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Chnh sa phu bn hng ca mnh l mt

cch n gin lm mi doanh nghip. Vic

c mt phu bn hng ph hp cng s gp

phn nng cao t l chuyn i

Phu bn hng l th khng th thiu trong bt k

cng ty no.

i vi mt marketer, c th c hng trm chin

thut marketing khc nhau. Nhng nu bn tp

trung vo tt c cc chin thut y, cng vic

ca bn s gp rt nhiu kh khn.

S tht l, bn c th xut hin trn mi phng

tin truyn thng, bn c th chi rt nhiu tin cho

qung co, bn c th vit blog, bn c th lm

tt c mi th m bn ang "phi" lm - v bn

vn c th khng nhn c bt k khon li

nhun no.

N lc ngu nhin mang li kt qu ngu nhin.

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iu quan trng l bn c mt chin lc

marketing hp l m gi tt c mi th li vi nhau -

mt chin lc cho bn thy chnh xc c bao

nhiu khch hng tim nng chuyn i thnh

khch hng.

l l do ti sao cc nh tip th c kinh nghim

nht s dng Phu bn hng. Phu l mt h thng

hay mt m hnh hng dn mt ngi mi nhn

thc v sn phm/dch v ca bn tr thnh khch

hng tr tin v cui cng - h ng h cng vic

kinh doanh ca bn, tham gia u t hoc bn

hng cho bn.

Vi mt Phu bn hng ti ch, bn c th c

thm nhiu giao dch vi n lc t hn.

V d, ch doanh nghip mi c th mua danh

sch khch hng v sau ch cn giao cho nhn

vin bn hng ca mnh. Nhng mt nh tip th c

kinh nghim s c cch tip cn c h thng hn.

u tin, anh y s to ra ni dung cht lng cao

trn website ca mnh v nhng ngi mi s quan

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tm n cc bi vit. T s khuyn khch h

ng k vo danh sch e-mail ca mnh xy

dng mt mi quan h vi h. Mt khi h sn

sng mua hng, h s d dng yu cu bn a ra

mt bn demo v ni chuyn vi nhn vin bn

hng.

Phng php ny ph hp bi v khch hng tim

nng ang tm kim gii php cho vn ca h,

cch ny c cm gic t nhin hn, v n tr nn

d dng hn cho nhn vin bn hng bin

khch hng tim nng thnh khch hng.

Trong bi ny, ti s ch cho bn, tng bc mt,

lm th no xy dng mt Phu bn hng cht

lng cao.

u tin, thit lp...

Hu ht cc doanh nghip nhy ngay vo cc

chin thut marketing m khng hiu r khch

hng ca mnh. y l mt sai lm rt ln.

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Marketing m khng hiu khch hng ca bn

thc s mun g l mt trong nhng l do ln nht

ti sao bn tht bi. Trong thc t, 64% cc start-

up tht bi v h m rng qu sm, c ngha l h

u t mnh vo th trng, thu nhn vin, vv, m

khng c mt s hiu bit tt v nhng ngi m

h ang phc v.

Lm nghin cu khch hng mt thi gian v cng

sc. Chnh v vy, hu ht cc nh tip th b qua

bc ny.

Nhng nhng ngi am hiu su sc nhng cm

xc ca i tng mc tiu s c th to ra cc

Content - ni dung cho khch hng ti mi bc

ca phu.

C mt vi bc lm nghin cu ng cch:

Bc 1: Hiu r v nhn khu hc ca khch hng

l tng ca bn

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Tham kho nhn khu hc xc nh c c trng

ca th trng ca bn, chng hn nh thu nhp

ca h, tui, gii tnh, v tr, ngh nghip, vv. Nhng

thng tin ny s cho bn mt mc hiu bit b

mt vo nhng quyt nh mua hng ca h c

th trng nh th no.

Nghin cu ngi mua hng rt c gi tr trong

marketing bi v h cung cp cho bn mt hnh nh

r rng v nhng ngi bn ang c gng nhm

mc tiu.

Nu bn c i tng khch hng c th bn

nhm mc tiu, bn c th s dng ngn ng

marketing ph hp vi i tng . Tm l con

ngi lun cho rng "ti c bit v c o", v

do "ti tin rng ti c vn duy nht" - v vy

nu ngn ng tip th ca bn c v ph hp ph

hp cho th trng ca bn, th t l chuyn i ca

bn c th c ci thin.

