Contact Us October 2016 Main Campus Wawasan Open University ‘holy ome ty Wowsan Ope erty Bb 0038697 54 Jalan Sultan Atma Shab, 10050 Penang, Mala mail enquiry@wouedumy Fax: 04-226 932: WOU Regional & Support Centres RANG | RUMLATOMELT | KUCHING | JOnOREARRU ipo"? | BANDARUTAMA | KU pn emcee tnin og OUR egal eme Fer tunner ease Tol-toe Caeine 300-888-968 WOU) ors WoULed Um. KPT/JPT/DFT/US;01 wawasan Open university the people's university ‘EaRistioicremea con pSales and Marketing R/340/ cosaProgramme Outline Provides a thorough insight into the concepts and applications of sales and marketing in this rapidly changing business world. Graduates will be equipped with the understanding of what drives consumer decisions and wil learn to develop solutions to meet those needs by employing a persuasive, creative communication process to maximise positive customer relationships. This sales and marketing degree will equip graduates to face challenges and thrive in the field of business. [Fully acrecvetby the Malysian Quatfcavons Agency OA) ‘sd recognise by the abaton Prkhceatan Am JPA Career Prospects The following are examples of career possiblities that students can expect upon graduation. © Careers in any industry as manager in the sales and marketing department © Advertising, public relations, persuasive communications, account management, customer relationship management, product development, etal management and marketing research Course No.of Credits Category Courses Earned MPU Courses 5 4. University Courses 5 ors Basic Major Courses 9 45 Core Major Courses 8 40 Elective Courses if 5 ‘You willbe avorded the relevant Bachelors Degree upon completion of atleast 121 or 123 credithours with aminimum aPA of 20, For laes details onthe programme components pease vit wouedumy) Entry Requirements Candidates wth the following criteria wil be eli admission into the undergraduate programme: ble to be considered for (1) REGULAR ENTRY Candidates must possess a minimum of: © Grade € (SGP 2.0) n atleast two (2) subjects / two (2) Principals in STPM/HSC/ A-Level or ‘Five (5) grade Bsn UEC Senior Middle lor ‘© Other equivalent qualifications recognised by the Malaysian Government, (2) Accreditation of Prior Experiential Learning (APEL) Accreditation of Prior Experiential Learning (APEL) provides an ‘opportunity for individuals with working experience but lack of formal ‘academic qualifications to pursue thelr tertiary studies. APEL involves the identification, documentation and assessment of prior experential learning to determine the extent to which an individual has achieved ‘the desired learning outcomes for access toa programme of study. ‘Applicants. should comply with the following admission criteria stipulated by the Ministry of Higher Education (MoE) and Malaysian Qualifications Agency (MOA '¢ The candidate should be at least 21 yeas of age in the year of| application and possess relevant work experience, Graduation Requirements ‘Yeu have the fit to choose the optimum number of credits to enrol ‘ach semester to suit your personal, work and study commitments. A student must complete atleast 121 or 123 credit hours and obtain @ ‘minimum CGPA oF 20 tobe eligible or graduation Support Services Leaming resources include a variety of specially designed open learning study materials in pd and audio-visual formats, as well as access to online Interactive and web-based communications, Libraries and other ‘administrative support are also available at the Regional and Regional Support Centres, Application Procedure ‘Appication forms can be obrained ffom the Regonal Centies or Sounleaded from wowedsmy The duly completes forme must be retumed tothe respective Regional Centres or posted to the Wawasan ‘pen Univers Main Campus. one tnd thi boc bic change with nt 1 se te ives has ken crf ap ante infarton ath ochre crete reverse Unherty eserves ner facaret ro where Peet