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    Tieu Luan Phong Ngua Rui Ro

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    Tieu Luan Phong Ngua Rui Ro

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    © All Rights Reserved
    Download as PDF or read online from Scribd
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    6 views27 pages

    Tieu Luan Phong Ngua Rui

    Uploaded by

    Bảo Khánh
    Tieu Luan Phong Ngua Rui Ro

    Copyright:

    © All Rights Reserved
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    ‘TRUONG DAI HQC KINH TE TP.HCM. KHOA THUONG MAI— DU LICH- MARKETING Jat UY } pts pe TAL (ui Ri Ro V1 ci boa va ce Phang An Pung Cho Céng Ty Cé Phan Thuong Mai May Saigon-GMC GVHD: ThS NGUYEN TH] HONG THU DANH SACH THANH VIEN NHOM Lé Thi Cim Giang T™Ms 108209310 NguyEn Thi Quynh Nhu ™s 108209225, ‘Trin Thi Thiy Nhw T™Ma 108210829 Van Hai Lam ™4 108209320 Pham Hoan ™4 10x210816 Nguytn Die: Huy ™s 108210819 HO Van Khoa T™M4 108210822 MYC LUC Trang PHAN MO DAU LY ghia 3 2.Mue tigu nghign ef eta d8 ti 4 3.Phqm vi nghign eit ci d 4 Churong 1: Tang Quan Vé Cang Ty Nudt Nhp Khau May Mic Sai Gin [LLjeh sir hinh thanh va phi eign euia e0ng ty 1.Lieh si inh thin 5 2.Cq chu t6 chit cong ty 6 3.Cée chimng nh 48 dat dye 5 H-Tinh hinh hogt ang Tink hint kinh doanh 1.Biing Cin di ké ton 8 2-Bang phan tich 9 3-Linh we hoat ding 10 “AG thng khach hing va dai " 5.Co hi va rai ro trong kinh doanh cia céng ty 12 BTinh hinh Tai chink 1.Biing Bio cdo Tai chiah 2 2:Tong ket inh hin kin doanh nm 2010 eu e8ng ty B TIL, Thun Igi, Kho khin va vj thé trong kink doanh cia cng ty 1-Lgi thé cia eng ty B 2.Kh6 khn cia cng ty so vi ee doanh nahigp eine nein Khe 4 3.Trign vong kinh doanh ein ebng ty trong trom lai 4 4.Chién lage ph rin- me iu rong tuong li cia cng ty 16 TV.Nhiing Rai Ro Trong Host Dgng SX-KD Cia Cong Ty 1, Riiro vé ti chinh 16 2Rii ro v8 php ly 0 3-Rii ro v8 bao mat thong tin 07 “ARAi ro v6 5 Bi HO dost uv (CHUONG 2: MOT SO GIAI PHAP HAN CHE RUI RO VE TY GIA HOI DOAL 1.Lya chon phung php dy bio ty ei Is 2. Lia chon ngopi td thanh ton 19 3. Sur dung hop ding xuit nip kh song hinh 19 4, Su dung qu de phng rio ty gi 20 5, Sit dung th trudng tga «8 20 6.UuNhuge diém eiia timg phuong dn néu tren B “.Phugong én t6i wu phi hop véi tinh hinh cua cong ty 3 KET LUAN 1. Tom tit cée gidi php phing ngira va quin tr} 25 2.Bai hge kin nghigm 3.Ta ligu tham Khiio 1. Y nghia dé tai: “Tromg mt hung tin chu hd vt hd np ude t8 thi se biéa dng eit gia hi doi nga cane 6 anh luring lin dén cic hat ding cia cc cdg ty, dc bigt ka cOng ty xudt nhip khiu, Trong ccc hoat ding kinh doanh cita minh, céng ty phai thuimg xuyén chuyén 431 cde dng tién khde nhau. Sy thay d6i ty gia sé lim thay doi gia tri ky vong cita cdc khoan thu hog chi ngoai t¢ trong, tong li thign cho cfc hoat dng xult nh Khu bi dn hug ding Kd CCéng ty o6 phin sin xuat thuong mai may Saigon (Garmex Saigon js ~ GMC) heat dong o nhigu Tinh we, Song boat dng chinh vi cha yéu cua GMC Ia xudt Khu hing d&t may vi ea ea ‘Chiu Au 83%, Nhat vi cae mrde khéic: 13%; Hoa Ky 4%. Vi vay sur bién dong cita ty gid hdi déai 6 se ddng ln dn doanh nghigp. Boi thé cong th quan ti 10 ty gla hb doi duge xem LA ru eu va fa vige lam tht yéu di v6i eng ty Do dé shim rit mong mudn duge nghign cfu 48 ti itn quan dén vin d8 my. BS Wi Rall vot) i hit déai va cée phuwmg an phing ngira cho cing ty cb phin throng mai may Saigon du phi ich nhtmg rio ign quan dén 1 yi bi dai ma cong ty eb the ‘g4p phai, tir dé dé xuat mOt so phuong an phong ngira toi wu gitp doanh nghigp phat trién hon trong tong Ia 2. Muc tigu ng in eiru: Ly Tut chung v6 quan tr i rot git hdi doa [Buse diu phan tch ede mbi trang tac dng len doanh nghigp. Phan tic ea rio lin quan dnt hoi dod ma cOng ty wp phi Van dung cic kign thie dra ra mt sb phuong in