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    founder equity splits

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
    Flag for inappropriate content
    64 views34 pages

    Fouder Equity Splits

    Uploaded by

    Francisco Gutierrez Fitz
    founder equity splits

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
    Flag for inappropriate content
    of 34
    g gE i Founder] =} Founder 3 2 = e = 3 . = : Equity Splits} 35: Equity Splits 3 3 & + Divide founder equity 2 + Divide founder equity 2 objectively 2 objectively E+ construct founder vesting 2 + Constrct founder vesting z schedules z schedules 3 3 * Address common equity questions and issues + Address common equity questions and issues Founder's Pocket Guide Founder’s Pocket Guide i =T.O8 Founder's Pocket Guide: Founder Equity Splits 1x1MEDIA ‘Simple ue ares, none as. creas been an west i ace again in i oo awe Saha ad pater ant cp espns er omens Gs ‘pale ae frat hs ook aes war, epee Impl, wt esti ts cates ‘Tau: Soe ote prone ts tin ok ‘ican ny aliaton cio er conan ith or pomershp e206 by 1 Mati, LLC leg atmasiacom wb: ose com Alleged No ft ath putin my be ordi ted tie g > nase eneeeneeeeerennenteitenes inact ose tani in any frm orby any mains deen, ‘chanel phoocspiag ern, oes, wot pr wits praison ome i. What the Founder's Pocket Guide Series Delivers ‘Wedevsoged he Founse’s Poster Gide sis proie qui saves 9 conten ors coool by exteprerun Cons he flowing dems anders ce tsar othsow what sap ely tt ey dx" unde he es, ea vente est eon Whee oa” My ounces se shall apne tock oar egy ownership ow ao wo gto My ounces nse durin ow a divide the ower ‘atin utbow cane beeen we pg “tye nt converte bis good ning sence fr cry stage stars Wt cori decd ow apa pesos With ‘ig pe” “he Founders Poke Gide wes sates cc of epic ina con cat terse om Lek ose care es Na: one PskesGube: Srp Vtuson Foner Pott Gute: Cn Tas under Pskes Gu: Comrie Det Eanes Pskr Gu: Temes Sts nd fod Shs Samp Cash Coune: Ane Fun ‘Sup Ch Coun Fens & ani Fusing youve ide a Founder Pachter pi hat wud lp Stroma plone visa ined om renal at ‘nts mediptgcon Disclaimers “Thocott in his ie tinted es ep, acl ox vo ad cnn beset upon fre pups without Be sencs aiid pees Wat ‘hat dslinr tad be's ou poston ow Bo Se eine Gro cnprens al heures ale th making bet ‘ios ty oa sk or nove ae wi est pra sks ‘tttrodape, Ta poe incur consang myer CPAs el Cer ‘otsuomls nh dp ona koe Wire ae, (ra eaprens tlaceastang dot yon ie wih ‘desde hat he whoa cee et nova a seein tring gen podacn he word Aloe a a, ie plan or Sap) ay sue nar ws afl ea lar ewer o CPA nbd llofie teeta ne dng el cre te tape |. Edseate yorsetfon whats eed. Lets hut sac ety srt and ‘sts, eal apeenets Foca acs decomp fron st ese en 2.Get your anyer involved. Ons ou toy ues e mvig pars ‘xponconed myer or othr profssceal eas you an Tse he gs 7TQ2eR wie ee omen mys gai in th In This Pocket Guide uty omnes afc hcl and ses of welingo sta. oun ‘ype soe a pret el ft fe opposes to weak one rap eer Inesetage et sci, ous an elt omeesp eau ws Ths ide provides facwork an pos op nw sta odes mavie tee spt dson process and ame ata desi at Re fade Th tong en fund rin this Funder Poke Cai iio be iy ali cen: Desiing Who the Founders Realy Ae Th Take Th ose Tet etn ‘ip yout bone ot weak pens ae inte sap. Dove ‘Sele ey gut fr unr st rae sene ne ly oo score employes Four sat shad st ete igh asin ‘Sem ta ode rly aie neal ep cig pea won ayour rw vee Reviewing Equi Spit Methods. ste "uty Split Mattson het ‘ples see cst mii eget sis and then woven ‘Sphinn x Equy Spt Serr thodoog to hepealn uno ety ‘strane Using Vesting Sebedles