BPME 3033 E-DAGANG A61

GROUP ASSIGNMENT
(3 or 4 students in Each Group)

You are required to develop a BUSINESS PLAN to start an E-COMMERCE company. The business
plan must include the following information.

1. Introduction- Highlight the nature of the business you wish to undertake. The products or
services your company plan to offer.
2. Company Information - Name of company including its proposed URL. Company logo,
vision/mission, tagline etc.
3. Organisation structure- Briefly discusses the organization structure and its functions.
4. Market analysis- Using PORTER FIVE FORCES, describe the business environment which
your company will be competing.
5. Identify and justify the BUSINESS STRATEGY that your company will focus based on the
market analysis outcome. Examples: Cost leadership, focus strategy, differentiation etc
6. Briefly discusses the companys business VALUE CHAIN
7. Identify the information system/s or IT tools that you wish to implement in the value chain in
order to achieve your business strategy.
8. Proposed budget and expenditure
9. A Gnatt chart describing execution of the business plan

You will be graded based on the following criteria:

Have the answers covered by sufficient depth?

Are the arguments provided logically developed?
Are the conclusions supported by arguments provided including references to issues and situations
Do the answers cite and make references?

The report should contain the following features:

(a) Maximum 20 pages, minimum 15 pages excluding references and appendix.
(b) Margin (left 1.5, right, top and bottom 1)
(c) Font Arial Size 12
(d) One and half spacing
(e) Paragraphs
(f) Justification
(g) Page number
(h) Table / Chart
(i) Citation
(j) Reference/bibliography
(k) Appendix

Allocation of marks: 20/50 Coursework

Date of submission: 12th Week of first semester