pling ng, tt €& chon phucmg én ti un gp cdg ty qui tr t6t hom trong tong I. Pham vi nghién ettu: di tong nghién eiru: Céng ty e6 phin sin xuit thuong mai may Saigon (Garmex Saigon js GMC) Gigi han sé ligu nghién cru: tir nim 2008-2010 Phuong phi nghién eis diya vio s6 ligu va théng tin thu thap duge trong qua trinh nghién + Phan ich } ae ee ae ich sy ning cia cc ydut8 vi ri 0 vb i Si ai div doannghigp. + M6 ta, t6ng hop + Phuong phip chuyén gia: qua qué trink nhom phan tich sé din gia va dua ra nhiin djnh cling cée phuong én phong ngita cho doanh nghigp. Negudn ai igu thu thap: +Neudn dit ligu thir cdp: s6 ligu diéu tra ctia nhing cude nghién céu khdc ¢6 trén sich, bio, internet... Neu dig sop dw tra tng in re ip tr anh neh. ‘Mac di mhém da rit né lye, c6 ging nghién cir, thu thép tng hgp ee tai ligu tham khio dé kim nn bai vie nly. Tuy nhign vi thd pian bj gid ha, mi chi tgp ein bude dy nén cha thé vin dung he bai vie cchura dinh long durge dé c6 thé Iya chon ci phurong iin cho chinh xée. Vi v s@khing tinh khdi bing sai st, Rit mong nhin duge su dng g6p ¥ ign cia moi ng dé bai ‘iter hon thign bor ‘Nhom xin chan thinh eam on!!! CHUONG 1: TONG QUAN VE CONG TY 1. LICHSU'HINH THANH VA PHAT TRIEN a Duage thinh tip vio nim 1976 ~ mt nim sau ngly dit nude théng nh, Céng ty C8 phin Sin suit Thuong mai May Saigon (Garmex Saigon js) khoi diu la mOt doanh nghigp gude doanh Lite dau Céng ty duge goi li Lign higp Cac Xi nghigp May Thanh phd HO Chi Minh don vi chi quan quan Iy mt sé lngng khd Ién cdc xi nghigp may xudt khéu 6 Thanh phd HO Chi Minh. én nim 1993 di thinh Cong ty Sin Xuit-Xuét Nhp Kid May Sii Gin (Garmex Saigon). Neity 05/05/2003 duzge chuyén déi sang hinh thie cb phin theo guyée dinh sb 1663/QD-UB cia UBND Thanh ph Hé chi Minh vi duge So Ké hoach vi Diu te Thinh phé H3 chi Minh cp Gidy ehimg nhin dng ky kinh doanh sé 4103002036 ngay 07/01/2004: dang ky thay 61 lin 1 ngiy 24/6/2004 va ding hy thay di lin 2 ngay 21/09/2008, = Ten diy di: CONG TY CO PHAN SAN XUAT THUONG MAI MAY SAIGON ~ Ten tiéng Anh "SAIGON GARMENT MANUFACTURING TRADE JOINT STOCK COMPANY". = Ten vidt tit: GARMEX SAIGON IS COMPANY = Tén giao dich: SAIGON GARMENT MANUFACTURING TRADE JOINT STOCK COMPANY = Din eh: 236/7 Neuyén Van Luong, Phung 17, Quin Ga Vip, Tp Hé Chi Minh = Lope: GARMEX Saigon. = ign thogi: (08) 9844 822 Fax: (08) 9844 746, = Email: gmsg@hem.fpt.vn = Quyét dinh thinh lip s6 1663/QD-UB do UBND Thanh phd Hé Chi Minh cip ngay (05/5/2008, = Gily phép dang ky kinh doanh s6 4103002036 do Sa KE hoaeh vi Dau tu Thinh phé H Chi Minh efp ngay 07/01/2004, = Ma sé thué: 0300742387 = _Noi mo tai Khoa: ny lich ‘S61 khoan ‘Sa Giao dich II NHBT & PTVN, ‘VND: 130.10.00000693.5 USD: 130.10.37.001549.4 ‘NH Ngoai throng Thinh phé Hé Chi Minh VND: 007. 100.0007014 USD: 007.137.1352903 (Nigudin: Ban cdo bach cing ty e6 phan sin xudt duaomg mai may Saigon, rang 2, do Téng Giim Déc GMC Neusén in cng bathing tin) Neinh Dat may Vén dtu i ty VND) 886 ‘én hia thi tring (47 VND) | 169 So hu nude ngoii 8.4% Shir nh nude 10°% Ty HOT 18.3% (guin: Khuyén nghi din ne, trang 1, do Phong phan tich img ty e6 phn chimg Khodn smién Nam thc ign) 2. Corel th chute Con ty ng ty hign nay bao gdm: 1 Van phong Cong ty, 3 Xi nghigp May va. 1 cdg ty tin ke (Cy thé nu sau: Van pling Cong wz Dia chi: 23607 Nguyn Van Lang, Phuimg!7, Quin Go Vip, Tp HEM ‘ign thogi: (08) 9844822 Fax: (08) 9844746 E—mail: gmsg@hem. fpt.vn b_ Cie dom vi wu hud > Xi Nghigp May An Naw: + ign tich nha sung: 14.0002 Jugng chuyén may + Cémg nhin: 1.000 © Trang bj thiét bj: 1.100 bd 14 chuyén san aut + Sim phim chink: Hang d&t kim thé thao (polo shirts, flece jackets, sportswear) aqui iy ¢ Thy truimg ehinh: EU, Mg, Nhl, Ue, New Zealand + Khach hing chinh/Céie nin higu: Nike, JC Penny, Champion, Nautica, A&F, Decathlon, (Quechua, Domyos, Kipsta), New Wave (Craft, DAD, Harvert...), Otto Oversand, (Bronprix, Witt Weiden), NI Teisho (LL Beans), Khatmandu, © Dia chi: 236/7 Nguyén Van Luong, Phuéng 17, Quin Gd Vap, Tp. Hd Chi Minh, Vige Nam, > Ximghigp May An Phi: ¢ ign tich nha xusmg: 14.0002 + 6 imyng chuydn may:14 chuyén sin xuit + Céng nhan: 990 + Trang bj thiée bf 1.000 69 + San phim chinh: Hang dt thoi thé thao (seamed jackets, jackets, pants, shorts) truimg chinh: EU, My + Khich hing chinh/Cie nin higu: Decathlon, (Quechua, Domyos, Kista), New ‘Wave (Cra, DAD, Harver, Cutter & Buck...) © Dia chi 14/5 Quée Ip 22, Ap Chinh 2, Xa Tan Xuin, Huygn Hée Mén, Tp. Hé Chi Minh, Vigt Nam. wehigp May Tan My: + Liccéng ty con cia Garmex Saigon, do Garmex Saigon du tu va te tgp tham gia quan Iv v8 ké hoach sin xuét, nhin sy, bé thng ehit lugng, Xay dng theo mé hin thin thign v6i mi trig, sch vi xan, t9o khing gin Him vige-an tan, Ua mi cho ngudti lao dong. Toa Igc tai cum céng nghigp Hac Djch, tinh Ba Rja ving Tau © Di vio hoat dng tir du nim 2009 sau khi hoan tat giai doan | trong xéy dyng, gam. 1 xi nghigp rOng Khoang 7.500n2. Hign phat tién duge 8 chuyén may, thu dung hon 600 cing nhin, sin xult cde lai hang dt kim va dt thoi cho khch hing New Wave (Thuy Si va Columbia (Mg) suit khiu sang th rudmg EU va M9. ang ty Cé phin Phi Mg: + Céngty CP Phi My dg thinh kip ahim gop vin du tray cme, kinh doanh Cy CN- ‘TTCN tai Tinh Ba Ria ~ Ving Tau, phue vu vige di di, ma réng nha xwing sin xu ci cit eng ty ki i nha. Sau khi phat wign xong Cum Céng nghigp Hie Dich 1 (30a), d8 duge ea quan c6 thim ‘quyba chip thud chi rng phittrén ip Cum Cong nghigp Hike Dich 2 vi 3 (130ha) ‘va Cum Céng nghigp Tée Tign (170ha) © Host dong theo qui ché hach tain déc kip + Bia ch: Ap Tring Cit, xa Hc Dic, Tan Thin, Tih Ba Ria ~ Ving Ta 3. Ching na 1. TINH HINH HOAT DONG A) TINH HINH KINH DOANH LBéing cin di ké todns Cain d6i KE toi 2008 2010 ‘Ting tal san T5955 Tae Tai sin gin han 32.805 107.561 Ti Rawr BHT ‘Rhos phat TASES 329 Hing tn 976 50,864 Dirndl ban 15936 30579 Tai sin ob dinh T8536 5.053 Tinga Tad ws ‘Nongin han TER RAT ROD Roan phat RO A6 TTA a7 Ne div han a 0 cn Nothie 0 o 0 Vin chi si how umd aati 137.096 Vin aida 46a | RGR RGR Tom ahada git wi ToS 25610 Newin vin TESS DOE AB (ein: Khuyén nghi din te, trang 5, do Phong phan tich cing ty e6 phan chimg khodn smién Nam thee hin) 2.Bling phn tich: Phan tich IF 2008 2009 2010 ‘Ting tevingi%) Doan tha 19.21% “16.57% aa1% Loi nhujn gop 26.19% 27.73% 21.56% Toi nhugn Kinh Doan “TTAB BaRTI% “Ta Tai sau thud 19.70% 103.3% 2% Phin tich kha ning loi nhudn (%) | TyWkinbintite | 22%] #£®%27e | 195% | Ty REN HDKDDT 2.90% 11.90% TAG% Ty K lai sau tin 400% 98% 650% ROA 320% T650% Tas ROE 15.19% WAT% 23.80% ‘Khui.ning thank toin Ty Rng VOSH IT TEI Oa Ty Kno Tong tai san Wa 0% EI TY ng NH/ Tong ne 341% | 980% way Phin ich 6718 kh ‘SOngiy Ga Kho 3 7 5 ‘SS ngay pha tha zi 77 7 ‘SSngiy pats w a 8 (Miguda: Khan gh et, Wang 6, do Ping, phan ich cing oO pid ching Kod mig Nam thee ign Linh vue hoat ding 3.1 Linh vye kinh doanh chinh: 4Céng nghigp may céc loai, céng nghi dt vai, len cde loai. Dich vu gift tay. “Kinh doanh nguya pu figu, ely me thi bi va san phim agin dt may “Moi gid thuong mi, du te kinh doanh sigu thi vt ede dich vo (kinh dosh bit ing sin) cho thué vn phn, ct hing, nha nung, dia diém thung mai, inh doanh nh Dich vu giao nhan xuat nh§p khau. ‘Tarvin vé quan ly kinh doonh, “Di wai cin 4.2.Siin phim chin - dét may: San xuit vi nhin gia cng cho nuse ng hit 8,868,571 ep sé CP dang Gia cao nhiit 52 tuin: 43.500 Gis thp nhat 52 tun: 12.000 KLGD bg 10 phign: 212,877 fru hah: yeu cae sin phim: Jacket, Quin do tnt tuyét, Quin ti, T-shirt, Polo shirt, Quin do thé thao may bing vai dgt kim — dt thoi, ie log do len wv. 33Cbe de dn > Thye hign chién luge phat trién cng ty tir nay dén cudi nvim 2011 Céng ty tp trung cho