise the im-
Adriatica in 2009 and Coop Lombardia, pact of the factors identified.
Coop Estense and Coop Consumatori- To foster the exchange of data between the
NordEst in 2010 offered their collaboration volunteers and our working group, we then
217
Agnelli et al.
set up an e-mail address for the project, nied by our logo and a brief description of
batbox@unifi.it, while to enhance in- the project.
volvement and information, several web
pages (www.msn.unifi.it) were created to RESULTS
spread the aims and results of the project,
together with information on bats and the The number of bat boxes sold every
downloadable leaflet Un pipistrello per year grew in an almost exponential
amico (Be a Bats Friend; Agnelli et al.
manner, from 3000 bat boxes sold in
2007, 2009). The latter, periodically up-
dated since 2007, is also delivered together
2008 up to 8000 in 2009 and over
with the bat box and distributed in the 14000 in 2010 (between the months of
Coop supermarkets. During the first 5 years March and August alone). To this total
of activity information on bat ecology was of about 25000 bat boxes sold at cost
spread through conferences and public price we have to add thousands of bat
meetings, in liaison with Town Councils, boxes which, over the last two years,
private associations, the teaching staff of have been sold by other firms, both
primary, middle and secondary schools and retail and online, or built by private
the technicians from local health agencies citizens.
(ASL). So far the advertising campaign has
Moreover, we released TV interviews and included:
informative papers were monthly published - 42 public meetings (conferences, bat-
on the magazine LInformatore, pub-
nights and lessons) held by our
lished by Unicoop Firenze in about
650,000 copies, and, opportunistically, on
working group;
other magazines and newspapers. Finally, - 112 papers published in both local
the graphic designers of the Museum La and national newspapers and
Specola, Florence, and Coop have col- magazines (www.msn.unifi.it/CMpro-
laborated in the design of many gadgets on v-p-938.html);
naturalistic themes, including t-shirts, - 10 TV interviews produced and
beach towels, exercise books, pencil cases, broadcast on local and national
satchels and school diaries, all accompa- channels, even involving a Swiss TV
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Bat box project in Italy
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Agnelli et al.
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Bat box project in Italy
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Agnelli et al.
launched with the support of Coop and pistrelli e alle bat box. Museo di Storia
Disneys Kiro. Naturale Universit degli Studi di Fi-
renze, Unicoop Firenze. Nova Arti
ACKNOWLEDGMENTS Grafiche, Signa, Firenze, 23 pp.
Agnelli P., Ducci L., Maltagliati G. 2010.
Our most sincere thanks go to Maura Un pipistrello in famiglia. Guida
Latini, Roberta Corridori and Antonio alluso delle bat box. Disney, The
Walt Disney Company Italia s.r.l., Mi-
Comerci (Coop) who contributed both their
lano, 23 pp.
expertise in the areas of advertising and
Bontadina F., Schmied S.F., Beck A., Ar-
management and their passion and social
commitment. Many thanks also to Mara lettaz R. 2008. Changes in prey abun-
Ghinelli, Annachiara Tassan and all the dance unlikely to explain the demog-
raphy of a critically endangered Cen-
Disney staff for their professionalism and
tral European bat. J. Appl. Ecol., 45
imaginative brilliance, which succeeded in
(1,2): 641648.
rendering our not always intuitive concepts
Dietz C., von Helversen O., Nill D. 2009.
both simple and appealing. Our thanks also
go to Cristina Andreani, graphic designer Bats of Britain, Europe and Northwest
in our Museum, for her help in the creation Africa. A&C Black Publishers Ltd.,
London, 400 pp.
of bat-t-shirts, and to Alba Scarpellini and
Goiti U., Vecin P., Garin I., Saloa M.,
Andrea Grigioni, who manage our website.
Aihartza R. 2003. Diet and prey selec-
A big thank you goes to Marco Riccucci
tion in Kuhls pipistrelle Pipistrellus
and Mariella Turini (GIRC) for their sup-
port and precious bibliographic consul- kuhlii (Chiroptera: Vespertilionidae) in
tancy. We are also grateful to Mylea L. south-western Europe. Acta Theriol.,
48 (4): 457-468.
Bayless and Patricia Brown who reviewed
Hutson A.M., Mickleburgh S.P., Racey
the manuscript, giving us precious sugges-
tions. Last but not least, we thank all the P.A. 2001. Microchiropteran bats
people who took part in our project, sup- global status survey and conservation
porting our message for the re-evaluation action plan. IUCN/SSC Chiropteran
of bats. Specialist Group. IUCN, Gland, Swit-
zerland and cambridge, UK, 258 pp.
Lanza B. 1959. Chiroptera. In: Toschi A.,
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