To Keep Founders Aligned The soon aed "vesting Earng You Pee ofr expats ny essing sg ‘Sais foreach fue eral The econ pen common ed onda “es schefes at evs hw os leone bed sng ale he pr ‘he oder do Answering Common Eat Spi Questions Yor jou fvicwing he st =TQ208 preceding ety ang pe unt codes wie “Canon uty Slt Quai ssion. Th prot ook pe sls tay ‘sion gusto teams ip in coast ovnesin eno Foun tg: 1+ fone oanderSemore experienced doe tht warrant more guy? + what ifafounderisableto ring more money tothe start? Should she et more uty? + Does th founder withthe core ide for the tarp get more equity? Documenting Your Equity Split Deion To map isons Pocket, (Gide hein Wau Ey Azo In Weng” vio provider se ‘ale how dosent eur ey pt dese with youre funien What This Guide Does Not Cover ott is ie des ot it how ose out to ate employees | thing ty to py serves provide, irs development compan of biter couratrs,Ts use oss sly an hbo pres fai ay ovoconppittwen the onde oa sar ems Pinger Poder rhe contra with guy extely ota, wih sof ‘ning stv, ond tro mae fo can bd en ne, Toner: Ifynwant dot wort wih vey expencd sap enero ble ys devise eck pon pana spp ts of eg Pro Tips Tourer ep ude you trough the ing and out of dena Se Fee rere Sen ee ‘cundareqty ennai, you" ns vat Pro Tps at ‘rode dowpo ih, nope, arson! ‘rponaons trasghut a gue Download the Sample Equity Split Workbook File ‘yao n dr le Wile vonon of ne eyo ‘Swern anew net oasones een oye Cortana The fe acre ong cong 2. The Egy Spt Sows ompsl or wo tbs 2 Rae Yous ety Sat oes capa tet ent eS as The Equity Split Workbook File Founder Equity Splits ‘sabisng te qu Sp between me ound a ope 1 ge ‘om pia et he pe, Cansei wat rg te tbssieg rans pial cls nd ering ids wave at sot Utcrryone ues nd ims pee ego ptl grees own rnd Let see soe bse wes a ocep befor st ot Founder Equity 1017 Shing orsarapin sean bees Forno oy coor by lite highest mous of ik nd ing ts sain lng pa Ding he cay owes betnen mip andes hes Sep insti ‘ese spot set losin. The ely statics bow sch oe ‘ews rh conmstst an poet evi he Sap uc55 Founders we for eat aa paycheck Not erp ae orcs pa eeepc le foams payee arg ty ie ere Ines the ‘Dunder cowpea ou athe om of awang «peal vb ve ‘Hae, wc te rap curs malig cso pais ass vest ap ‘ie ous wl bea pay ates alas. And eps soe ‘esurap vemos albert ues ‘Sos ol he sarap oi opt reaing agape The me oy allng Company Vale wih View on Fut For ct comer ‘Sep esr ge nd el now Heparin eal ‘Sup Stanpo um funded yc under Bob ano ane So ncn al terme on i ning! {Pesan si ar aan epcary hsBo pee 2550 salen Smilin il tbe sme empleo 4 ion (2 $20 lie, nd ‘ems gS6 mon 304 50 mi). Boban ave an wong ese yes alte eam hee tives uhen much ofa poyeeck. Boba il desde pt hea 500 when hy ste Sap, nda ey cn ope ones ore on sesofion pad ed wo Thy also hve pen Wp sn ea esp o Inver andenptoyes ane Founder ie ap equity to ise inding and arated employee “Ely empiycs ote spare oa neta ine ra eat ofeqaty owes ‘te snp. Apr of ie compen pla cy sap capes on eve TOOR a + Salt Founder's Pechet Guide: Founder Equty Ope - Siopran FR. Pe sol anouseequy in he fart of sek options The stoek options ene tore vale as te Saetip poe Ihe stp ps eg he caoyes 2 ‘he inte cede ne sup dass se ou ding ines inca nls oe VCs, thse nests ce et i ne gt at oe ea out Inesrs ale Seah i xg or owns te vente th hope o act igen ens owe tered AS ote eves by inte Sar aIs five up apoio firey ohne, Founder dan eae oe ‘tig ec ard hp vee ‘Toe gg hw bows an xp prorsion fing unde own erste td tenga sary mars tee ste uy seston Wale De ou onacip ponte Seti ed te ‘nding ever he ore vlan sarap ines twos ee fouge orion waco snore