6 ..

2456


100

100












100


..

...

100




100

 2

47,000

2





100


100

47,000

1
1
100


100

......

100



4


30

4
4

100

100








DNA
DNA

...

DNA

100
47,000


DNA DNA



 11

4



??

7

3



HR

DNA

100
1
3



3
3
3


 13

.. 2456 100

2 Commander William Lennart Grut Mr. Emilio Giovanni

Eugenio Gollo
8 .. 2456
100
.. 2556

100

100

100

100
100

100

100

100

 15

 17

100



.. 2483
1

Mr. Oscar Schultz
.. 2457-2468






Mr. Erik Thune

10 .. 2468-2477
.. 2478 Mr. Carsten Friis Jespersen
.. 2468
.. 2502 1
Mr. Jespersen


24



Mr. Viggo Fred Hemmingsen
 19

Oscar Schultz Erik Thune Carsten Friis Jespersen Viggo Fred Hemmingsen

.. 2502-2517
Mr. Hemmingsen

.. 2482

(
) .. 2515-2518



70

.. 2515

(.. 2505)
(.. 2507)
2,000

.. 2515

 21

Mid Career

.. 2517

.. 2456
60








.. 2517

(..
2517-2519)

..
2516

Logic (
)





 23

.. 2518
.. 2536

(..
2525-2540) 37

3
1

2

3

 3

.. 2519

2
3 3

(.. 2541-2542) .. 2519


25

.. 2519-2523

HR







 27

HR

60

4
4

(..
2523-2527)


70















( 70 )





 29

HR
...

MDP (Management Devel-
opment Program)
Top Ten
Haas School of Business, University of
California, Berkeley The Wharton School of the
University of Pennsylvania Duke Corporate Education
MDP




 MDP

2



1 10
450

(.. 2542-2553)
Development

TQM
Promotion from within

 31

4




5

.. 2528-2535












.. 2528











() ()
( ) ()
 33

()

(Management Development Committee - MDC)

MDC



.. 2510

12


(
)

Mr. Hemmingsen





...

 35

Line Manager

 37

Line Manager

Line Manager

MDC

MDC (Management Development Committee)



MDC
MDC

MDC

MDC


MDC

()
MDC
MDC

Succession Plan





MDC

 39

MDC
Line Manager
Line Manager

Top Ten
Campus Recruitment

Top Ten

Caltech (Cali-
fornia Institute of Technology)
1-2

...

 4 - 10

TQM

10

4

10
1)
2)
3)
4)
5)
6)
7)
8)
9)
10)
 41

TQM

TQM

8
Top Ten 200

TQM (Total Quality
Management)
TQM
TQM

Total Quality Management

IBM, 3M, Westinghouse
(-) Tokyo
University

TQM







 43

...


Business Lunch
10 200

2






Treat

 45

...

Y.M.C.A.

Master Plan

.. 2536-2548




 47

HR
Business Partner

Business Partner
2

HR
HR Partner
HR
HR
Leadership
HR

3
1.
2.
3.
3

HR

.. 2515

( )

 49

HR
2

2
1
Performance
2
Potential
HR Performance
Potential

(Value)



2 Promote 2

Candidate 10 2

2

 51

PC (Position Classi-
fication) (
)

Job Level JL PC
JL Job Level
PC

PL (Personal Level)
PL
PL PL
JL PC

 Counter Demand

3 (
3 ) (Give Before Demand)

Counter Demand

Counter Demand

 53

Armitage
Shanks Armitage Shanks


Counter Demand

Armitage Shanks
100%
Counter Demand


3-4
2 .. 2540

.. 2540

Emerge Stronger

10

 55

Mutual Separation Plan Early
Retirement

HR

MDC
3

Succession Plan


(2001) ()

 57

Rotation Plan Coaching


4 +/- 1
1. 2.








