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7. Find exhibit 1 to 10 in Excel. Analyze the sales forecast made by Patel for 2010.

(a) Make contribution calculations under three scenarios.


Patels 20% unit increase ( Low End: Complete/ Sensitooth Fresh Gum (20%),
Surround/Kidsie (8%), Mid range (25%), Battery-Operated (10%)
(b) Both Patels and Langs forecasts assume a 20% increase in selling price.
(c) Langs 29% unit increase assume the following unit growth rates by category: Low-end
(16%), Mid-range (120%), Battery-Operated (25%).
7.a

7.b.
7.c.

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