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Bc 2: S dng tm l ca th trng mc tiu ca

bn

Hiu c tm l ca ngi mua ca bn l bc

quan trng nht khi vit qung co hay email

marketing.

Nu bn hiu c tnh cch ca h, thi ca

h, quan im ca mnh v cc ch khc nhau,

li sng ca h, vv, sau bn c th vit ni dung

qung co - iu ny s tng t l chuyn i.

V d, nu bn nhn thy rng c mt t l cao cc

khch hng ca mnh theo di bi vit ca Cafebiz,

th bn c th vit theo phong cch v nhng ni

dung tng t h.

Mi ngi ra quyt nh mua hng da trn cm

xc, sau bin minh cho chng vi logic. Bi v

hin tng , n gip bit c cm xc c

thc y khch hng ca bn v iu ny c th

c hc ch bng cch quan st cc loi phng

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tin truyn thng m h theo di.

Mt khi bn c c mt s hiu bit su sc v

nhn khu hc v tm l ca khch hng l tng

ca bn, l thi gian chuyn sang cc yu

t chin thut nhiu hn trong vic xy dng

phu ca bn.

Cc thnh phn ca Phu bn hng cht lng

cao

Mt ci phu thng thng bt u vi giai on

nhn thc v kt thc vi vic ngi truy cp mua

hng.

Tuy nhin, mi Phu bn hng khng hon ton

ging nhau.

Theo Neil Patel, mt Phu bn hng l con ng

chnh hin ra trn trang web ca bn m kt qu

cui cng l s chuyn i ca khch hng. Bng

cch xy dng mt Phu bn hng, bn cng c

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th nh gi ti sao khch hng hnh ng ti mi

bc.

Hnh nh ny m t mt phu bn hng c t l

chuyn i cao:

Bc 1: Thu ht nhn thc

pha trn ca phu ny, bn cn phi thu ht

c cng nhiu ngi bit n bn cng tt.

Nu bn lm nghin cu ng cch, bn bit

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chnh xc nhng ngi bn ang c gng

nhm mc tiu, nhng t h s dng m t vn

ca h, nhng iu h quan tm, v ni h i

chi. l tt c nhng thng tin bn cn to

ra mt mc cao v nhn thc cho doanh

nghip ca bn.

V d, mt trong nhng cch to ra nhn thc

u phu c xp hng cao trong cng c tm

kim. Theo Search Engine Watch, cc trang web

ng u c th nhn c ln n 33% lu lng

truy cp cho t kho .

Nhiu cng ty to ra mt mc cao v nhn thc

u phu ca h thng qua SEO. Bi v h c th

xp hng cao cho mt s lng ng k ca

cc t kha tip th.

H bit rng khch hng B2B tm kim trn Google t

nht 2-3 ln trc khi mua hng, h tm kim thng

tin hiu r hn v vn ca mnh v cch gii

quyt chng, cui cng l quyt nh mua hng.

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Cng c rt nhiu cch khc tng nhn thc

ca khch hng n cng ty ca bn nh:

Facebook Ad

Blog

Tweeter

Youtube

Google Adword

vv...

Ti SuccessOceans, chng ti tp trung vo chy

qung co Facebook tng nhn thc ca

khch hng.

Bc 2: Thit lp mi quan h

Khi bn thu ht cao nhn thc cho doanh nghip

ca bn, bc tip theo l bt u mt mi quan

h vi cc c gi mi tip cn c.

Cch tt nht lm iu ny l bng cch yu

cu cho a ch e-mail ca h i ly mt mu

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thng tin c gi tr (Lead Magnet). Mt khi bn c

c a ch e-mail ca h, bn c th gi ni

dung c gi tr hn cho h, xy dng mt mi quan

h gn gi vi h, v thng hiu u tin h ngh

n khi h sn sng mua hng chnh l bn.

Cch n gin nht thu thp danh sch khch

hng l gi cho khch hng tim nng nhng ni

dung b ch b sung thm nhng g h c trn

blog.

V d: mi bi vit trn Blog ny, chng ti u

t nhng bi vit hoc nhng mn qu c lin

quan nng cao gi tr cho ngi c. Gip h

nh v mnh nhiu hn.

