TABLE OF CONTENTS

a. Acknowledgments ________________________________________________ 5
b. Executive Summary _______________________________________________ 6
1. Introduction _____________________________________________________ 7
2. Project Objectives _______________________________________________ 11
3. Scope Of The Project _____________________________________________ 11
4. Methodology ____________________________________________________ 11
4.1. Visit to Tech Parks in Marathalli Belt ______________________________ 11
4.2. Managing Walk in _____________________________________________ 12
4.3. Cold Calling _________________________________________________ 13
4.4. Creating Database ____________________________________________ 14
5. Course of Action _________________________________________________ 15
5.1. Online Presence ______________________________________________ 15
5.2. Daily Packages_______________________________________________ 15
5.3. Visit to Societies & Birthday Packages_____________________________ 16
5.4. Visit to Schools and opening Gym Facility __________________________ 18
5.5. Recruitment _________________________________________________18
5.6. Digital Promotion _____________________________________________19
5.7. Football Tournament __________________________________________19
6. Analysis & Findings ______________________________________________ 23
6.1 SWOT Listing __________________________________________________ 23
6.2 Revenue Distribution _____________________________________________ 24
6.3 Occupancy Rate ________________________________________________ 26
7.Problems ________________________________________________________ 26
8. Recommendations ________________________________________________ 28
9.Limitations _______________________________________________________29
10. Appendices _____________________________________________________31
11. References _____________________________________________________35
Conclusion ___________________________________________________________ 25
7. Appendix ______________________________________________________ 26
References