Valuation an founder aty “ei @ sso 700 aso @ee Founder ei omens, ‘The value ote statup grows whe the esac othe staplers. AS sep mls pops. lass spre, cto and semis ‘soprano te kena! wie tp sie ‘Stun sucseednp Tok reson ar a he starts aah ‘Buna egy fragt value habe owing. ‘wes inca oot uty naming es move cea ave okt some more enor making ey pt dexsons| Three Rules for Founder Equity Decisions Speen my fang sey is Stoning en gta ceayec ieee ies Beat Yess Rule 1: Falmess above All Else ‘Waraitcones ot onacsp a you sap, yousbays wat te eal a ‘eeauly setae ote saris foal bus Nagy leaps os ‘le suig aa cory. Wien gs et tar ou on wag ety af unnnes ago tect ues ‘Equa Fale Equa ones te ans equa ats ye ‘etna yu pt ets coves egal t Wabe he ma rea ‘pisses you want obese you hive een tough shot cg en Spal Yon roa daw al toe as Unc may seo ie Ara msn ie irene rent ca ‘Srey cn mam rine eechomejer ine leew ae TOO8R e a eotte sarap. Rule 2: Everybody Vests reste ponds ssc dona ee ck aes {ower fw en Sa aeons, ‘Wi wena vest Stes, outers don't ow tc shares era kegs happenin puss, odo cas pe compl esc ‘sing oes many poten oben. Fer example, vestiges nse hata sue ea ave sap eo fe ae nels as all own 8 The sein es Vesting Fang Your tare funder esi in etl Rule 3: Set It and Forget It Inthe wrt come to an ase at tn wring, gt on wit bulking err, Alle you met te stad everby fest pl disor [nian yu xo te appointing seb for ec end {ine torove coo shar fas fn) wer of ulin our peda nom ‘Ser er emuen, You donne the gus a na show mck he Youdon't waar hae costly recat who's ting mow ess othe compu Ws so ned ped somes donee ‘est inet mesos ropes bu You shou hot cansat ee) Wh eowmen tale fh camper ‘wih hss mind es eto Some betes hat al te swule ee ey tpi When You Need To Decide =TQAOR sad ees sam anders sed aes he bey as peda of sence arcane ely wan acta pas. Wh iin id an) fountsar teed pt oats bss howler ul nes ‘Wenig soe agreements tldesing stand tier meaning eli soem ike aspen fs net Donat mae he ga ‘wach csen Eten ih an raprrthodnogis ays di io moths, ‘Sitar you ow «yrs sod: Dele, les etbeck "dig ou ead mae. ‘Win tat ding on, eae uf eens or miosis tht i te teato ve tc eat spt ecg nod make al ownership ists. Sond be mecing tod maketh eens + After you've agroud on who the founders really are. Form steps thisisno-raloer:itobvlos whe the founders xe. Two oF thre end, dasa, co-workers ve desided torake sof ‘her startup idea and ben takingsepstobring thei vision othe ‘ord. or others, naming the founders is ot so cn. To hop clear up ‘ny founder mbit soto scion The Founder eet eters this de + When ading anew co-founder, yoo ending ani person vt founer status to your sartyp team, yourmst est the enty warship dsusion. The existing founders ned to dace how muck oftheir equity they wil gveup tothe new co-founder. The ent slit oethods reviewed ater i this gude afer structure to el take hase econ. + When formalising your incorporation details with your 2 eee Canes Relat TQAOR ‘oor ots cah eompensaton ives employees an added incentive to ‘ork hard and stay with the company Stock opens area fem of quly ownership inthe company and founders ve up ome thee uly terete the stak option poo It alow hai gauaredeiing ‘the sn fa tock option pool, then you mat ako dese Row muh startup lawyer Wi his ep, ou abou eed odie who ‘owas how much ofthe company. The Arles onsorporaen, ‘Operating Aazenent lor LU) othe Corpaat Byles (or a ‘Cory apd vasiousShardoder Ageements al playa par lcumenting wh the avner of th corpora nity ree well at ‘other ground rule for tho governance ofthe corporation, cha uty the founders own beforehand ‘ming the boned of