Professional Documents
Culture Documents
UCLA Under Armour Style Guide
UCLA Under Armour Style Guide
TABLE OF CONTENTS
BRAND RESTRICTIONS
PRIMARY LOGO RESTRICTIONS.................................................................................................. 63
PRIMARY WORDMARK RESTRICTIONS...................................................................................... 64
STRIPE RESTRICTIONS................................................................................................................. 65
NOTES............................................................................................................................................ 66
UA COLOR SYSTEM: POWDERKEG BLUE UA COLOR SYSTEM: STEELTOWN GOLD UA COLOR SYSTEM: WHITE
UA CSI: 992 UA CSI: 750 UA CSI: 100
OFFICIAL PMS: 2386 C OFFICIAL PMS: 130 C OFFICIAL PMS: N/A
OFFICIAL RGB: 45, 104, 196 OFFICIAL RGB: 242, 169, 0 OFFICIAL RGB: 255, 255, 255
OFFICIAL CMYK: 83, 54, 0, 0 OFFICIAL CMYK: 0, 32, 100, 0 OFFICIAL CMYK: 0, 0, 0, 0
OFFICIAL HTML: 2D68C4 OFFICIAL HTML: F2A900 OFFICIAL HTML: FFFFFF
ADDITIONAL NOTES
Logo coloration used only in Westwood package.
ADDITIONAL NOTES
For prefered primary logo. please refer to page 6.
ADDITIONAL NOTES
Not to be used as a logo.
ADDITIONAL NOTES
Not to be used as a logo.
ADDITIONAL NOTES
Not to be used as a logo.
ADDITIONAL NOTES
Not to be used as a logo.
ADDITIONAL NOTES
For typeface version use UABruinBlockstandard.ttf or UABruinBlockStandard.otf
ADDITIONAL NOTES
For typeface version use UABruinBlockstandard.ttf or UABruinBlockStandard.otf
ADDITIONAL NOTES
For typeface version use Bruin Block Condensed.ttf or Bruin Block Condensed.otf
ADDITIONAL NOTES
For typeface version use Bruin Block Condensed.ttf or Bruin Block Condensed.otf
GOTHAM
THIN MEDIUM ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
0123456789 0123456789
BOOK ULTRA
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
0123456789 0123456789
MEDIUM
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
ADDITIONAL NOTES
Playername set as vector artwork for use on uniforms only. For actual typeface, see page 12.
ADDITIONAL NOTES
Numbers set as vector artwork for use on uniforms only. For actual typeface, see page 12.
TBD
PRIMARY TEAM COLORS NEUTRAL COLORS
ADDITIONAL NOTES
For use on headwear only, cannot be featured on the same plane as any other school marks.
ADDITIONAL NOTES
Use of any other stripe in association with UCLA athletics is prohibited.
NEUTRAL COLORS
ADDITIONAL NOTES
Use of any other stripe in association with UCLA athletics is prohibited.
ADDITIONAL NOTES
Available for exclusive use on Under Armour product and UCLA properties.
TBD
PRIMARY TEAM COLORS NEUTRAL COLORS
ADDITIONAL NOTES
Colorway applies to solid and heather backgrounds.
ADDITIONAL NOTES
Colorway applies to solid and heather backgrounds.
ADDITIONAL NOTES
Colorway applies to solid and heather backgrounds.
ADDITIONAL NOTES
Colorway applies to solid and heather backgrounds.
ADDITIONAL NOTES
Colorway applies to solid and heather backgrounds.
ADDITIONAL NOTES
Colorway applies to solid and heather backgrounds.
ADDITIONAL NOTES
Colorway applies to solid and heather backgrounds.
ADDITIONAL NOTES
Colorway applies to solid and heather backgrounds.
DO NOT PLACE TEXT IN FRONT OF DO NOT ROTATE THE LOGO THE LOGO COUNTER DO NOT USE A DIFFERENT COLOR BACKGROUND IN ANY
THE LOGO. COLCKWISE. 900 CLOCKWISE IS PERMITTED IN NON-APPROVED COLORWAY.
VERTICAL CONTEXT.
DO NOT FADE THE LOGO IN ANY DO NOT HAVE UCLA BLOCK LETTERING WITH
NON-APPROVED WAY. DO NOT ALTER ANY STROKES OR ELIMINATE ONE STROKE.
OR INSTEAD OF THE LOGO.
DO NOT MAKE THE TYPE WEIGHT THINNER. DO NOT MAKE THE TYPE WEIGHT THICKER. DO NOT STRETCH THE WORDMARK. DO NOT USE SMALL CAPS WITH LARGE CAPS.
UCLA
DO NOT SET THE WORDMARK IN A DO NOT CHANGE THE VERTICAL SCALE OF THE
DIFFERENT ARCH FORM. INTERNAL CHARACTERS.
BRUINS
BRUINS BRUINS
DO NOT HAVE THE STRIPES TOUCH ANY WORDMARK OR LOGOS. DO NOT HAVE ANY TEXT OVERLAP OR APPEAR INSIDE ONE OF THE STRIPE BLOCKS.
