Business Communication

the sharing of information between people within an enterprise that is performed for the
commercial benefit of the organization.
refer to how a company shares information to promote its product or services to potential
consumers

Formal Communication

is communication that flows along the lines of management or authority.

involves utilizing the formal communication channels of an organization.

Informal Communication

occurs when people come together and talk about their working conditions, family, co-
workers, etc.

Rumour, gossip, etc. are the examples of the informal communication.

is communication between employees outside the formal communication structure of the

company.

Advantages of Business Communication

1. Build Customer Relationships

Few businesses would grow or even survive without the benefits gained through
marketing communications. You can take advantage of the wide variety of media available to let
the public know about your products or services.

2. Motivate Team
Good communication within an organization can help foster cooperation between
members of management and the employees they oversee. When giving instructions, planning a
project or explaining a change in policy, it's important to convey the reasons behind a request or
decision.

3. Strengthen Partnerships

Communication is also important when dealing with suppliers, outsourced providers and
other outside business contacts. You can avert many problems by clearly outlining your needs
and expectations when you enter a relationship with a provider.