det and ating corporate meeting «+ Before as outside investor enters the picture, Eat sage fe levator are ually Senda and family nvstor, uch as parent or sibling or ossiy an experenedsartup investor such as an angel ‘Ownership Verses Corl lnvstro angel investor group Before youcan ddd bow much uty to trade forthe nvstr'scash, yon ned an agreement on aw much each founder owas Ath nd ofthe lnveetnent proces eth founder wil ge up some pereaage of hor her eu tothe + Before you aut your day ob Ifyou area the stage when youre og to quit your day ob to edna four ime to tesa is Many founders woryaboueing ong cata in hae Comgany fa tne ound ealacve gunareip ake nthe ‘cmpany caps blow 8 (due gheg up oxy Investors an ches, toy oar they wl ose cone fhe exmeany. Te remedy hia conor, sme feundara choose to stuctre {he caman sce fhe company ro wo castee—cisss A ‘Safes ta ave supe” eta power (101) forthe oun, Spa Cio share wth normal (1) ving owe fo ‘bo ime to Fite your ely split agrement with ou founders «+ Refore you hire employees Ifyou ar at the stage of iiag your ‘Sentemployees, then ale tine ocean up youre ouscoepng and die ow the equity ofthe company is dividod song the funders In many sate the founders choose terete stock incentive pn tor now emplayes Using stk options toad npjece and abe coon slack keh Wi 1.1 ‘ear ore, he euncers can cut vole oer sakaholrs ‘ven ne founders ewnarshippercntage ess han 81%, Ifyou min your startup ecutes speci Clas Aor eunders ares bo sur fo werk win Yur stati awye 1 Bion eo bos an cons a wo-ies carmen seek ep, an eis fb assnsatd eye agreements tics — The Process For Deciding Equity Splits “The ea fr oon of i ule cul ou ave ra bt ety sister your sarup. era be gli he recs. 1. Tae The Founder Tes. ee youcn cece ne guy owner staf "Ses t edoopn sts eo mk sre eveyeeysted Be ty sl dacs ally ude Tes ered ap nas as ‘Sven pclens acid wih arp aay. Te etn alld The Founder 2-Decieon the Equity Split Wilh mune of reed ci youn tated" Spt Mea, be seta oe he i Fy ‘pio ties tit 2. Cre Founder Vein Schedles. Once you've ace msi pt Specmen wih youre unde ine lw th cod ey pra Everybody vest (See ix econ "Vesig: ang Your Pleo bx Pi") Cesta vse Seo each our pu a secte al sles mary como str probicms ning of ines mak over ough hx nnaig oy nate, cr asounng fr nor de eae fhestrup forme. 4- Answer Any Lingring Questions 00 ms tae gusto such seri tne cy arc mcs Conny ot Putt Writing. Fly, with bec pt vide and vesing codes ‘ect teats sto decuet your choses Te aa eon oi i. “Ratag Your Easy Agee a Wang eins he pos fr doceig =7TQ@8 Percentages Fist {en woring trouah he ealyescussons win your oo prcanages ee Geb go 0%, Save pts 5, ard 20 Dortorry toute number sek shares esc eu it fe Te deta fsck shares wil carlo when wk Sits your start enero tealize your corso op The Founder Test ‘Be st aes now op eau surat iste eee te ‘Nano bother ai your sup vente might se ke a easy ‘Faro oa ie) covers of curs wh de och sat ‘igh cats iha ey we al i ado, Te meso eres {ou fe hy hve els expe accompli es nett tne sow pod orsavcewou wel defied cone end sl aa They Dine rid contzaton af tus cst a tne ls the J. ‘tela uss tbemts ori conta do ome fe mk whew eee Ia Lets look tan xanple wir five people enema cel Stuy ‘Ween (Srp Wekons isa pop crt nly Tecan) Thy ont ‘Se wecen ulings ph sound ew une ee wo he Pc — pe exptton. Tey esivd suc od oduct they hve ied nach ‘aseptic he word end bales comput cand he aw ora Tice qnsins uel come | te everybody fom the ve person pitch eam ally founder? 