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Khi ngi c mun tm hiu thm, h cn li

thng tin lc - email.

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Sau , h s thng xuyn nhn c email t

chng ti.

Ch , cc landing page ang phn nh nhng g

ang xy ra trong tm l ca khch hng mc tiu

ca SuccessOceans:

"Chi ph thp, chuyn i qung co cao trn

mc k vng." Hu ht cc marketer hin nay

ang ngy m tm cch chy qung co

Facebook hiu qu. Hng ngy h phi tiu c

tn tin ch c c khch hng tim nng.

"Hng dn tng bc xy dng website

wordpress kinh doanh online hiu qu ch

trong 52 pht." Dng tiu ny thc s qu

hp dn vi nhng ngi quan tm n Internet

Marketing. Nhng ngi ang mong mun c

c mt kt qu ln vi n lc ti thiu. Nu

bn c th cung cp cho h mt s gii php

nhanh chng th h ngay lp tc cho bn a

ch email.
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Bn c th chn mt cch khc a ra li

ngh tham gia l s dng pop-up, nh hnh di

y.

Khi ngi c vo trang web ca chng ti, pop-up

ngay lp tc xut hin, cung cp cho h mt thng

tin gi tr no - trong trng hp ny l "TRN B

TI LIU HNG DN KINH DOANH ONLINE HIU

QU". Mt ca s pop-up c th tng t l chuyn

i ln ti 10%.

Bc 3: Xy dng mi quan h
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Mt khi bn c c a ch e-mail ca khch hng

tim nng, bc tip theo l xy dng mt mi

quan h theo thi gian thng qua email marketing.

giai on ny, v h by t s quan tm n

sn phm ca bn, h s mun bit thm v cch

n tng gii quyt vn cho ngi khc, cng

nh truy cp vo nghin cu cc trng hp, vv.

Email Marketing cho php bn xy dng mt mi

quan h gn gi hn vi khn gi ca mnh thng

qua s tng tc lin tc (mt trong nhng cch

m bn khng th lm c vi hu ht cc nn

tng truyn thng x hi khc ngy nay) v gip

khch hng tim nng ca bn d dng chuyn

i thnh khch hng tr tin.

Di y l nhng iu bn cn lu khi xy dng

chui email t ng ca bn:

S dng bng chng x hi xy dng uy

tn. Bn phi a ra tht nhiu bng chng x

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 hi v s uy tn trong chui email ca bn. Bn

c th lm iu ny thng qua cc case studies,

testimonial hoc cc cuc phng vn vi nhng

ngi ng tin cy trong lnh vc ca bn.

Xy dng lng tin. K nhng cu chuyn v

cng ty ca bn trong bi vit blog l mt cch

tuyt vi cho thy rng bn ng tin cy, v

cng xy dng mt mi quan h su sc hn vi

khn gi ca bn.

Thit lp phn hi t ng. Cui cng, vch ra

mt chui t ng gip khch hng nh gi

sn phm ca bn.

V d: Bn c th thit lp email cho mng, email

gio dc khch hng, email bn hng...

Phn kt lun

Mt iu quan trng cn nh vi cc phu bn

hng l cng vic ca bn khng kt thc sau khi

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mt khch hng tim nng ng k tr thnh

mt khch hng - khi mi vic mi ch bt u.

Bn d dng thuyt phc khch hng quay tr li

mua hng hn gp 5 ln so vi thuyt phc mt

ngi mi , do , bn thc s cn t nhiu n lc

hn vo xy dng mi quan h vi khch hng

hin ti ca bn h 1) quay li v mua hng/

hoc 2) tr thnh nhng ngi ng h ln nht ca

bn.

Mt vi cu hi bn nn t hi mnh xem lm

th no c th gip khch hng thnh cng:

Lm th no h d dng s dng sn phm

ca bn?

Nhng hng dn c r rng v ph hp vi

khch hng?

H c th lin lc vi ai nu c thc mc?

Lm th no h c th tr li hng v nhn

li tin?

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Bng cch to ra mt ci phu cht lng cao

a nhng ngi cha tng bit n bn tr thnh

khch hng tr tin, bn c th tng vt doanh thu

ca bn m khng phi p dng cc chin thut

ngu nhin.

Phu bn hng - Phu marketing

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