STRENGTHS

European market close to the factory.

Superior technology.
Considerable presence in the market.
Efficient distribution channel.
Italian heritage in automobile industry.
Vision for expansion.
Smart cities in Europe that embrace electric and driverless cars.

WEAKNESSES
Low number of options available in driverless models.
Absence of charging stations outside the city limits.
Diversity of languages in the European markets

OPPORTUNITIES
Increased awareness about clean energy and smart cars.
Assistance from government.
Better amenities supporting driverless cars.
Rapid improvement in technology associated with electric cars
and navigation.
Awareness about environmental issues.
Knowledge sharing and growth in the field by different
institutions.

THREATS
Competitors
Lack of popularity for driverless cars among the younger
population.
Knowledge and information theft from collaborations.
Improved public transport services.
Popularity of biking to work culture.