Estategia de descremado:

This strategy of price skimming consists of fixing a high initial price to a new product
to be acquired by those buyers who really want the product and have the economic
capacity to do so. Once the demand for that segment is satisfied or as the product
advances through its life cycle, the price is reduced to take advantage of other
segments more price-sensitive.
On the other hand, the skimming or skimming of prices is appropriate under the
following conditions:

When the product offers genuine and new benefits that will attract buyers and for
what they are willing to pay.

When the number of potential customers willing to immediately buy the product at
the high initial price is enough to make those sales profitable.
Estategia de penetracion:

Is to set a low initial price to achieve a penetration in the market quickly and effectively, ie
to quickly attract a large number of consumers and achieve a large market share. The high
volume of sales reduces production costs, which allows the company to lower its prices
even more.
Estrategias de prestigio:

The use of prestige prices consists of setting prices high, so that consumers are aware of
the quality or status of the product and feel compelled to buy the goods while being sure
that they are getting a quality product