DESIGN

THINKING
For Business Growth

ELITE VISION COACHING

Design thinking is a human
centered and collaborative
approach to problem solving,
using a designed mindset to
solve complex problems.
Tim Brown (Bri8sh Industrial Designer & President of IDEO)

ELITE VISION COACHING

DESIGN THINKING
Key Elements

People-Centered

Highly crea8ve

Hands on

Itera8ve
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DESIGN THINKING
Design Thinking is the result of combining analytical thinking and intuitive thinking

ANALYTICAL INTUITIVE
THINKING THINKING

ENGINEERS DESIGN DESIGNERS

Reliable, safe, proven THINKING
Awesome sauce. I love it!

100% RELIABILITY 50/50 MIX 100% VALIDITY

DESIGN THINKING
Design Thinking integrates
business, technology and people EXPERIENCE
INNOVATION

Brands
BUSINESS
VIABILITY
EMOTIONAL PROCESS
INNOVATION INNOVATION
Marke8ng Rela8onships

PEOPLE TECHNOLGY
DESIRABLE FEASIBILITY

FUNCTIONAL
INNOVATION
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DESIGN THINKING
Traditional vs. Design Thinking

TRADITIONAL DESIGN
THINKING THINKING
Flawless planning Enlightened trial & error

Avoid failure Fail fast

Rigorous analysis Rigorous testing

Presentations Lightweight experiments

Arms length customer
research Deep customer immersion

Periodic Continuous

Thinking Doing

ELITE VISION COACHING

DESIGN THINKING
APPLYING
DESIGN IMPLEMENTIN
THINKING G
IDEA
IN ITERATIONS TO USING
KNOWLEDGE Define the challenge you Project management

face methodology
EMPATHY Take the role of your end- Knowledge and prototype of
the design thinking phase
user
AWARENESS Know how to improve status MONITOR
quo (DATA)
FOR NEW IDEAS/ISSUES
CREATIVITY Foster ideas
ADAPTIVITY Learn from feedback and
Start
adapt proces
s again

ELITE VISION COACHING

DESIGN THINKING
Design Thinking Process
PROBLEM Problem
DEFINITIO solution
N
understand observe Define Find ideas Develop Test
point of prototyp
view e

ELITE VISION COACHING

DESIGN THINKING
Learning
Uncertainty / Patterns / Insights Clarity / Focus

ELITE VISION COACHING

DESIGN THINKING
Process

empathize Ideate

Foundation of a human- Mode during the

centered design process Define design process in which prototype
Necessary to Observe, the focus lies on
Engage and Immerse. idea generation

Empathy findings are Getting ideas and

unpacked and synthesized explorations out
into compelling of the head into
Test
needs and insights the physical world

Chance to refine
and improve solutions

ELITE VISION COACHING

DESIGN THINKING
Design Thinking integrates business, technology and people

EMPATHY SHOW EXPERIM MINDFULN ACTION COLLABO

Only through empathy
with end-users can
DONT ENT ESS ORIENTED RATION
you design solutions TELL Make your ideas
real and learn
Have the time and
space to pay
There are more ways
than ever to reach
Key elements are
communication,
for them. To bring your from peoples attention to what is and interact with your support and
ideas to life, show reactions to your happening around customers. problem solving,
instead of telling prototype. you. sharing and
diversity.

ELITE VISION COACHING

DESIGN THINKING
Design Thinking integrates business, technology and people
you begin

WHAT IF?
Before

WHAT IS? WHAT WOWS?

WHAT WORKS?

1. IdenDfy an 5. Do your 8. Brainstorm 11. Surface key 13. Get feedback

opportunity research Ideas assumptions from
2. Scope your project 6. Identify Insights 9. Develop 12. Make prototypes stakeholders
3. Draft your design 7. Establish design Concepts 14. Run your
criteria 10. Create some learning
4. Make your plans napkin pitches launches
15. Design the
On-Ramp

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DESIGN THINKING
Design Thinking integrates business, technology and people
Concept
6 Development
Journey Brain-
2 Mapping 5 7 Assump8on 9 customer
Storming Tes8ng Co-Crea8on
Value Chain
8 Rapid 10 Learning
3 Analysis Prototyping Launch

4 Mind
Mapping
WHAT IF?
WHAT WOWS?
WHAT IS? WHAT WORKS?

1
VISUALIZATION

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DESIGN THINKING
Design a city: using Design Thinking Tools: World Caf and Extravaganza Prototyping

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 ELITE VISION COACHING
Whats next?

Join our next Design Thinking Seminar on 20th of October

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Read ar8cles about design thinking: www.evisioncoaching.co.uk

Book your rst design consulta8on: info@evisioncoaching.com