Questionnaire Retailer Survey

Name of the shop: __________________________________________

Retailers Name: ____________________________________________

Address: __________________________________________________

1. Which of the following Fresh Products do you keep?

Curd Paneer

Both of them None of them

2. Which brand of Fresh Products do you keep?

Amul Vimal

Danone Mahi

Mother Dairy Local Brand

Loose Packaging

3. From where do you get Amul Fresh Product?

Distributors Other Suppliers

4. Are you satisfied with the Amul Distributor?

Yes No
5. If No, they why?

Margin Low demand of product

Perishability Others _____________

6. Give your ratings to the following attributes of Amul Curd.

Very Good Good Average Bad Very Bad

Quality
Brand
Image
Availability
Packaging
Margin
7. Give your ratings to the following attributes of Amul Paneer.

Very Good Good Average Bad Very Bad

Quality
Brand
Image
Availability
Packaging
Margin

8. How many times distributors salesman is coming in a week?

Once Twice Thrice More than 3

9. How many packets of Amul Curd get consume weekly?

100grm. 200grm. 400grm. 200grm. 400grm.

Quantity Lite Pouch Pouch Cup Cup
Consumptio
n
1-5
6-10
11-15
Above 15

10. How many packets of Amul Paneer get consume weekly?

100grm. 200grm. 1 kg
Quantity

Consumptio
n
1-5
6-10
11-15
Above 15

11. What do you think is the reason for decrease in sales of Curd and
Paneer?

Damaged or Defective Products

Improper Distribution of Products

High price

Amul Parlor Shops

12. Suggestions for Amul Curd

___________________________________________________________________________
___________________________________________________________________________

13. Suggestions for Amul Paneer

___________________________________________________________________________
___________________________________________________________________________

Thank You