BIBILIOGRAPHY

Bibliography

1. Stanton J.willain : Introduction of Marketing

2. Philip Kotler and Arm Strong : Principle of Marketing
3. G.C. Berry : Marketing Research
4. Philip Kotler : Marketing Management,
Analysis Planning and Control
5. Gingler : Advertisement

www.PepsiCo.com

www.Pepsi.co.in
ANNEXURES
 QUESTIONNAIRE

DISTRIBUTION CHANNEL AND MARKET SHARE OF PEPSICO AT HAJIPUR,

BIHAR

Dear Sir/Madam,

I Akash Kumar, student of IMBA, Semester-IV, Centre for Business Administration, Central

University of Jharkhand have to undergo a project as a part of our course curriculum. We hereby request

You to kindly spare out your valuable time in filling this questionnaire.

Declaration:

The data & information collected through this questionnaire will be strictly restricted to academic

purpose only.

GENERAL INF0RMATION ABOUT RESPONDENT:

Outlets Name:

Outlets Address:

Contact no:

With respect to given questions please kindly tick on the most appropriate answer:

QUESTIONS
Q1. Which brand of soft drink do you sell?

a) Pepsi ( ) b) Coca-cola ( ) c) Both ( )

Q.2 which quantity of soft drinks you have?

a) 200ml ( ) b) 300ml ( ) c) 600ml ( ) d) 1lit ( ) e) 1.25lit ( ) f) 2lit ( ) g)2.25lit ( )

Q3. Do you get timely supply of PepsiCo products with proper scheme?

a) Yes ( ) b) No ( )

Q4. Are your customes satisfied with Pepsi products?

a) Yes ( ) b) No ( )

Q5. What are the problem you face in selling Pepsi soft drinks?

a) Improper supply ( ) b)Supplier behavior ( ) c) quality ( ) d) Others ( )

Q6. What type of brand products customers usually ask for?

a) PepsiCo ( ) b) Coca-cola ( ) c) others ( )

Q7. What type of support do you want from PepsiCo?

b) Technical support ( ) b) Financial support( ) c) Others ( )

Q8. Which brand product is better in quality?

a) PepsiCo ( ) b) Coca-cola ( )

Q9 Is there increase in sales due to display of the racks?

a) a) Yes ( ) b) No ( )

Q10. Which product is getting customer support?

a) PepsiCo ( ) b) Coca-cola ( )