Process of Communication Accommodation 285 without any specific intergroup significance. With sufficient numbers of a group frequently engaging in language divergences in an array of public situ- ations (such as in the resurrection of an ethnic minority language or even the widespread creation of a youth code), this can change the whole tenor of the communication and linguistic landscape through street signs, newspapers, TV channels, or on the Internet, Indeed such individual actions can mobilize social movements whereby whole languages and codes are institutionalized and/or revitalized (see Marlow and Giles 2006) ‘All in all, it appears that satisfying communication requires a delicate bal- ance between convergence ~ broadly to demonstrate willingness to commu- nicate — and divergence — broadly to incur a healthy sense of group identity. Furthermore, calibrating the amount of perceived non-, under-, and over- accommodation one receives can be an important ingredient in continuing or withdrawing from an interaction and making decisions about anticipated fature ones, CAT, therefore, appeals to and captures the evolving histories, politics, and changing priorities of the cultures in which interactions that draw on accommodative moves are embedded (see Giles et al. 2007 for a recent for- mulation of the theory’s propositional structure). Although the theory has not always been sufficiently explicit in its linguistic/discursive derail ~ it emerged after all from another discipline - its potential for helping us understand socio- linguistic phenomena, processes, and contexts has already been established and will undoubtedly be exploited further. Acknowledgement The author wishes to express sincere gratitude for the Editors’ feedback on an earlier version of this chapter. REFERENCES ‘AnYan, K, 2002, Similarity and attraction. In M, Allen, R. W. Preiss, B.M. Gayle and 'N_A. Burrell (eds.) Interpersonal Gonemunication Research: Advances through Meta- ‘analysis. Mahwah, New Jersey: Erlbaum, 145-167, Ryan, EB, H. Giles, G. Bartolucei and K, Henwood. 1986. Psycholinguistic and social psychological components of communication by and with older adults Language and Communication 6: 1~22. Gallois, C.,'T. Ogay and H. Giles. 2006. Communication accommodation theory: A look back and u look ahead, In W. Gudykunst (ed.) Theorizing about Intercultural Communication, Thousand Oaks, CA: Sage. 121-148. Giles, H. and J. L. Byrne. 1982. An intergroup model of second language acquisition, Journal of Multilingual and Multicultural Development 3: 17-40.