Rotation



Coaching











2





3

Succession Plan .. 2544
( ) ()
3
Direction

.. 2545



2-3



() ()
( ) ( )
3



3
-
 59

HR

3














7

Campus Recruit-
ment

10
22

Succession Plan




2 2
3






 61

2
3






50 .. 2549

Innovation

Rebranding

 Innovation

R&D (Research and

Development) (Innovation)

.. 2547
94% Commodity

Business Model
Promote 3
1 2 3 4 5

Innovation 30
2-3

 63

Innovation
Innovation




Culture

Open and Challenge

Culture Open Culture

100%

 65

PDCA Plan Do Check Action

Innovation
(Empower)
2-3

1,000
5,000 10,000

Open and Challenge

Adaptive Teamwork

Innovation
Open and Challenge


DNA














.. 2540
Lay Off
..
2558 .. 2545 .. 2558 13 13
16,000

DNA

.. 2558
25% .. 2556 30%

16,000 47,000
31,000
 67

Innovation
Innovation
R&D
MDP (Management Development Program) BCD
(Business Concept Development)
DNA
4
4 Core Value ( 4)




4


4
Guideline



10
Key
Success
30,000
10%


100

10
.. 2545
()
.. 2549

2 Go Regional HVA (High
Value Added Products and Services)
2
2 .. 2548 4

HVA 30%

50%

 69

100

100 100

1
4-5
2-3

 71

.. 2520 .. 2527
.. 2529

80 45




3 12
 73

7 2
4-5
4 ...



Issue
Enjoy



(.. 2542-
2553)
Give Before Demand

()

Line Manager HR
HR Advise Service

HR HR




Management Development Pro-
gram : MDP
Manager
Business Concept Development : BCD
Professional
Marketing MBA
Campus Recruitment
 75

Talent
Promotion from within
Joint Venture
HR HR
Generate
TQM Top Down Bottom up

Management Development Committee

MDC Generate Policy Admin Execution Body

Convert

Successor
Engagement

Engineer
HR Strategy HR
Vision
Vision .. 2558
Vision 2 Go Regional
High Value Added Products and Services
 Innovation
HR Vision
Career Growth Research
and Development
HR Strategy Link Business Strategy
HR MDP
Engineer MBA
450 20
HR
Talent
HR

100
 77

100

100

100

4

 360
Top Down Bottom Up

(Top Down)


Top Down
(Manage-
ment Team)

Bottom Up

(.. 2528-2535)

 79

360
4

4
70 4
1.
Adherence to Fairness
3



3

2.
Dedication to Excellence

3.
Belief in the Value of the Individual

4.
Concern for Social Responsibility



 81

4
(..
2525-2540)

HR



HR
Corporate
Social Responsibility : CSR

4
35
 ...

4 3

 83

...



Professor Bruntly



Professor Bruntly -

Professor Bruntly
Professor Bruntly
1 2



Low Profile

 2.7

.. 2525
2.7

()
2.7
2.7

2
2.7

2.7
2.6

 85

2.7

1 4 4

2.7
2.7
(..
2525-2540)








Test 2.7





HR

(.. 2541-2542)


1

Cascade


(.. 2541-2542)

 87

Cascade

11 11
Head 10
Head 10 Cascade

Cascade

(.. 2542-2553)

HR







 89

2540

25%
2554 BCM - Business
Continuity Management

Call Center
12
1,100
100,000
1,000
50,000 70,000
120,000

HR
Coach
HR

4 Suffer

6

Norm

Productive


DDD Dress Down Day


Norm Culture
 91

-
Innovation

5

Innovation

Innovation
4
Open Challenge Open
Training Course


Challenge

Low
Profile





Leadership




4
Role Model
Role
Model




Leadership


 93

2540
Leadership (Role
Model of Leadership)

60
Leadership


10 Low Profile / High
10 Productivity


12
2 2 1-2
4

Campus Recruitment

Professor Bruntly

.. 2518
Campus Recruitment Campus
Roadshow
Camp SCG Career Camp Can-
2519 2520 didate 4
Innovative Idea
Campus Recruitment




1 100

Recruit
4

Top Five
2.7
4-5
2 2 Identify
Career
 95

Campus Recruitment

100
100
10
10







Guideline

 MBA
WorldClass

Top Ten
.. 2516


Technical Engineer


MBA

Top Ten

28



GMAT
TOEFL
 97

MBA

Top Ten

Engineer MBA

.. 2535
Science & Technology Joint Venture

()

70





()
.. 2497
16 Management Development
Program (MDP)
Haas School of Business,
University of California, Berkeley


3





1
MDP
The Wharton
School of the University of Pennsylvania
(.. Duke Corporate Education
2523-2527)

 99

Abridged Business Concept (ABC)
MDP
Business Concept Development
BCD


Advance Management Program
AMP
Harvard University
Engineer
14
8


Executive Development Program
Mini MBA EDP
Finance HR MDP

AMP MBA
30
5

3 Residential Seminar

10
Mr. Viggo Fred
Hemmingsen 3 1.
.. 2509 2. 3.

3
Know-How




( 6% ()
) 6%
2%
.. 2511

()
1



Promote Pro-
mote


(Roadmap)

