-

-
-
-
-
-

Task environment ( Five Forces Model)
- (Suppliers)
- (Buyers)
- (Industry Competitors)
- (Substitutes)
- (Potential Entrants)

(EFAS)

HOT POT () Weighted

Score 2.51

 -
-
- 4P
- /
-
-
-

(IFAS)

(SFAS)
 () Weighted
Score 3.02

TOWS MATRIX



3

( Corporate Strategy)


1. (Growth strategies)


1.1

2
(Vertical integration growth strategy):

:
:
(Horizontal integration growth strategy):


1.2


-

-


2. (Stabilizing strategies)


2.1



2.2

2.3


3. (Retrenchment strategies)



-

-
3.1



( Downsizing)
(Reengineering)

3.2





3.3


3.4

(Business-Level Strategy)
(Cost Leadership Strategy)






(Differentiation Strategy)






(Focus)
(Specialize in some way) (Niche Market)

- (Cost Focus)


- (Focus Differentiation )

(Functional Strategy)






/

- Innovative R&D Strategy


- Protective R&D Strategy


- Catch-Up R&D Strategy


- Combination R&D Strategy
3

Balance Scorecard 4
1. The Learning and Growth Perspective






3 -
- IT

2. The Business Process Perspective

3. The Customer Perspective

- -

4. The Financial Perspective

- - -