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Running head: ZYNGA STRATEGY

Zynga Strategy

Name

Institution
 Zynga strategy

Abstract

Zynga mostly has the investors confused; it is because their engagement is primarily

into a retail business model. In a different perspective, they are not selling anything tangible;

it is the virtual goods that Zynga sells that makes it have different strategies in them. The

gaming experience makes it be a different trend in making the platform an in-game

advertisement which they are forced to watch before proceeding.

Cooperate growth strategy

It is one of the new strategies and they are with an aim of making product development,

which makes the provision of existing markets with new games which relatively operate on

mobiles. It is one of the consoles acts that it is a rapid relative growth in the act of learning to

place products (Walker, et.al, 2016). The quick growth of smartphones makes an implication

in a change in technology and turn making the company adjust accordingly to be able to make

provision of better services. It is a revolutionary strategy to be able to expand the market as

well as the customer base. When an acquisition is achieved over the preference of the

companies, there is a random check on the need to have experienced mobile games.

Zynga found a new way of placing products, and thus it occurs when a brand image is

which is on the screen. When this happens, there is a capture of the audience on the brand at

the top of their mind (Walker, et.al, 2016). It is a strategy that makes the business model

become a more advanced form of the same version as it makes extra money for the customers.

Conclusion

In conclusion, the nature of the business plane makes a bigger image in the

advertisement section as it is about the customer base (Weinman, 2016).

 References

Weinman, J. (2016). Migrating to--or away from--the Public Cloud. IEEE Cloud

Computing, 3(2), 6-10.

Walker, J. S., Jorasch, J. A., Fincham, M. M., Gelman, G. M., Tulley, S. C., Tedesco, D. E., &

Tedesco, R. C. (2016). U.S. Patent No. 9,311,778. Washington, DC: U.S. Patent and

Trademark Office.