xay dung cum sin xuit tgi Cong ty may Tan my vi 10 v S . aqui m6 tr 9-18 chayén may,v6i suit diu tw XDCB lén hon 20 yy dng vi hon 1 argu USD. giao hing tai kho; Lip thi tue xuét ki Kihich hing ¢6 nhu clu xuit khéu —> giao hing ra Cing va thanh ly hop dng véi hai quan sau ki od tt [Neodi ra, Cong ty edn e6 mot s6 dich vy da dang ky/nbur: Méi gi6i theong mi, div we inh doanh siu thi va eée dich vu (kinh doanh bit dng sin) cho thué vin phing, eta ing, nha xuting dja dim thong mg, kn doanh nh 4. Hé thing khuich hang va dai i = GMC xuit khiu 100% sin phim theo ca céu: Chiu Au 83% Ke: 139%; Hoa Ky 4%. Nhat va edie nude - Ce sin phim cia GMC duge dy quyén sin nuit theo miu ea ede thuong higu ndi tigng tin thé gidi nu: Nike, Nautica, Haggar, JC Penny, Quechua, Champion, Elleses, Northface, Estivo, Otto, Bon ~ prix, Tribord,,.Trong d6 mat hing seam jacket li sin phim ndi bit cita Garmex Saigon js. = Céng ty Kinh doanh theo Phuong thire FOB viét tit cia Free On Board “Mua nguyén ligu bn thanh phim” pip Cong ty ty chi hon trong boat dng kinh doant, dem laity suit ii nhusn cao gp 4 tin so véi gia cong, Sin xuit theo phuomg thie FOB hign nay chim hon 92% doa th, S.C hoi vis vii ro cita cing ty: u EU dt xéa bo ché 49 hgn ngach déi vd hing dge may Vigr Nam te nam 2005, 490 diéu kign cho cng ty phittrén th trudng nay, g6p phn thay di co cfu thj vim mye I, tao co hdi xem xét Iva chon khach hang, CCée nha di tw nude ngodi tham gia dau te vio Vigt Nam, trong d6 06 nginh cung {img nguy2n phy ligu, thie diy cong typhi trién phuong thie FOB véi tI binh quan hon 50%! nim, ning cao higu qua kinh doanh vi ting Jgi thé canh tranh eding nhw tao eo hoi cho cong ty phat trién ce dich vy quan ly tao dng, ti chinh va sin xu > Rito Sue phat trgn tang tbe cia nginh may da thic day niu cdng ty, cd nh du te vio gin may din dén sy canh tranh gay git vé wii, lao dng thudmg auyén bién dng anh Inudng dn higu qua sin xuit eda ede e6ng ty CChé a phn bé quota (han ngach) Khong nh quén Ham eho Khdch hang lo ng Khi hop ding, cing ty d8 wap ni ro trong xust Khiu sang cde thi trutmg e6 han gach ‘Nguon nhan lye céng ty khéng dap img kip véi toc d6 phat trién san xuat kinh doanh rnén din dén nhimg bat cap kiting ing 6 trong 6 che thye hi ayTine nine rit cHini L chin: io 2010; DVT: eigu dng K&t qui kinbdoanh | 2008 2009 2010 oan tha thin az |355993__| 500,396 Git vin hing bin 312,986 [273,556 | 402,818 Lginhuin gop 1305 [80.437 | 97,778 ‘Chi phi ban hang 36,986 13097 | 163583, ‘Chi phiguan ly 58,091 45,812 153,680 Toi nhufn ti ehinh | 3,933 20,612 | 9,804 Loi nhudn thuan HDKD | 12,296 42,140, 37,321 gi nh Khe 9,802 206 933 Loi nhuan truée thue 22,098 42,346, 38,252 Thu thu nip 4977 7.551 5.630 Lgi nhufin sau thug 17,121 34,795 32,622 EPS 3.667 3923 3678 (euin: Khuyén nghi din te, trang 5, do Phong phan tich cing sy e6 phn chimg Khodn mién Nam thie hign) 2 2. Ting két tinh hink kin) th nim 201 iM > Ting kétkinh doanh nfm 2010, tng doanh thu dat 631 ty dng dat 138,43% ké hoach nim, Lgi nhugn trude thué vugt 25% ké hogch nim 2010 (30 ty dong), dat 37,5 ty dong. > Doanh thu bin hing va cung cp dich vu cia céng ty la 389,16 ty ding, tang 48,36% so ‘v6i cling ky nam trade. Trong d6, doanh thu quy 3 li 177,36 ty dong, chiém 45,57% tng doanh thu ca 3 quy. v 3 quy du nam 2010, gi vn hing ban eta e6ng ty la 312,66 ty dng, ting $6,67%. Loi hun gop vé bain hing va cung edp dich vy ting 22.3% dat 7647 7 ddng, > Trong kj, cée khodn mue chi phi cia cdg ty déu tng so vi 9 thing din nam tnd. Chi phi ti ehinh ting 42,8% len 7.219 ddng; Chi ph bin hing ting 1,87 4 Ibn 10,7 dng; Chi phi quin IY doan nghigp 1 45,6 ty ding, ting 11,3 4, tong duong ting 33%. Loi nud thudn tir hoat dng kink doanh giam 36,9% cbn 23,38 ty ddng. II.THUAN LOI, KHO KHAN VA TRIEN VONG KINH DOANH CUA CONG TY TRONG TUONG LAI nganh _Nhit xuong: GMC e6 hg théng