D.

ELIZABETH LEE

Profile
Every business has a story to tell and I want to help you share yours. I design and
execute strategic marketing campaigns that increase brand awareness, generate
leads, and nurture relationships.

Experience
Marketing Manager at BookPal, LLC // October 2016 Present
Continuing to grow in my role and responsibilities at BookPal, I now lead a
department of two. I am responsible for aligning department strategy with company
goals, identifying and pursuing key marketing opportunities, and building
relationships with publishers, authors, clients, and prospects.

Marketing Associate at BookPal, LLC // July 2014 October 2016

After being hired on full-time before the end of my internship, I was responsible for
creating printed and digital marketing materials. I designed content and executed
targeted marketing campaigns while managing BookPals social media networks,
email marketing, and the company blog.
- Increased blog sessions by over 400% over the course of one year
- Created and managed 10 marketing campaigns with landing pages that
generated over 21,000 page views and 3,800 leads

Director of Marketing at Cardtorial // December 2013 December 2016

As the first employee of the company, I managed Cardtorials online presence and
was responsible for both B2B and B2C marketing efforts. I created processes for
marketing and account management, managed direct mail campaigns, and was the
key point of contact for press and key B2B accounts.
- Increased main websites online order revenue by over 65% in one year
- Grew social media following by over 300%

Education
University of California, Irvine 20112014
- Bachelor of Arts: majored in English, minored in Literary Journalism
- GPA: 3.549

References
Available upon request.