.. 2540
 101

MDC

MDC
Management
.. 2555 Development Committee MDC

1,300

e-Learning
2,000

MDC
MDC




MDC
Line Manager Line

(.. 2553-)








 Business
Unit
50

(Gen Y)
President ( )
Turnover Rate

Action
MDC Line Manager

Line Manager
 103

Coaching

MDC
Coaching

-
Coaching


Coach

Coaching ()
Coach Coaching
10
3
Coaching
Operation

Coach
Promote

Coach


Head of HR Coaching
Customers Support



 Rotation

Rotation



Rotation Rotation



...


Rotation

HR
HR
C&A (Capability&Acceptability)
4(+/-1) Assessment
3-5

2

Rotation

Career Development
Rotation
 105

Super Star

Rotation
Super Star
-



Rotation
22
Super Star
10
2



High Potential
20%
20 25%
25 80 75

20 25





3

High
Normal High Potential
Line Manager

20-25%

100 Identify
25%
Potential
Challenge
High Potential
MDC
MDC 180
25% List
High Potential MDC


Succession Plan

Talent High Poten-

tial, High Normal, Normal Need Improvement

 107

DNA

Super Star
DNA




(We believe in the future of Thai-
land)



...

4


(
)








.. 2516



 10,000





()
DNA
.. 2554


DNA
2554
Rescue Team

 109

Succession Plan

DNA
Succession Plan
Succession Plan

Succession Plan


7





Coaching 3



Promote .

Rotation
(Successor)





Successor

22 10

 HR
Innovation & Go Regional

Innovation Go Regional Innovative
People
Innovative
HR Leader 3
1. Lead Change

2. Support Change

3. Role Model
Change Culture
Innovation Strategy HR
INSEAD Block Inno
Drive Drive Innovation Logic Create

Drive Innovation
Block





Change Culture Innovative People
5
1. Open Mind 2

2. Think out of the Box
Innovative
3. Assertive
Business Unit
4. RiskTaking
5. Eager to Learn
 111

.. 2551 Culture
Refinement

HR

4 Innovation



Open Challenge
4


4

Open Brandage ..
2555
Challenge
Smooth

Open Challenge

Go Regional







100


 113

1.

HR 3
1.

2. HR
Requirement

3.
HR

 115

2.

....

100

 117

3.

Challenge

Leader Manager 2

 119

4.

 121

5.

3


Engage








 123

6.

()

1)
2)
3)



 125

7.

1)
2)

 127

8.

HR

 129

9.

HR

47,000

 131

10.

Fail

Treat

 133

100

Role Model

Solution

Coaching Class
Class
Marketing 10









135





Solution ...



...

10


137

3 ..
2520
Relations Management

 139

Weak Area
4-6

Weak Area
On
the Job Training

Treat




 ...

.. 2508
()

On
the Job Training
3-4


QC Roadmap

4

141



... 10

30-40

 ...
143

...



...


 145

160-170


147




...

1-2-3


149

.. 2540

Global Business

4








 151

.. 2540






.. 2550-2551

Crisis

CY Communication

CY
CY Communication

......

Trust

153

 Trust
Joint Venture

Trust

Joint Venture

.. 2515


10%
5%

 155

1






3

......

 157

Maid

Put The Right Man On
The Right Job At The Right Time






7

Exercise (
)
07.30 .
Morning Talk



7

...


Momentum

159

50
TQM
80


161

Background

 163

HR
HR
HR



4-5

...

-


.. 2540

.. 2540


165


.. 2554

1-2

 167

20 50






 169

Solution MDC

Vision











Country Executive Director
()

Culture

Line



Line Manager


171




Line

Staff

()

1.


2. Line Manager Handle

Leader

Good Leader
 173

 175













Head of Operations-Building Materials


177

Succession Plan

 179

- -

 181

Job

4
1. 2.

3.
4.
4

()

2
2


183

1




Joint Venture

 185

 187

Strike Strike

...





Rotate

.. 2524
..
2535
()





.
80-
90%

50%


189




100%

100%
Rotate



100%

3-4

... 191

Culture

Culture



Culture

.. 2540

 193

5 Pro-
ductivity

5

300 Operation


Logistics

Retire

Culture Culture
Culture

Win-Win


TQM...