2. Should ech parcipant be ete founder sams ithe wai? 3. low mach ety shuld ac player ge? Same fundraise ais abut bli dd tine spdmony tarp Many promenade ey jt lo tae (Spent enn yeh or any oer inl i oon Whe ite ‘Semicon vs pee ayy ay cn ae be ‘The Founder Tet ep by I Ma Dep you ean seve cr at sae upthe funded be commtnee eves edo binge at | Ie In betes efontones orb cael ta menonce bef ing The Founder Tes everbody abel woud be easel deserving mnt Sis. But ta miprntales bee ese. Topstar tt ak ate ra efi te yp ap un ‘Businoss Team or Entourage? ta rary commen for che of te rents to end up ting ‘Soo lorup dese on ple. sir ream about wha Trig be ae valuable gel feedback on yo ees, TOAeOR ‘une tine to move bayord he doa age ad chose wro Isreal on he founding oa, ek oust fis stone ‘verybnay so wllng and capati ta dha heavy Ing ‘egured gelthe satu of be gourd? Nou must be ‘anden that cnet te funding ta jt ing ‘Slowed te "come ang torte ie ance they are end ‘Sa were tar fom ha tart Ding he egy cf your arup company ee sous mat, ret roo vow bone 2 ord ely rember or er concton jus bacause thay are para your ere Key Elements of The Founder Test Wht aces mak ova fund? To tt or oat sis, youned measure ete oars sve years nn th a er Yes rN, Sorts Maye, The Foner Tet cote he flawing Lye + Agreement Do the othe founder tak you sre founder? + Relationship ~ Do yea havea preexisting relationship witht east wf the othe founders? + Part-Time/Pall-Time ~ you canon werk onthe tarp pet ‘ime, dayouhaves plano jen fl-sime on? + Sacrifice — Are you prepare forops cherlif epportustisin favor ofthe oa ofthe startup? + Personal Runway Do youexpeet or oe oe pad bythe stactup ‘tom thebeglaing? + Shlle/Experience Fit - Doth sil nd experience of ach founder ‘withthe neds ofthe trap? Techni, Busines, Fiance, & ene Industry Markt opment often ‘Agreement ‘othe abe Bus gee ta YOU enon ander ees douk wher on: ote portal ong ear realy oun, ‘se ti sr oh cores rs etl at or ener ees ary Tak pola ey ob sete aye res lw Up a ‘eet un momar, loon and ioveers ae depen onthe aap. Relationship Do ound yourebfuades ate pv ae Are youcnsces, ‘Puna clasts rags he ares) ane ones s| ‘cero sar ste. Compt su Yr aby ons Serie rene mera pie rhe cng ps oe ee ver beer ya nd your co unde) ve wah ther ject gh ‘tough nw ting othe wes youve ay fovea) ke ger cme ung sp eae youd tte any eis eons wth your co-Bundes (yu as ov insease porta ror une econ Allegro iy eo someee yo ot know vy wel ars popstion. That sd» [Nevis eos nmot aways ake bea cia Fl hee tr ‘he Fouact Tes aig, cose sig penton pend fora eutcsgt1 ‘no each obs befor doing net Part-Time Full-time jena ato wek eth muir atin hes youre ushelt econyou on ene pin ar ‘Sete ion "Te Pa Tine Fou fr mre ets pr ine line ston ps. Sacrifice Founders wiling an able pep whe coporuntie nor of werk a ‘esac Tay ae motted by hing gol fling th vena gro otrdsnctone er opprumie ht old ne ep ong =o Ao funen pie i ie corms so thy an sn nigh re | tor ovate sarups ol Foss tay oops longeea ee sae, ‘Fuundes alge we er sues te bases eros, ‘stoner estan, saps, Ge een a he spt Weiner oe a esi et away eee ue mt be ‘sing fl te on tls ey am sos uns ie {ie panton sworn he pullin, leone mae eos ‘tne ys nd wasn he arp ep ine De are taan Be {Sut The Paine Fader oo al set ey opt uso a Sats noting o> unde wong Dale ae pre Personal Runway De yuenpe ose epi he star oe bien? Ox ce rma your conet espe wito lie peek om e arp forma feos or evens ev jes Even the tate eon saps ke 1 18 feos och sue event, blot ae sd gate ash | 7TO2O8R ® EE ay unde modes sa, you mea toe pid byte sp fm te ening you eo ing he sa ‘ik ourco underage ales ea yy snl ar ne Skills and Experience Fit leone hon wel ase il sf rs nb our a. The Slbaad capri ore sneer gto ie + Does each person