nhi xugmg rng tin v6i 3 xi nghigp Kin 46 1 xi nghigp An Nhon, An Phii vi Tan M9. Chinh vi vy nén GMC rt thu li trong vige san xuét sin phim Nauyén vt ligu: Neuyén ligu sir dyng dé sin xuat eae sin phim cia GMC li vai fe lai, len sof, ngoai ra edn ee phy ligu nbu Khoa, nit, phy Kign trang tr, duye eung ing trong nude odng 30%, 70% cdn li np Khdu tr Trung Quée, Malaysia, Dai Loan, Nhgt Ban..nhung vin dam bio sy én dinh cia nginh eung ep nay nho xay dymg hg thong nha thau phy cung img t6t Vie cung ing dig ti d6 sin xu, hang dat chit hung s& gp Cong ty giao hing ding han va ss can tranh 8 gp Cong ty dinh duge nhigu dom hing, dat higu qua cao _ Trinh 49 cong nah may me: Chi dng trong thiét KE mu chido hing FOB dén «6 chite sin suit sin phim chit long cao, Timg bude ap dung céng nghg hign dai trong qui ly vi diu ur chi go a lip, thit bj chuyén ding duge sin xuit tir ede nude tgn tgp, ah Nhit, My, Hin Quée v.v.-Tir sau khi eb phn hod, cng ty iu ur tht bi chuyén ding, hign dai Khodn 17,5 ty bing nhiéu nguén vén khie nau Bp miy quan Iy: Hing nim Cong ty 16 chie io tg edng tée chuyn mn cho CBCNV vit chit thi tay nghé cho Cong nhin te tip 02 nmin, Hau hét 90% ein b6 quan Iy trong xi nghigp khéng nhimg c6 trinh 4} dai hoc va thim nién trong nghé ma con duge dao tao tai Nhat trong thi gian binh quin 3 tuli'ky theo chung teinh AOTS. 3 Quan hg Khiich ing: Doan thu cua GMC hau hit dén we xudtkhdu cée sin phkim det may sang thi traémg chinh nhu Chau Au chiém 83% kim ngach xuat khau, Hoa Ky 4%, Nhét va mot sé quée wia Khic chim 13%, Bay Id nhitng th tratmg mang lai rit nhigu khich hing tif nang cho GMC trén co si GMC di va dang e6 ning klich hing gin bé liu nlm vt ding tn ey, «dim bio nguin doanh thu én dinh hing nim cho e8ng ty. So v6i cde 46i thi conh tranb trong gan D&e may, hoa dng kinh doan cia Garmex Saigon Js e6 mgt sé li thé _ Chi phi tu ve do chit yéu 18 nhp ngudn nguyén ligu tir nude ngoaii70% nguyen ligu cia ngdnh der ‘may phii hip Khéu ). Do 46, céng ty dang tién hanh cic gidi phip tang nang lye canh tranh thing qua vigethudng xuyén cdi tién bg td quan Ij, digu hin, ning eao nang suit lo dng, ‘id gi chi phi, dng dung tht bj hign di, cong nghg cbé igo ga ip vio sin xu vv Jin xuft: Chi phi ciia Cong ty 6 mie trung binh so trong ngiinh nhung edn ea0 so véi Kha mang tw thidtk&: Hinh thie kinh dean chit yéu cin GMC fi gia edng sin phim cho céc thuong higu khée, Do d6, kha nding ty thiét ké nhiing mat hing riéng cho eéng ty chira dirge quan tm. Khsch hing chi yéu cia GMC li cic thong higu nd iéng tr th pit nu Nike, Nautica, JC Penny, Champion, Northice.. Hu hit trong nhitag dom hing khich hing eiia GMC dbs cng ef in nhing miu thiée ke vi do kha ning sing t20 eta GMC. Bigu ny edn ci hign nu cég ty mun én manh vio th traimg nb dia Chua xay dng duge throng higu rigng: Chinh vi GMC chi yéu sin xuat hing gia edng cho ‘cfc thuong higu khéc nén hign nay GMC van chua xdy dyng thuong higu sin phdm det may cho rigng minh vi chit yéu chi lam tir don dat hing cia cée cng ty nube ngodi, Mat khie hg chia cchi trong dén thi trudmg ndi dia, Vi vay vige khiing dinh throng higu fa vin dé edn qua tam eva cong ty Git tr hye 18 thu duge chur exo: GMC ofng edng bb két qu kinh doanh 6 thing di nm 2010, v6i doanh thu thudn dat 211.7 ty dng ting 31.74% so vii cing KY nm nga, uy nhién toi nbuan sau thué cia céing ty chi dat 13 1y ddng gidm 5.13% so vii 6 thing du nm 2009. Vi sc nguyn vt ligu ing khi manh, hign nay gid nguyen vBt liu nginh dt may dB ting trung binh 30% so véi cig ky nm ngodi vi cdn nhiu yéu 16 kc cing lam ting chi phi cho GMC ‘Do dé gi tr) thy té céng ty thu vé chura cao, ‘Tién vong kink doanh cia cing ty romg wong lai: = Doanh thu va iyi nhusn ea Cong ty thudng tp trung vio eae tking cao diém cubi nam. Ngoii ra, GMC fa doanh nghigp xust Khu s& duge hong loi rit kim tr ty ght USD/VND “ tang (2.1% ngiy 18/8/2010) vi vay cng ty KY vong doanh thu va foi nbudn trong mia cubi ‘nim 2010 88 ting truomg mah hon so véi nie diw nim. Doanh thu ed nim 2010 wée dat 631 ty déng vi Igi niin sau thué dg 32.6 ty déng tong img doanh thu ting 41.41% nhung Joi nhuan sau thué itm ne 6.24% so véi nim 2009, EPS nam 2010 dat 3.678 ding, Hign nay, GMC di ky két hyp dng vi cde dbitée dam bio cdg ty 66 dt dom hing d8 sin suit én dinh cho dén thing 6/2011 ‘rong im 2010, GMC dy kién 8 hoin tt thi (ye du tw xy dung dye én khu phite hyp * Trung tim ing dung cng nghé kj thuat cao Y khoa” tén manh dit 2,000 n? tai dia chi 213, Hong Bing, Q5, TP HCM, kién tic xy dumg gém 20 ting vi 2 ting him. Dy kién sé khai cng vio 4-2011 vi hodnthinh vio 3- 2013 véi ting vin diu tw fa 300 ty dng, s& dem lai 4g nhudin cho cng ty tir im 2013 wa > Tinh dén thoi diém hign tai, Cong ty da ky va trién khai mot sé hop ding dat hing «én qu IU2011. GMC cing ¢6 nhimg dom hing dt xuit vi 56 haomg lan va 6 ox xuit 36m hon nhing dom hang dir kién sé qua tai cho mia cao diém nén 42 ph kn ké hogch Xuin HE nds 2011, Ngod ra, trong nm 2010, GMC s8 hori tt thi te dr xdy dng, v2 cirkién uy 11/2011 kh cong dyn 213 Hag Bing Dikién kd hoach SXKD nam 2011 Dat tng doanh thu 650 ty dng vt lo nhuan trade thué i 40 ty dn, trong 46 hi nun sin suit chinh déng gp 32.5 ty dong PCiie gidi phép thee hign Taép tue dau tu, ting nang Iye sin nut Cty Tan My ti 9 line én 18 lino( dy kign vn dw te my méc thiét bj 50.000 USD/line = 450.000 USD). Nay dung kho NPL, thinh phim, dy ign vén diu tw xay dung 6,5 1y ding, Tip tue cai tién quan ly, phng ching rai ro, cha dng img pho din bién tinh hinh thi trudmg, khéich hing cing nhu nhing thich thie tir chinh sich hdi nhip kinh té thj tring. Tang cuéng dau tu thiét bj chuyén ding, nang cao ning suat lao dng, gidm sat chat ché chi i iu vio va tgtkigm chi phi sin xuat, ngin ngita chi phi in. Sau 4 phign gi ting ign tgp, ing eit hj trutmg ngiy 18/01/2011, ma GMC ding cia ta Iie pi 18.500 dep, giam 400 dcp (-2,12%) vit khbi lugng kim t6n chi e6 2.000 dom vi giao dich thinh cong (gun: Khuyén mgh dé ne do Phing phan tch cong ty ed phinn chiimg khiodn min Nam dhe hign) 5 fear u 4.CHIEN LUOC PHAT TRIEN. Mue tigu cia Céng ty li phat trién eée nginh nghé sin xuit kinh doanh 45 ding ky, dat gi nhusn 18 da, tang Wi te cho ce eb ding, 120 cdng an vig lam bn dinh cho ng lao «tne, déng gap cho ngain sich Nhi nage vi phat wién Cong ty.Cu thé he Phat trién cng ty thnh nh cung Ging sin phim may me xuit Khiu man, Nang cao nang Ie canh tranh dé hoi nhgp vimng chic vao khu vac. -Phén du dat mize ting traimg doanh thu binh quiin 15%indm, Cu thé dén nm 2013, dann sé cdng ty vé hing may mae s8 >600 ty/aim, Loi nhufin trade thué bin qui dat 5% doank thu sin xult, 6 te 10-15%/ntm thanh 3 don vj sin xuit vei quy mo trén 10 chuyén mayldon vi, Cy thé: ety ‘TNHH May Tin My (Ving Tau) 18-36 chuyén; XN May An Nhon (Go Vap) 14 ‘chuyén; XN May An Phi (Héc Mén) 12-15 chuyén, -Pht uy li thé eding ty nigm yét xa hi hoa vin dw 1, ning cao nding Ine sin xu cia cOng ty, ma chi riéng von ln dng phye vy hing FOB Khi dat dani thu 600 ty 130 ty dng. Ngodi ra, theo dy kia, nim 2011 phi tin hnh Khoi cong dy én 213 Hong Bang sau khi hgp dng hop tie kinh doanh véi Bgnh vign Bai hee Y Duge Tp. Ho Chi Minh chim dit vio eudi nim 2010. Bi tec h = Khai thie moi co hoi dé tao ngudn khich hing phong phi, 6n dinh, higu qua va da dang vé thi trugng efing nhur chuyén mon hod sin phim trén co sé phat huy t6i wu ngudn Ive ‘cita cong ty dé thiét Ip qui md sin xuat thich hgp, ning cao ning Ive canh tranh tren thudmg trang que «8 = Van dung chinb sich tii co cu kinh t& cia Tp HCM dé xéy dung chuong trinh chuyén di muc dich sir dung ede co st sin xuét cia cOng ty trong khu vue noi thinh nhiim ning ‘cao gif tri sir dung dit va tang tich lug dd tu D CUA