INSTITUTO POLITCNICO NACIONAL

ESCUELA SUPERIOR DE COMERCIO Y ADMINISTRACIN

UNIDAD SANTO TOMS

COMPORTAMIENTO DEL CONSUMIDOR

PROF. SANTA IBARRA RIOS

ALUMNO:
MAQUEDA RAMIREZ CESAR

THE CONSUMERS CULTURE

Actividad 3 sesin 3

MAPA MENTAL
 Culture is part of
the external
influences that
impact the
Cultural factors consumer. Each culture further
comprise of set of comprises of
values and various subcultures
ideologies of a such as religion,
particular age, geographical
community or location, gender
group of (male/female),
individuals. status etc.

Gender
SU
Culture is a BC
(Male/Female)
problematic issue People generally
UL
for many make fun of males
The TU
marketers since it buying fairness
Consumers
is inherently creams as in our
RE
Culture
nebulous and culture only females
often difficult to are expected to buy
understand and use beauty
products.

People from upper class

Language is an generally have a
important tendency to spend on
element of luxurious items such as
culture. It should expensive gadgets, cars,
be realized that dresses etc.You would
regional hardly find an individual
There are several
differences may from a lower class
factors which
be subtle. spending money on high-
influence the buying
end products.
decision of
consumers, cultural
factors being one of
the most important
factors.
 Bibliography

https://www.aulapolivirtual.ipn.mx/pluginfile.php/145985/mod_assign/intro/PDFs/The_Consumer_s_Culture.pdf

https://www.consumerpsychologist.com/intro_Consumer_Behavior.html

CULTURE