on the prospect tum havea clear ole ply in the startup? “+ av tberesgaieanredundancleinthe ean? 1 Ac there dend weight oundes rach ar anid gu" wi ceaprise? + Av there sigan ups in our team, uch as missing tecel dene? “The Unblacel Founding Tem Conder anew stung am wong bl Safar aa Srvc (Ss) ‘+ Founder Jil Jilhaseigsitiant ehnicaleapeience She has sworhod at severe companies a sftwaredevopment les. Shu has th sig and coded new commercial product and managed =TQ208 technical ems tobud othe sftare product, + Founder Bob. Bob as business development experience workngin both trap nd lnger corporations He has lin Banc, fundraising and customer development + Founder Steve. See has be end with Bob formany yas Stv'score alla in project management and ome recance wk In graphie desig. Hes outgoing, end, and rete The ea or ‘herterap ame from Steves ict project management experience working inthe financial serves industry, nest ronscacet /\ "appt ec nt or “hos ‘lang | / aca \ ae, Prone VE ‘As youcan sy, whe Fun tv as soe projet nasa il, ees thrash ec hls, cei ery aed sa ea Wileyoucoid chee aes mac erat of qu Steve ‘a angen tour nen) se eaten ters lath cas tis quite posi tt Steve does ao hatte ils cde to wart ‘andre Ye det omveaton die apt ound ne sr scam bt i'smch beetle te et nos uly ate co he The Balanced Founding Tea TOOR ‘const oh phan oni a oer louis ae, twnglece For Sve wi mut mee expensed Fut oe Uae Seve nied hilo Foro ssp domi expt vig ‘omod fr Yes ne ei dog ny (he teh! et het Sia pros, Ts omnis experts eat te es apps cea somes aswel sess parsnip wih ea yest ote sist rte outing es ‘ne satanced founding eam =) Sandie Tweresdng Dperetone “thn Sirsirenon{ | “Satoots — Te eons rete ber ely Parer \ Ser / — aie we startup weal he dos an move aod Wig ons hat ou) don Wil ea aoe Take The Founder Test & Se Seen "Wines cei oder seen ming i tne orl onde take ees Tse ses uti ae pocs 1. Each pototal founder horssthies on tho fst. For ch fuse, tke copy eh est The Fund Ts te Eq Spt Woetook thes and ser hi ore Ys, Noe Nye (To he Soe se, ‘Ske ce clct te dopo it eo tat pps en cls ter ec, tak orbnk options) 2 Move Maybe toms to Yes oF No. Ons cach ude ssa ssl, "hea shoal con ger au asesnd okt eMac aes at ‘Set outa sencar ay aes el sensor moves Maye sumo fhe er calurm Or er nlng sone nh your coeur ou igh oie moves Maybe rhe Nocona. 13. Review and isco No sewer. All Noises snl e Gace wth Sifender pee Fer xaple oun Bob anwar No‘ he gui svete coien prop be nota pod fr te satap a 4. Have the har lscussion. rissa chs ote ow sero ‘beta under ta opt ution Th ote babe ound ig ‘bl ply sea oe inthe sr ate er tine Forex soa payer kein poeta od fo gale con ot pron ca. [ome peter wa ety enplyee ut Se pions rap) nce he ‘amp as ako py emesis ‘The talloning aoe shows an example ones The Funder Testi. ined ibe Be aut Spt wooo Hehe hans SATIN) =7TQ0Rn Fouts tt pas The Four Tet a lutea at veo Be oy Sputascslon serge fe owe pe ‘Wimat nena odes mes dae how wp he eaty nestip ares Equity Split Methods Sif, wet csalisted when ound cio ety Sp, al vied Sone thiakieg and who sly conse oud o he sar. aap loving ton ve moa a ey rece In Defense of Equal Equity Splits Tsrecin comin hea i ne vance icp Lets ‘tery aden om sae ny The Myth that Equal Is Bad any arp advisers ge ew arp funds, "Do split your equate et e oe en er gee he ‘They tse hho on he it tht oder sil se ae anest ever eu, ‘hoetre yo shalt pl cq eal. Why tus in Sasa? Soul fonder wth mors and expo shape thee? sity ely very significant dines il ete will move he cent sedle Ino cre esl na an experence cosa wl be et, Soong doy itn comin dior Senge ‘A wusworty. tow conic resting