Link Maslow and Triple Bottom Line

The researcher new design links Maslow hierarchy theory and C.K. Prahalad's
triple bottom line.

Figure 1 Maslow hierarchy vs C K Prahald Triple bottom line

The proposed new model links need of a consumer with 4Ps of marketing and
Corporate Social Responsibility (which directly or indirectly take cares of other needs of
consumer). The study aims to assess the influence of CSR on consumer in their purchase
decision.

Figure 2 New model which links 4Ps and CSR in purchasing decision of a product
The food product satisfies the basic need of a consumer. While purchasing a product to
satisfy basic need (food), thinking of CSR at the time of purchase is critical. This study
assesses the criticality of decision in purchasing a product based on its CSR activities. But
most of the time the criticality mentioned here is ignored for various reasons. The scope and
limitation of this study is to what extent the consumer is taking this critical decision
(considering CSR and 4Ps of product at point of purchase).