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&IVE+EY1UESTIONSOF-EDIA,ITERACY
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 7HOCREATEDTHISMESSAGE
 7HATCREATIVETECHNIQUESAREUSEDTO
ATTRACTMYATTENTION
 (OWMIGHTDIFFERENTPEOPLEUNDERSTAND
THISMESSAGEDIFFERENTLYTHANME
 7HATVALUES LIFESTYLESANDPOINTSOF
VIEWAREREPRESENTEDIN OROMITTED
FROM THISMESSAGE
 7HYISTHISMESSAGEBEINGSENT

&IVE#ORE#ONCEPTS

 !LLMEDIAMESSAGESARE@CONSTRUCTED
 -EDIAMESSAGESARECONSTRUCTEDUSING
ACREATIVELANGUAGEWITHITSOWNRULES
 $IFFERENTPEOPLEEXPERIENCETHESAME
MEDIAMESSAGEDIFFERENTLY
 -EDIAHAVEEMBEDDEDVALUESAND
POINTSOFVIEW
 -OSTMEDIAMESSAGESAREORGANIZED
TOGAINPROlTANDORPOWER

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