amon Founder i ore import ‘tan "sper optimize inl ownership ctr Inter wd i OK tsi your euty eu. fit it startup founds ‘hoe tr opto anton teonae reuyr bt di benee iat ‘ny oes Sethe sesion “The Equity pt Scrat leumabosts fame tat Sco igcant ieee lan exper rng a oupea ‘jee meget pe ‘oud sti gue ou how se by to, tan, our gts ‘aegypti what webope admis exon i feria, then sbeeto coming yout sarpowaestip ste eu par each Thue Icon "The Eqty Spt Somer secon ees ever ‘emiig why you mig ised fk shot ae pis, eg ome moe aury an ote Factors Supporting an Equal Equity Split oes ou em mech cir fr splting egy ually woe he founds? ‘yeusnd you osiundscan nines yew eli tary an sal Seuol en actor All founders are inerpercne, louse ete 0 pevious srpenenece, cathe equ evel isan seco sion, Ioeapononed ending ems cn be very ces ach onde bso is td ctalenss his rho aa of expertise, bss, ds soo, ‘Goal sks thet nt haan haste act's rod oe ‘ees ts verbo ne se eee te serps he Tine ite ston lowe rey cee oer ve he -acior 2 No spe founder hey deat increase the canes of | ‘ocraot he a vewure mor atte founder Se er, ‘is aetna unas ire ane eee eagesnce abo one ‘hudgens asp sls wed execs dat wil seo warp beng npg css hen mal eu se god oat. 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Sees rere Dig tothe aa of ccna tun nd ou wld tne and Petals pocns Wht yor ompany sling our ods or sve [Sacto nd ety nein our cline ngcament ow orsling oer 68 He hys ht seks ary roo a your marketers About yur pod + Developing the sles proces lcuding providing ler vew ofthe salesere + Delian managing the sls pipeline =7T208 + uding a aler tn andcompenton irate + Buding cham! pare eationsips + Haablching ary adopter agreement wh sabe estore ening and nurturing eusome champions that ell ge ‘artic and veommen dations + Analg the sale landseape-end customer, tech buyers, economic byes, and soon + enti and understanding competitors ining songs, weakness and ey leadership 4 merken xpertse “Mure en be uma eosin tssg hv or comry an prods and conveying i ou al cite mane Sketoes Foon nh peg sl knw bw edt aston tome utp sod, ed coe sarees, cay, nina artonby apogee camer wh ip depron ‘Néitonl sblsnthe macng eager nce + Developing and tasting aceting campaigns + Ding repestabe mashing proce with nace mete + Maximizing soil medi marketing opportunites + Developing and managing marketing calendar + Busing maton olor theses tem + Creating and malnaining word as PR presence 9 Fndraig Bxperse Faun wi finding xperiae ow bow ise oy oan he care ‘poh Ty abut ange and VC eso an anh Beam ey e Se RRO Rare tE- eit ‘desing pce wrk you we bing igh roth carpal gee ‘Spectro rach ky sean, unr wo bar cn aed cy fnting ate, Adon endrasng expt cas “osc “+ Wat sage your startup must be ato tract equ nvestre + Sate ad adr seers relations elated to early-stage investing + ovestr courting ching and due digence ‘Bul delstuctures~salght quly converte dt ely odd + Captabe development and managemest ‘+ Funding roadmap developmen wih fndng neds and ses + Srtupaintion mated and inpitions “+ Fnancil an out impact finest trm sheet del points Be Careful wih ig Ties Bigs such as CEO oF CTO can geen ounces into fectoks, wth gato sido eos. ‘Mary savy staup founders choose lave tes out of ne tegarzaton dung me vr ey ages of ror now von, fheosng sod ical evoryoe simply acofeunder Winodt fry tos, you reduce tho isk ht somebody cls hs = ton snot ting foro i “loan els, Sieve! ont fare yu are CEO." Wino your sar esenes 3 Oe =TA2OR ture stage win more employe and manager, th you an arin lor ans gran each poe te apboprate snery ofa parte peslon Using The Equity Split Scorecard Wit hese