CONG TY: Th trim hun bign ng mt eh bat Kha Khang, Chinh vi vy, ri vo ‘v6 tai chinh duge xép o hang diu trong “danh myc rai ro” ma doanh nghigp phai quan tim. Loai ni ro nay lun gin lién véi tinh trang lam phat cia nén kinh té. Sy mat en doi vé dong tién (chi ‘nhigu hom tha) luén tiém an nhiing ri o Kin di vi hoat dng kinh doan. Rui ro vé tai chinh thing ¢6 te ding day chuyén va eng hudng, do dé doanh nghigp phai chi dng xay dung quy trinh dinh gid va quan trj rai ro tai chinh phi hgp, dé c6 thé tyr bao vé minh trurde su bien dong cia thi truémg, ahiing ri ro v8 ti chinh thudng lién quan teye tgp dn vin d8 mua bin, diu te, 16 vay ng... Hon nit, thi rudmg khong dimg yén, nén vige quan If ru ro tai ehinh eding phai tinh hoat dya trén dy bao vé mire d6 bién dong ciia gid ca, méi trxdng kinh doanh, diéu kign chinh tr} = inh té trong nue va quée té 2. Rui ro-vé php i: trong nén kinh 8 hign dai, ton el hod duge xem li mt yeu ct thidt you di véi cde DN, cde DN khdng chi lim &n budn ban trong nude mi edn phi mo rOng thi tudng sang cic nude trong khu vue cing nu tén thé giéi. GMC cing khong pha I trvimg hop ngosi 18. Tuy nhign, iw hét ede nh inh dao doanh nghigp chia nim che hg théng phép luke eta cle ‘nude mi minh quan bg lim &n eng nhw thong If quée 6, Digu niy din dn hiv qua li “tung chan” ti cdc vind lién quan dén sé hi ti tug, nbn higu, ban quyén, sing ché, bi guys kj thugt, chuyén giao céng nghé... Day thye sy li nhing bai hoc cho céc doanh nghigp Vigt Nam hi Fim an véi nude ngoti, Ngodi ra, do wrinh dP ngoai ng eding nh mbi quan hg edn han ché, niéu doanh nghigp trong nude king di khit ning thim dinh tu cach phip nbin cling nbue tiém luc ti chinh cia di tée nue ngodi, Mat khic, cing vi tét giim chi phi nén da phn doanh nghigp Vigt Nam chua c6 thi quen sir dung dich vy tur vin phap Iy, din t6i vige bi thua thigt dit bs 3. Ril ro vé bio mBt théng tin: Thing thuimg, ede edng ey phye vy cho vige kinh doanh eta doanh nghigp bao ebm: dign thoai, email, website, b6 may nhin su...Tat ca cde eéng eu nay déu 6 I8 hing, néu doanh nghigp khéng bide céch phOng gira thi ni ro lh khong tranh khoi, DE trinh rii ro vi bj 16 bi mat kinh doanh, doanh nghigp can xay dyng chinh siich béo mit théng tin cho ting bp phn, vi Hinh dgo pha 1A ngudi du tign thi higu nguyen vie nly, dé wird quin {rit ti timg nhin vign, Tuy nhign Khang e6 sy an ton no ki uygt G6. Vi thé, ee tt ht dloanh nghigp 6 thé dim bao tinh lign te trong kinh doanh li phai ti ligu duge ee tn tit 6 thé xiy ra khi kinh doanh bj gin dogn, cing nhu dy tri bign phip xi I thing tn gita cae hg thing cia ong ty trong truing hop 66 sy c. 4. Rul ro vé ty gid hi dod: GMC la md cOng ty may gia edng theo dom gt hing ets kh hing, cde nguy@n ligu clia GMC déu duge nba khdu tir nude ngodi hiu hét chi tr bang ngoai do dé syr bin dong vé ty gi hdi dod e6 tie dng rat kim dai voi GMC. = Dinh nghta: Ri ro ty gi iri ro phat sinh do sy bién dng t gi lam anh bung dén gi tt; ky vong trong tong lai. VE co. ban ri ro ty gid phit sinh tong 3 hoat ddng cha yéu cha doanh nghigp 1a hogt dng dau tu, hoat dong xuat nhép khau va hoat dOng tin dung. Rui ro ty gid trong hoat ding xuit bp fi loai nitro ty a thrima xuyén gap phai va dng lo nga nit doi vi ede cong ty o6 host dng xuit nlp khéu man, Su thay di ty gid ngosit so ven ni & Kim thay ddi git ky vong cia céic khodn thu hoje chi ngogi t¢ trong wong lai khién cho higu qua hoat dong xudt nhiip khau bj anh hudng ding ké. Vite len xubng wong ty gié hdi doai gita hai ding ify ton fd USD vi EUR khong phi higm. Thé nhung thay déi nio cia hai dng ‘6i nhitng bign ding trong diu tu, thuong mai quoc v = ©é nbiu y kién khde nhau vé tim quan tong kin (8 cua mgt dng Euro man, Mot mat ‘ce nguyén ligu ea GMC da phn vin tgp te duge mua ban bing ddng BO la MG, vi thé ma mOt déng Euro mgnh cé tic dung kim gid git nguyén