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SOLUTION;

( A B)
Probability of beating both competitors =

markup Probability of Probability of FRIEDMAN


winning against winning against method
competitor A competitor B
10% 20% 55% 11%
12% 23% 53% 12.19%
15% 25% 48% 12%
18% 28% 35% 9.8%

According to Friedman method, the maximum probability is for 12% markup.

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