Consumer Behavior in Online Shopping

Name- Simran
Guide Name - Dr. Dheeraj Pawar

Introduction:
Online shopping involves the act of purchasing goods and services
from vendors who offer them on the internet or through websites. A
consumer accesses the company's website, explores the virtual store,
and selects desired items. These chosen items can be stored in a
virtual shopping cart until the consumer is prepared to make a
purchase [1]Online shopping commenced in India as early as 1995
with the arrival of the internet. Its popularity increased during the
Internet boom of 1999-2000, especially with the emergence of well-
known auction sites like bazee.com. By 2020, consumers have the
flexibility to shop online using a variety of devices, including desktop
computers, laptops, etc. India plaza, founded by K. Vaitheeswaran in
June 1999, holds the distinction of being the first-ever online
shopping store [2]
Online shopping has emerged as an easy remedy for the hectic pace
of modern life. Over the last decade, there has been a significant shift
in consumer shopping habits. While some still opt for brick-and-
mortar stores, many find online shopping to be far more convenient.
This trend is largely attributed to the time-saving aspect of online
shopping, which appeals to modern individuals overwhelmed by
busy schedules and reluctant to allocate extensive time to traditional
shopping methods [3] Lots of online shops offer links with additional
details about their products. On the flip side, some online shoppers
enjoy exploring, having fun, and love shopping, while others find
technology confusing and dislike waiting for deliveries. As a result,
understanding how people behave online—like searching, buying,
and using products—has become a popular area of research for
many scholars. They're trying to grasp what makes online shopping
different from traditional methods. [3]
The internet has grown a lot in the last twenty years, along with the
digital economy driven by technology. With more people using the
internet and faster connections, companies can now use new
technology to make their websites better and show off their products
and services more effectively. [4]
The internet has evolved into a fresh avenue for distributing
numerous products. Utilizing the internet for online shopping has
emerged as a primary motivation for internet usage, alongside
product search and information retrieval. Consequently, the internet
has encouraged a strongly competitive market, characterized by
intense competition for consumer attention [5] Virtually everything,
from groceries, clothing, furniture, electronics, etc. can be
conveniently purchased online. Additionally, a significant number of
people choose to buy transportation tickets and plan vacations
through online platforms. [6]The internet has transformed consumer
shopping habits and has quickly expanded on a global scale.
Numerous companies have adapted online shopping as a means of
cutting down on marketing expenses, thereby enabling them to
lower product prices and maintain a competitive edge in fiercely
contested markets. Consumers utilize the internet for various
purposes beyond just purchasing goods, including comparing product
features, prices, warranties, and delivery options. [5]
Consumer Behavior is a quickly growing area of study. It looks at why
people choose certain products to meet their needs or wants.
According to the American Marketing Association, Consumer
Behavior is how people's feelings, thoughts, actions, and
surroundings interact when they buy and sell things. [7]Examining
consumer behavior plays a pivotal role in the prosperity of e-
commerce ventures. With the expansion and accompanying benefits
of online business transactions, the realm of internet shopping is
presently undergoing a significant surge. The extensive evolution of
this straightforward commercial concept has drawn in consumers
from across the globe [8] Consumer behavior is greatly influenced by
how products are judged before buying them. Compared to how
people used to shop, now consumers rely more on how things look,
how quickly they can try them out, and what ads say. Nowadays, with
all the information available online, people use text, pictures, and
videos to learn about products. Also, when deciding whether to buy
something, what other customers say about it is really important. For
example, if someone is trying to choose between two products, they
might read what others have said about both to figure out which one
is better for them. [9]

FACTORS INFLUENCING CONSUMERS BEHAVIOUR

There are three categories of factors that influence consumer’s
behaviour:
Personal Factors: A person's preferences and viewpoints can be
impacted by demographic aspects such as age, income, profession,
and way of life.
Psychological Factors: Human behavior is shaped by psychological
elements such as motivation, perception, education, and personal
attitudes or belief systems.
Social Factors: Consumer purchasing behavior is influenced by
various social elements including family, relatives, friends, reference
groups, roles, status, and social media presence.

There are various other factors such as corporate marketing efforts,

economic circumstances, individual preferences, social group
influences, and purchasing ability that impact consumer behavior.
[10]

Objective of the study

This paper focuses on the study of consumer perception and
behavior towards online shopping [5]

Methodology:
This study aims to enhance understanding of consumer sentiments
and actions within the domain of online shopping. The primary
methodology involves gathering firsthand data through an opinion
survey administered via a structured questionnaire customized to
investigate consumer behaviors in online shopping. This
questionnaire will be represented into two distinct sections: one
aimed at gathering demographic and general information about
respondents, and the other designed to explore the specific
behaviors and patterns observed in online shopping activities. [11]

Statistical Analysis:
The gathered data will undergo analysis utilizing Percentage Analysis
to detect patterns, alongside conducting correlation analysis to
explore the relationship between respondents' age and gender.
Additionally, a One-way ANOVA test will be employed to examine the
 association between respondents' age and frequency of online
product purchases. [11]

REFRENCES-

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[2] R. Angamuthu, “A STUDY ON ONLINE SHOPPING IN INDIA-AN OVERVIEW,” International Journal of

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[3] M. A. Rahman, M. A. Islam, B. H. Esha, N. Sultana, and S. Chakravorty, “Consumer buying behavior
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[4] A. Alwani, S. Yadav, and T. Pradhan, “A Study of Consumer Behaviour towards online shopping in
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[5] Dr. Amit Kumar Singh, “Consumer Behavior in Online Shopping: A Study of Aizawl,” vol. 1, no. 3, pp.
45–49, Dec. 2013.

[6] “Evolution of Online shopping in India & its Unparallel Growth”, [Online]. Available: www.raijmr.com

[7] “Consumer Behaviour Towards Online Shopping – an Analysis with Product Dimensions,”
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514, Dec. 2019, doi: 10.35940/ijitee.l1127.10812s19.

[8] M. Zendehdel, L. H. Paim, and S. B. Osman, “Students’ online purchasing behavior in Malaysia:
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doi: 10.1080/23311975.2015.1078428.

[9] Y. Chen, “Advances in Intelligent Systems Research,” 2018.

[10] “PratibhaSapandanpaper”.

[11] “A STUDY ON CONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING.” [Online]. Available:

www.sathyabama.ac.in