Professional Documents
Culture Documents
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"I try to read about a book a week on average.
Even when my schedule is out of control, I carve
out time for reading" Bill Gates This is both a love
letter to a brand, and a history of an incredible
entrepreneur, Phil Knight. Today, we think of Nike
as iconic, forgetting that it was once a scrappy
startup that almost went off the rails many times.
The book offers an entertaining and educational
glimpse of how the founding team and the brand
grew to became the powerhouse we know today.
Optimisation is no longer an option. It is now a
commercial necessity. The fluctuating marketplace
for feedstock and energy prices means that the
competitive advantage for Middle East refining,
petrochemical and chemical production is being
squeezed. Many companies can no longer rely on
cost advantage, so there is little room for error. For
the regions leaders today, the imperative is to
meet customer needs and be commercially
profitable. Before they can achieve this goal,
regional firms have many business challenges to
overcome, including optimising complex
operations, efficiently designing facilities to provide
greater energy and capital cost savings, and
maximising manufacturing effectiveness through
efficient supply chain management.
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Arabic into English Test:
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( AN-132)
28 .
4500 9.2
550
150 A
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