Audio media

1. 1. AUDIOMEDIApresentation
2. 2. What is Audio Media? Audio formats. May refer to analog tape cassettes and digital CDs
as well as to computer files containing audio in any number of digital formats.
3. 3. About audio media Audio Media was founded in 1994 as a digital recording studio by T.
Selvakumar, a well-known musician and personality in the Indian Film industry. It then
branched on to sales. Further on in 2002, as an education institute providing Apple Certified
courses.
4. 4. Lets go to audio first The range of frequencies within human hearing, which is
approximately 20Hz at the low end to a high of 20,000Hz. However, pundits(experts) claim
that some people can hear higher frequencies.
5. 5. Two types of audio: Analog Traditional audio devices are analog, because they handle
sound waves in an analogous form. For example, radios maintain the audio signal as rippling
waves from antenna to speaker. Tape cassette players record sound waves as magnetic
waves. In the days of the phonograph record, sound waves were literally "carved" into the
plastic platters. Digital In the computer, audio is processed by converting the analog signal
into a digital code using PCM (phase change memory)
6. 6. There are two kinds of audio media 1.Radio Broadcast which can be live or taped. 2.
Recordings.
7. 7. Overall characteristics of audio media Ideal for extending voice and music Costs are
relatively inexpensive (compared to video) Good for the less literate (or aural
learners/auditory learners) Good for stimulating listeners imagination Good for evoking
emotional responses
8. 8. Examples: Telephone ; Voicemail Low cost (can be expensive based on distance) Easy
to use Has feedback feature Length may be limited May involve toll charges
9. 9. Audiotape ; Digital audio ; Compact disks Inexpensive (costs are not related to distance)
Easily accessible Easily duplicated Require specific device Hard to modify the
recordings once produced and distributed
10. 10. Audio Conference (Teleconferencing) Easy to set up Has feedback feature
Remove distance constraint Requires specific device Challenging to schedule a time
when everyone can participate