nine "sarup sues asin in es wake he eps our ‘zac foo 9 deerme yuo your ous have x excep Sells ‘Sa wera aoa eq. 4. Score each funder onthe sucess factors Each cer oul ie ‘Sarde uing copy othe 2s ate Your tab ote Egy Sait Inthe rami gopiclon, Founder Bob he revo arp xp tnd rover, urns te sarap rs ge vi Conger he ‘erage sp fri sap Wedd tas gaa expen Bob ‘Goi Surtate 1 Samp cafes Exports and > Prviows But Exerise -ouner? < Thee th rte fstab Led ester leo tread cde produc How ch ely Sn pe my vps end? ‘Tima ner an ive comple toys ofwarkon he trap. mrtg wo founder op ald tap Howth iy ul te i wo elt ot ame? The Big Idea Pre, ee wp ited ny co-undes tt, We sli cet ea ew von shot gaameccany bcm wan TO2OR tes Solin 1 Simpy no. 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And te comtcir dosn' kee sme rks an oy ‘nvsr tats etn na aeons os earnest Ofeouse. the cuentas ak testy ih ilo erat revere, ‘teers ucts best Sad srt tat aro tack Wo ele ‘eves Srp at dxhve + wave mod! pio su a Is ys ‘Sting i es eter tm eee obs Gon MS de | and Contactor Work or Hire Agreements Make sure use conractrs ach as setware developer, signers, o anyone ding wor the startup esis al Ina propery (0) ead erated byte cones 1 INestatip ning sangle-Wart or He" aprocmrt. The ‘irk for Fre agreement makes very le that hs atup ‘one a othe i asosated with te tonaciar wo one ‘Sonar nas no Sam onthe workorkr ain te trp Work Already Completed by a Solo Founder Problem: Ione nds deny wos many mats epee ca [RAD, mac valiton an ey pot nts sou be niet Inge thc fhe strap? Aol wnt ber, te wold ban eit ial tec aru Ae aldaing hr rotting af ety csr, te ty wa ‘undress to aw fue ood eH a ad lp ah ‘he sarep. this hr working nova eid eee hn be ew + TOOR ‘Founder's Fochat Gude: Founder Equly Spite - Sin found? Soltis the ely work founder equi ater: sea of ling most suite al ova (ut old ot ui he ih siogew Sunde esi ein yp estng ete wrt ey Wak nde as “pon ft saeeduponeqly si se poportono easnoato “thoy dose Romer te ol toni velo see all ‘bones Ils aroud ever ca etc seo ty ‘empress fr ess ty a, sy Four Jl wrk fr lyr develo coe alors oe ew cach eae itn eras Sea Bob as conde babs cud is Softee Tey ve aged ei gay ps o 38.38% ec ih esac ‘sing eae (ahs enya eset ‘Suneeli ln yea, Sve and cage tt ed wenger sh Sather vam Sern ob alhvtowat lo The Part Time Founder? ‘Problem. One for co-owner ca only wok pa-ine on he arte. ow owe neh ety spk deion? ‘hee rea unter freon onder mites watkon tear it ins sme ood othr 0 pod Good Reasons To Justify Being a Part-Time Founder ‘Pmentending my person rnwy Fossa cash Now seis oon dat te ‘ingots sara eo oe l-n bass. Common ceases TOOR + Completing caren conning contrac to pack ny more ang that an be aed Iter wher enduring lean start msceck + Needing o wait etl partner or peu gts ajo Manaining = supper stem at homes the basis for many fundershavng he freedom to work ona startup efor il ie ‘rmcompeting previous commitments. Many ar found aly intends thesaop efrtons fl ines, bat sel Anh oder gnc, xan ae + Waiting fr non-compete witha previous employe to expire + Walting unt he semesters over andor nt radutionoeeurs Fm Not Sue About You Gu, Yet. ‘Nonty acai oundos might nebo sre stout chor feundeg tam rarer wang o eat bere gating “arid Where sre uncertain sbou te tantnaceup, arleresoiehing a twee ont rcbaton pero for tere Dang he probate pred evento Wor tegeter on ery startup tasks, ging te new pater re to Taunt quis an hats he ere coun. theo afte te mont everbody til exc and reno cron seach ter then move aed with your ely et dlecln and te cern naded lo move he atu.

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