Diluted Concenterate

No. of stores Unit volume 2011

Supemarkets 35200 8146356 65 45
Mass mechandisers 25493 3620603 15 17
warehouse 747 2262877 5 35
Small Markets 11565 5657192 11 2
Convenience 70244 2941740 4 1

% sales vo Retail Price Manufacturer SP

Diluted spr 80 5.99 5.87
Concentera 20 11.49 10.46

Revenue Retailer
Diluted spray 108437056.3
3:1 concenterate 52000908.86

Projected sale Bramd team Finance team

4:1 Concenterate 619757 3097878
Diluted spray 14385560.2 15624712 5.99
3:1 Concenterate 4525753.6 4525754 11.49
4:1 Concenterate
No. of units 22628768
Diluted 3:1 Concen4:1 ConcenDissolvable
Manufacturer Revenue per SU 2.35 2.09 2.07 2.07
SU per container 2.5 5 2.5 2.5
Manufacturer revenue per Cont 5.875 10.45 5.175 5.175
Total cost per container 1.75 3.4 1.5 1.65
Profits per container 4.125 7.05 3.675 3.525
Direct cost per SU 0.7 0.68 0.6 0.66
Profit per SU 1.65 1.41 1.47 1.41
Units Scenario 1 15941940 5025754
Units Scenario 2 a 14385560 4525754 6195757
Units Scenario 2 b 15624712 4525754 3097878
Net Profit Scenario 1 26304202 7086313
Net Profit Scenario 2 a 23736174 6381313 9107763
Net Profit Scenario 2 b 25780775 6381313 4553881