Instructions

Name of Head of Household: What is the name of the person making the purchasing decision in the household?
Household Address: List the address of the household. If an address is not available, then list as much detail as possible.
Date: List the date of the current visit.
Product Purchased: How many of Product A or B did the household purchase? If none, list "0" or leave blank.
Price Paid: How much did the household pay for Product A or B?
 Field Sales Report Form
Name Salesperson 1 Month/Year Oct-11

Name of Head of Product A Product B

Household Household Address Date Purchased Price Paid Purchased Price Paid
1 Customer 1 Village 1, house 1 7-Oct-11
2 Customer 2 Village 1, house 2 7-Oct-11
3 Customer 3 Village 1, house 3 7-Oct-11 1 80000
4 Customer 4 Village 1, house 6 7-Oct-11 1 55000
5 Customer 5 Village 1, house 9 7-Oct-11
6 Customer 6 Village 1, house 11 7-Oct-11 1 55000
7 Customer 7 Village 1, house 18 7-Oct-11 1 80000
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25

The Field Sales Report Form is filled out by salespeople in the field who submit it to the sales manager to input
into the Master Sales Report Form on a monthly basis. This form is a tool for salespeople to record valuable
customer data that can help them plan their sales strategy. The objective of this report differs from the daily
progress report, which is submitted to the sales manager on a daily or weekly basis so that the manager can
provide feedback to help salespeople become more successful. Initially, it may be difficult for salespeople to
complete reports correctly, so allot additional time in the first few months to check the accuracy of these
reports.