ligu. Mat khéic, gid dong Euro cao sé lim cho xuit khiu tir ving Euro tro nén dit vi vi thé mot ding Euro o6 gid cao sé fim cho tng trum kinh t8yéu di trong mt chimng me nh dink, = Deng USD ting gid cing khién vige nhip khiu- mua vio cia ede nude trén thé ii se nén dit 49 hon. Tuy nbign, vie ting gia USD la a tin vui khdng chi di vi ede nh sin suit Chu Au ma cba cho ca cic nha XK Chiu A néi chung vi GMC néi ring. = Theo éng Lé Quang Hang, Chi tich HDQT GMC cho bic, Iyi nhuin eOng ty khGng ting mgnh tuong img do Cong ty van phai nhgp khiu mOt nia nguyén ligu sin suit, Nhu viy, trong nbom cdng ty xudt kh, mite 46 huamg li et gid edn phu thug vito co elu nguyen ligu du vo nhdp kh hay mua trong nue Voi GMC, bién dong ty gia 06 thé gitip Céng ty ting Igi nhugn thém 1 - 2 ty déng tir nay dén cudi nam. Tuy nhign, khi git ban thanh phém tang thi git nap nguyén ligu cia cde DN cing ting. GMC hign nlp khiu khoang 50% nguyen vit liga Wr nue ngoa. Chi phi duge quy 401 ‘bang USD nhung doanh thu cing duge ghi nhjn bang USD, nén diéu niy khong anh hudng den Jogi nhudn chung ciia Cong ty. Hoon na, tinh én thi diém niy, GMC da ky hop dng xuis kh sang dén guy’ 1/2011, o6 i tic con ky dén hét nam 2011. Hoat d6ne tai chinh nam 2010 mang vé 16.28 ty déng doanh thu, trong kh nm 2009 con sé nay la 26.2 ty dng. Cac khoan mye chi phi trong nim haw hit dé {ng manh so véi nim trade, Do 46, Igi nhuiin thuan tie hoat dng kinh doanh dat 38,8 ty déng, iim 14,28% so wi me 45,29 1y dng nim 2009 Gt thi kj kin doanh nam 2010, cing ty thu vé 34,5 ty dng Igi nhudn sau thu, giim 8.98%, trong dong giden 34 ty ding so vi nim 2009, ‘Theo céng ty gid USD nam 2011 66 xu hung ting nb. Tuy nhign theo dy dosn ous ba nha kin 18 nditiéng My la Martin Weiss, Richard Mogey va Monty Agarwal, kin tthe gii nm 2011 cing khdng may sing sia. Kinh t& My hign 0 trong tinh tang "hin dba: vita ki nén kink cb ‘manh nhat nhung gi li "con ng" lon nhit vai 14.000 ty USD ng cbng (khoang 90% GDP). [Nhting dy bo chénh Kgch o6 thé khign cng ty gap nhidu ri ro vé ty git h6i dod va tao nn mbt hon tn thit Km, ‘CHUONG 2: MOT SO GIAI PHAP HAN CHE RUI RO VE TY GIA HOI DOAI 1. Sit dyng phuong php dy bio ty gid: 18 -Trén th ring ti chinh n6i chung vi th trudng h6i dod nding, cc chuyén gia thuong ding 2 céich phan tich sau day dé dy bao gid: phan tich ky thuat va phan tich eo ban: + Phan tich eg ban: La phyong php phan tich tap trung vio vige nghign eit ede ly do hoje nguyén nhin Kim cho ting gid Ken hoe giam xudng. Né chi ¥ dén ede Iye lugng tae dng dn cung cu ciu tién sxuit, lam phat ting tring... twang cia cée phuong phap nay la tién ‘tr sinh lai tiém an ca mot thi trudmg dé xe din thi truémg durge dn gi cao hon hode thip hom gié tri thye. phin kh abit cua phuomg phi nay la quyét dinh thing tin mio va bao abigu tén di duge tinh vio co edu gi hign hah ‘Céc ly thuyét chinh cita phan tich cor ban li: ly thuyét déng stre mua, ly thuyét ngang gid 18i xudit sn hin cin cin than tn qude tren thi trum: + Phan tich k¥ thudit: Don gin la phuong phap dy bio vao nghién ctu vé qua khit, tim 1 ‘va qui luft xc sud, N6 chit ydu Ida vo d& thi ty wis vi sd Ingmg mua bin cia qua khie dt duge tap hyp lai dé dy doan khuynh huéng trong tuong lai. Phin tich ky thujt co Jinh boat, 4 sr dyng va nhanh cbng, Nhtng nha kinh doanh ng han, rung hang va dai an duge ty do Iya chon. Céng cy nay can lam theo nguyén tac chit khong phai phy thugc vao cam tinh, dicu dé rit nguy him, Trong phan tich ky thudtc6 cée gi dinh: Thi truémg phan ting trade moi skin dfn ra, gid ed bién ddng theo mot Khuynh hudng nhit dinh, swe bién dng gid ed thudng lip li theo chu ky va c6 su lip Iai cia gi a trong qua Khit vio tuong lai. Nhur vy méi lai hinh du 6 uu nhurge dim rigng Vi Viy nha kinh doanh pha tinh hoat si dung ce eBg ey nly cng voi

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