MP

MICHELLE PURI

AGENCY PROFILES
SPRING 2017

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 PROPER

01
BOUTIQUE FULL SERVICE
ADVERTISING AGENCY
VILLAINS
AGENCY
NEW YORK, BOSTON, ATLANTA

70 Range of clients - Mc Donald's, BET, Ralph Lauren, Huffington

post, Cure Alzheimers fund, Yahoo

Services Offered:
Creative: Design, Branding, and Advertising

Content: Social Media, Digital Distribution,

Consumer Segmentation

Media: Strategy, Media Buying, and

Analytics

Technology: Development and Integration

WE ARE PROPER
VILLAINS. WE WORK WITH
BRANDS THAT DEMAND
LASTING POWER AND
FIERCE BEAUTY.
OUR CLIENTS DEMAND STRATEGICALLY
DRIVEN, OBSESSIVELY CRAFTED,
RELENTLESSLY INNOVATIVE, AND
METICULOUSLY EXECUTED PROGRAMS
THAT ELEVATE BRAND VALUE, ENGAGE
CONSUMERS, AND DRIVE
BUSINESS SUCCESS.
PROPER VILLAINS AGENCY AD CAMPAIGN FOR KINLIN GROVER < 5 >
PROPER VILLAINS PACKAGING DESIGN FOR GODIVA < 6 >
 WIDEN+KENNEDY

02
Independent advertising
agency
London
CLIENTS
Nike, Honda, Trident, Halls, Sainsburys, Tyrrells

PRIVATELY OWNED AGENCY NETWORK

PORTLAND, NY, AMSTERDAM, SAO PAOLO,

DELHI, SHANGHAI, TOKYO, LONDON

SUCCESSFUL PROJECTS

Lurpak - Weave your magic (won a gold lion for

eectiveness at Cannes)

Three - Sing it kitty (encouraged people to create

their own version)

Pony

Rovio - Angry birds (generated over 50 million

downloads for angry birds 2)

 Independent, creatively driven

advertising agency that creates strong
and provocative relationships between
good companies and their customers.
Our work builds cultural influence and
bottom line value for our clients. We do
this for some of the worlds biggest
brands and some of the worlds most
ambitious challengers
WEIDEN + KENNEDY OFFICE SPACE < 9 >
EQUINOX AD CAMPAIGN BY W+K NEW YORK < 10 >
CORONA BILLBOARD ADVERTISEMENT BY W+K AMSTERDAM < 11 >
03
Conglomerate
Agency

WWP
WPP is the world's largest
communications services group,
employing 200,000 people* working in
3,000 offices in 113 countries.
Services Oered

Advertising

Media Investment Management

Data Investment Management

Public Relations & Public Aairs

Branding & Identity

Direct, Digital, Promotion & Relationship

Marketing

Healthcare Communications

Specialist Communications

WPP Digital

NEMO ENIM IPSAM VOLUPTATEM QUIA VOLUPTAS

Facts
WWP

Our mission Number of employees

Why WPP exists, the role of the parent company over 205,000 (including associates and
and how it complements our businesses investments)

WPP leadership Number of oces

WPP's Board of directors, their backgrounds, 3,000+
roles and responsibilities
Number of countries
Group history 112
Key milestones in WPP's history since the
Group's inception in 1985. Reported revenues
14.4bn (as at December 2016)

Reported billings
55.2bn (as at December 2016)

Market capitalisation
21.4bn (as at April 2016)

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