TQM




5
6

TQM (Total Quality

Management)

()
TQM
TQM
.. 2528-2529
1.
2. 3. 4.
5.
30 1.
2.
3. 4. 5.


195

 -
TQM



.. 2534
TQM
1 5



Vision TQM
DATA

TQM



Concept TQM
5
6

TQM


197

 199

7
6 7

1.
2.

1. Core Value

2.
3.

4.

--

--
3

()
.. 2509

Corporate Culture

AMP
Wharton

QC-
Quality Control
Safety
()
0


201

4 4

-- 3


 203

(1995)

.. 2540

Joint Venture
8

 205

Lay Off

-...











.. 2552

.. 2555


207

 Leadership

TQM (Total Quality Management)

3-4


1
Excellent
Awards

Leadership
TQM 2
2
TQM

-
209

-
-

...

( )

Know How

(Joint Venture)

...

 211

Strength
Strength
...

100

20-30






- -





...








213

 -
215

.. 2518

Culture Culture


Culture

 217

Coaching
Coaching
Coaching


Coaching

Coach

Leadership

Trust


219



4 30,000

...






Trust

 221

...

Prime Minister Award

 223

10%


Support














1 4


()

4





8


225

SCG Ambassador




Open House

Coach



4

 ()
227

CFO

300 Distribution
100-200 400-500

 229










.. 2509
30

()

.. 2526


231




1
2
14




3-4








500-600
10 6,000




233

...

R&D Compound
Compound
R&D

.







R&D

 235

.
R&D

.


5

...

Flat ()

() Managing Director-Precast Concrete Business

Empowerment

Empowerment

40 50



Flat ()

15


237
237

 Empowerment

Session
30-40




. ( )

Performance


239

. .

Head of Operations-Cement
()

 241

5

Loss
Loss


243
243

Vice President

30

Key Success
3
1)
Fringe Benefit
2)

3)


245

Culture

 247

Leader


Commitment

2-3 3

-

4

()

450

249


450

MBA

2
2 Professor
...






 251

Role Model


Vision
Take Course

60 60
20
10
17-18
60 3
1,000
 253

Give and Take

Leader

Managing Director-Marketing Housing

Business -






Ego
...


255


...

...

Coaching
257

Coach

()

Coaching

3R
Recruit Retain Reward Mentor

 259

Retain

Coaching
Coaching
Coach



Coach 3 R
Retain Retain
3-4
Coach
Coaching
Operation Planning

Coaching 3R Recruit
Retain Reward



.. 2505
.
.
2507

.. 2542
()


261
261










...

4
10 3

 263

5
5

 265

Direct Coach

Second Citizen

Early Retire


267

Key Success


269

Country Director-Philippines
President, Mariwasa-Siam Ceramics, Inc.

800
800
...


 271

400

800

16.30 .




800

24 8-9
10 9

...




100%

360

Innovation
...




3-4







273

Senior

Strike


275

-
()

Campus Recruitment
S&P


Recruit
Recruit

Logic

5-10
 277

30 50 20

Handle


1.



2. Mid Career Culture
Crash

1. 2.

1.

2. 5

100%






279

Key Success

1. 2.
3.

 281

Leadership

(2001) ()

 283

Exit

Leadership



Leadership Trust

4

Leadership

Role Model
Leadership

2

Mentor


285

















Successor


287

-
-

 289

TGCI
(- ())

Message

Walk the Talk



EBITDA

Open & Challenge


291

3
9
3

4

 ()
1 10800
0-2586-3429 0-2586-5229 www.scg.co.th
()
12 1
10900 0-2580-0021 2405, 2419
0-2591-9002 www.matichon.co.th
:: ::
:: :: ::
:: ::
:: ::

:: :: ::
:: :: ::
:: ::
:: ::
:: ::
:: ::

:: ::

120, 122, 124, 135, 141, 144, 156, 159, 162, 168, 177,
186, 192, 195, 198, 201, 204, 207, 210, 216, 219, 222, 225, 231, 234,
237, 240, 243, 249, 255, 261, 264, 267, 279, 285, 291
49, 112, 138, 150, 165, 288
114, 116, 171, 183, 189, 246
118, 128, 130, 153, 228

16, 174,213,

273 SCG
72, 276
258, 282
36
1 / 2556 / 10,000
()
12 1
10900 0-2580-0021 2405, 2419 0-2591-9002

27/1 5 2
11120
0-2584-2133, 0-2582-0596 0-2582-0597
ISBN 978-616-91929-0-9

() .. 2537