DO NOT SET PARTS OF THE STRIPE APART DO NOT HAVE HAVE ANY PART OF THE STRIPE BE SCALED DIFFERENT IN RELATION DO NOT HAVE HAVE ANY PART OF THE STRIPE
FROM ANOTHER. TO OTHER PARTS OF THE STRIPE. CUT OFF AT DIFFRENT INTERVALS.
UA COLOR SYSTEM: POWDERKEG BLUE UA COLOR SYSTEM: GOLDRUSH UA COLOR SYSTEM: WHITE
UA CSI: 992 UA CSI: 795 UA CSI: 100
OFFICIAL PMS: 2386 C OFFICIAL PMS: 7754 C OFFICIAL PMS: N/A
OFFICIAL RGB: 45, 104, 196 OFFICIAL RGB: 160, 134, 41 OFFICIAL RGB: 255, 255, 255
OFFICIAL CMYK: 83, 54, 0, 0 OFFICIAL CMYK: 0, 16, 85, 50 OFFICIAL CMYK: 0, 0, 0, 0
OFFICIAL HTML: 2D68C4 OFFICIAL HTML: A08629 OFFICIAL HTML: FFFFFF
ADDITIONAL NOTES
Logo coloration used only in Mighty Bruins package.
ADDITIONAL NOTES
Wordmark coloration used only in Mighty Bruins package.
ADDITIONAL NOTES
For typeface version use UABruinBlockstandard.ttf or UABruinBlockStandard.otf
ADDITIONAL NOTES
For typeface version use UABruinBlockstandard.ttf or UABruinBlockStandard.otf
ADDITIONAL NOTES
For typeface version use Bruin Block Condensed.ttf or Bruin Block Condensed.otf
ADDITIONAL NOTES
For typeface version use Bruin Block Condensed.ttf or Bruin Block Condensed.otf
GOTHAM
THIN MEDIUM ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
0123456789 0123456789
BOOK ULTRA
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
0123456789 0123456789
MEDIUM
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
ADDITIONAL NOTES
Playername set as vector artwork for use on uniforms only. For actual typeface, see page 50.
ADDITIONAL NOTES
Numbers set as vector artwork for use on uniforms only. For actual typeface, see page 67.
ADDITIONAL NOTES
For use on headwear only, cannot be featured on the same plane as any other school marks.
ADDITIONAL NOTES
Use of any other stripe in association with UCLA athletics is prohibited.
NEUTRAL COLORS
ADDITIONAL NOTES
Use of any other stripe in association with UCLA athletics is prohibited.
ADDITIONAL NOTES
Available for exclusive use on Under Armour product and UCLA properties.
ADDITIONAL NOTES
Colorway applies to solid and heather backgrounds.
ADDITIONAL NOTES
Colorway applies to solid and heather backgrounds.
ADDITIONAL NOTES
Colorway applies to solid and heather backgrounds.
ADDITIONAL NOTES
Colorway applies to solid and heather backgrounds.
PRIMARY LOGO
MASCOT WORDMARK STANDARD FONT CONDENSED FONT PLAYER NAME
PRIMARY WORDMARK
NUMBERS SECONDARY LOGO CHAMPIONS MADE HERE LOGO SCHOOL MOTTO: STRAIGHT SCHOOL MOTTO: STACKED
SPORT - SPECIFIC LOGOS UA LOGO LOGO LOCKUP: HORIZONTAL LOGO LOCKUP: VERTICAL
PRIMARY LOGO
MASCOT WORDMARK STANDARD FONT CONDENSED FONT PLAYER NAME
PRIMARY WORDMARK
NUMBERS SECONDARY LOGO CHAMPIONS MADE HERE LOGO SCHOOL MOTTO: STRAIGHT SCHOOL MOTTO: STACKED
SPORT - SPECIFIC LOGOS UA LOGO LOGO LOCKUP: HORIZONTAL LOGO LOCKUP: VERTICAL
DO NOT PLACE TEXT IN FRONT OF DO NOT ROTATE THE LOGO THE LOGO COUNTER DO NOT USE A DIFFERENT COLOR BACKGROUND IN ANY
THE LOGO. COLCKWISE. 900 CLOCKWISE IS PERMITTED IN NON-APPROVED COLORWAY.
VERTICAL CONTEXT.
DO NOT FADE THE LOGO IN ANY DO NOT ADD A DROP SHADOW DO NOT ALTER ANY STROKES OR ELIMINATE DO NOT HAVE UCLA BLOCK LETTERING WITH
NON-APPROVED WAY. BEHIND THE LOGO. ONE STROKE. OR INSTEAD OF THE LOGO.
BRUINS
BRUINS BRUINS
DO NOT HAVE THE STRIPES TOUCH ANY WORDMARK OR LOGOS. DO NOT HAVE ANY TEXT OVERLAP OR APPEAR INSIDE ONE OF THE STRIPE BLOCKS.
DO NOT SET PARTS OF THE STRIPE APART DO NOT HAVE HAVE ANY PART OF THE STRIPE BE SCALED DIFFERENT IN RELATION DO NOT HAVE HAVE ANY PART OF THE STRIPE
FROM ANOTHER. TO OTHER PARTS OF THE STRIPE. CUT OFF AT DIFFRENT INTERVALS.