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  • Medical Illness % of Population (Pakistan)

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    Naoman Saeed
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    The document summarizes market research on the potential for selling camel milk in Lahore, Pakistan. It finds that 10% of the city's 10 million population suffers from medical issues camel milk may help with, and that 25% of those, or 100,000 people, may be willing to try camel milk. Selling 0.25 liter packs for Rs. 80 each would yield a monthly profit of Rs. 64 million by selling 800,000 packs per month to the 100,000 potential customers.

    Original Description:

    costing for launch of venture.

    Original Title

    Medical Illness

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    The document summarizes market research on the potential for selling camel milk in Lahore, Pakistan. It finds that 10% of the city's 10 million population suffers from medical issues camel milk may help with, and that 25% of those, or 100,000 people, may be willing to try camel milk. Selling 0.25 liter packs for Rs. 80 each would yield a monthly profit of Rs. 64 million by selling 800,000 packs per month to the 100,000 potential customers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views1 page

    Medical Illness % of Population (Pakistan)

    Uploaded by

    Naoman Saeed
    The document summarizes market research on the potential for selling camel milk in Lahore, Pakistan. It finds that 10% of the city's 10 million population suffers from medical issues camel milk may help with, and that 25% of those, or 100,000 people, may be willing to try camel milk. Selling 0.25 liter packs for Rs. 80 each would yield a monthly profit of Rs. 64 million by selling 800,000 packs per month to the 100,000 potential customers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 1

    Medical illness % of population (Pakistan)

    Diabetes 6
    Immune System Problems 1
    Bone Growth issues and Bone disorders 2
    Autism 0.5
    Total 10

    Description Percent % Figure


    Population of Lahore -- 10,000,000
    Suffering from relevant issues 10 1,000,000
    Can afford the product 40 400,000
    Willing to Try Camel Milk 25 100,000

    Costing

    Description Calculation Amount (Rs)


    Price for one liter (Raw Camel Milk) --- 200
    Price for quarter liter 200 x 0.25 50
    Packaging and Processing Cost 10 10
    Delivery / Distribution cost 20 20
    Total 50 + 10 + 20 80

    Profit Margin

    Description Amount (Rs. / 0.25 liter)


    Sale Price 200
    Cost of Goods sold 80
    Cost of Promotion material 20
    Doctors Commission 20
    Revenue 80

    Monthly sales = Number of customers x Packs sold per month

    = 100,000 x 8

    = 800,000 Packs

    Monthly Profit = Monthly sales x Profit per unit

    = 800,000 x 80

    = 64,000,000 Rs.

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