Scribd
Upload
19 views2 pages

Shopping Behavior Analysis Report

The document outlines various analyses that can be performed on consumer shopping data including pie charts on demographic and behavioral variables, cross tables examining relationships between age, gender and shopping habits, factor analysis to understand buying behaviors and preferences, cluster analysis to group consumers into segments, and cluster-wise factor analysis to examine the factors underlying behavior within each segment.

Uploaded by

SudhansuSekhar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
19 views2 pages

Shopping Behavior Analysis Report

The document outlines various analyses that can be performed on consumer shopping data including pie charts on demographic and behavioral variables, cross tables examining relationships between age, gender and shopping habits, factor analysis to understand buying behaviors and preferences, cluster analysis to group consumers into segments, and cluster-wise factor analysis to examine the factors underlying behavior within each segment.

Uploaded by

SudhansuSekhar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Pie Chart

- Gender
- Age Group
- Education
- Occupation
- Income Level
- Birth Place
- Current Residence
- Internet Usage
- Shopping times
- Cost of Shopping
- Shopping done from
- Shopping done through
- Shopping since
- Shopping known by (friends, family, social media)

Cross Table

- Age vs Gender
- Age vs Gender vs Internet Usage
- Age vs Gender vs shopping expenditure
- Age vs Gender vs shopping frequency

FA

- Diagram
- Buying Behaviour
- Post purchase
- Website
- Payment
- Delivery

Cluster Analysis

- Cluster wise details

Cluster wise Factor Analysis

- Cluster 1
o Buying Behaviour
o Post purchase
o Website
o Payment
o Delivery
- Cluster 2
o Buying Behaviour
o Post purchase
o Website
o Payment
o Delivery
- Cluster 3
o Buying Behaviour
o Post purchase
o Website
o Payment
o Delivery

You might also like