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Five Key Questions of Media Literacy
Five Key Questions of Media Literacy
&IVE +EY 1UESTIONS OF -EDIA ,ITERACY
^x
iivi`>i>V
7HO CREATED THIS MESSAGE
7HAT CREATIVE TECHNIQUES ARE USED TO
ATTRACT MY ATTENTION
(OW MIGHT DIFFERENT PEOPLE UNDERSTAND
THIS MESSAGE DIFFERENTLY THAN ME
7HAT VALUES LIFESTYLES AND POINTS OF
VIEW ARE REPRESENTED IN OR OMITTED
FROM THIS MESSAGE
7HY IS THIS MESSAGE BEING SENT
&IVE #ORE #ONCEPTS
!LL MEDIA MESSAGES ARE @CONSTRUCTED
-EDIA MESSAGES ARE CONSTRUCTED USING
A CREATIVE LANGUAGE WITH ITS OWN RULES
$IFFERENT PEOPLE EXPERIENCE THE SAME
MEDIA MESSAGE DIFFERENTLY
-EDIA HAVE EMBEDDED VALUES AND
POINTS OF VIEW
-OST MEDIA MESSAGES ARE ORGANIZED
TO GAIN PROl T ANDOR POWER