Smart Sleep Mask . Target group analysis PEPE? =z Anice Bakker Tim Van Brussel Charlotte BorstConcept explanation Sleep is a fundamental part of our life and crucial for recovery and well being. Yet the effects of light, insufficient rest at night are still commonly underrated. Especially in countries like Korea that are marked by a very stressful life style, the consequences of bad sleep quality are taking severe extensions. We wanted to do something about this so we came up with the idea to develop a smart sleeping mask.