Good assignment.

but please , can u put harvard references in last and short references
with everyparagraphs . From where you pick material. Please. It counts in our
assignment.For example as you mentioned (Emmanuel K. Dogbevi, 2009).

All information which we have given in our assignment we have researched either from
websites or books. Please mention as much as references you can put.more than 10. our
10% marks will count on the base of harvard references. They just check references
that how much we have researched for our assignment. Please could you do this favour?
I ll be very thankful to you.

Branding Assignment

Coke cola for successful in branding, URL:

<http://www.modernghana.com/news2/200012/1/successful-branding-why-coca-cola-is-top-
brand-in-.html>

Mc Donald’s for unsuccessful in branding, URL:

<http://www.businessweek.com/1998/10/b3568001.htm>

Introduction

Branding is the addition of the factors like good, bad and off-strategy of any products. A
branding defines the best and worst of a product. It gives a clear idea about its content, brief
feelings and also images, branding is an approach to the people to hold in their minds so that
in their stay everlastingly. (Emmanuel K. Dogbevi, 2009)

Company example for good branding

Coca Cola is one among the leading brands. Because of the reinventing its brand
continuously it has been successfully running since eight year and might go further many
years. The company’s innovations, setting schedule and restlessness are for the safety
measures for the future earnings. (Emmanuel K. Dogbevi, 2009)

Company example for bad branding

Mc Donald has failed in branding. In the recent years the Mc Donald has many problems in
marketing conventional, because of its failure in inspiring the customers with new products.
McLean Deluxe and Mc Soup are two of them but it’s has tasted bitter because of the Arch
Deluxe burger flop. (David Leonhardt, 1998)

Analysis and Justification

It has marketed the burger with a tag line “Burger with Grown-up Taste” that is not for the
children. No one goes for sophistication but for convenience to McDonald which is minimum
expectation of customers. In a research it was resultant that most the people are interested
having the burger specially designed for adults but it was unfortunate that it was short
supplied to the people at the time of launching product finally. (David Leonhardt, 1998)
The innovative in advertising in brand made the coca cola company to be success in
branding. It had always known the pulse of the customers. The strength of the brand mark
was the belief of the customer on the company which made the branding success.
(Marketing91.com, 2010)

Comparison

The Mac Donald’s when launched the Arch Deluxe but has failed in marketing as unfortunate
that it was short supplied to the people at the time of launching product finally. Even thought
the Mc Donald has made the enormous scale with its brand was failed because it has not
being touch with customers and had lacked behind in the market. In a research it was
resultant that most the people are interested having the burger specially designed for adult.
The coca cola has always has been innovative in promoting a new product using its branding
popularity in the people. The company’s innovations, setting schedule and restlessness are the
security measures for the future earnings. (David Leonhardt, 1998)

Therefore any company has to be acquainted with the brand potency depends on how much
customer belief on company which is very much indispensable for the success of brand which
lead to be accomplish the success in this sophisticated marketing.

Suggestions on Company Website:

The visual branding of the world wide companies must be much innovative than any other.
The company website of McDonald is stunning but it can be made more attractive by using
the slide shows at the home page. The font size of the brand is very small increase the font
size and its tag line which everyone can connect with. Mc Donald has a cartoon “a man with
laughing face” which represents the Mc Donald which most of the customers is fond of; the
site would be eye-catching if it can include that cartoon in the website.

Reference:

1. Emmanuel K. Dogbevi (2009), “Successful branding: why coca cola is top in the
world”, [Internet] available at URL:
<http://www.modernghana.com/news2/200012/1/successful-branding-why-coca-
cola-is-top-brand-in-.html>, [Accessed on 25th June 2010].

2. David Leonhardt (1998), “Mc Donald’s: Can it regain its golden touch? ”, [Internet]
available at URL: < http://www.businessweek.com/1998/10/b3568001.htm>,
Accessed on 27th June 2010].

3. Marketing91.com (2010), “Brand Failure- McDonald’s Arch Deluxe”, [Internet]

available at URL: < http://www.marketing91.com/brand-failure-mcdonalds-arch-
deluxe/>, [Accessed on 28th June 2010].

4. Jean-Noel Kapferer (2008), “The new strategic brand management: creating and
sustaining brand equity long term”, Edition 4, published by Kogan Page Publishers,
pp.560.
 5. Scott Deming (2007), “The Brand Who Cried Wolf: Deliver on Your Company’s
Promise and Creare Customer for life”, published by John Wiley and Sons, pp.224.

6. Micael Dahlen, Fredrik Lange and Terry Smith (2010), “Marketing

Communications: A Brand Narrative Approach”, published by John Wiley and Sons,
pp.584.

7. David Leonhardt (1998), “McDONALD’S: can it regain its golden touch?”,

[Internet] available at URL: <
th
http://www.businessweek.com/1998/10/b3568001.htm>, [Accessed on 26 June
2010].

8. Bob Gutowski (2008), “Articlesbase”, [Internet] available at URL: <

http://www.articlesbase.com/human-resources-articles/brand-cost-versus-brand-
impactthe-million-dollar-question-320890.html>, [Accessed on 27th June 2010].

9. Bizhelp24 (2009), “What is Branding?” [Internet] available at URL: <

http://www.bizhelp24.com/marketing/what-is-branding.html>, [Accessed on 22nd
June 2010].

10. Laura Lake (2009), “About.com”, [Internet] available at URL: <

http://marketing.about.com/cs/brandmktg/a/whatisbranding.htm>, [Accessed on 24th
June 2010].

11. Bogdan Percanschi (2010), “Whatis.com”, [Internet] available at URL: <

http://whatis.techtarget.com/definition/0,,sid9_gci211703,00.html>, [Accessed on
26th June 2010].

12. Geoffrey Randall (2000), “Branding: a practical guide to planning your strategy”,
Edition 2, published by Kogan Pages Publishers, pp.184.

Can you please follow question needs. As in brief part we have done
accurately. But according to question needs.
1.please give briefly introduction about both company. Focus on
question.We have not compared and contrasted the both company’s
approaches to branding. Its reflected only in two three lines. Please
make separate headings for question first. No need to tell about deep
history of both brand.
2. There is no justification part in our assignment please follow
question second. In whole assignment we are just talking about mc d
and coca cola brand’s . what things happened bad and good with both
brand. Please justify those things which are in question’s demand
please.
3.In third question . tutor asking about suggestion of improving visual
branding on one of the company website. He is talking about
company website . please make about different heading of suggestion
about giving question.
Please follow marking style of tutor. This is assignment of master
degree. Tutor demand whole things in 500 to 550 words without
references and please references should be in Harvard references
style. Please.

.Branding Assignment

Additional notes:
Complete the assignment in 500 words maximum . this is an individual piece of
work.

Brief:
Identify two industrial companies that operate internationally. Please state the
name of the company and the URL of their website at the beginning of your
assignment.

One company should exemplify good practice in branding, the second company
should exemplify bad practice in branding.

Answer the following questions:

1. Compare and contrast the two company’s approaches to branding

2. Justify your reasoning behind why you think your chosen companies
exemplify good or bad practice.

3. Suggest how you could improve the visual branding on one of the
company websites.

NOTE – Where required ,please use images from websites, literature etc.
To support your views.

Assessment ( 100%)

- Choice of company reflects international brand – 5%

- Analysis and justification of good/bad practice is appropriate and

supported with reference to theory- 60%

- Suggestions for improvements - 25%

- References use Harvard system – 10%