Background

The demand of ice cream in the Philippines stays higher whether it is hot or rainy
season.

In the Philippines, ice cream is one of the marketable sweetened ice dessert that can be
purchase in supermarkets, convenience stores, retail stores and ice cream shops. 25%
of Filipinos buy ice cream a year based on the Selectas market plan. [2]

Ice cream consumption in the Philippines is forecast to register growth at a CGAR of

6.6% during 2014-2019. The volume consumption of ice cream products is forecast to
grow from 97.1 kg million in 2014 to 133.7 Kg million in 2014. [1] It was concentrated
within the Greater Manila Area between 2004 and 2008, with 60% of total volume
purchased there. [4] The average per capita consumption stands at 1.4 kilogram in 2017.
Revenue in the ice cream segment amounts to USD 381 million in 2017. The market is
expected to grow annually by 4.1%. [5]

Ice cream industry in the Philippines has three product segments which are the
Artisanal Ice Cream, Impulse Ice Cream, and Take-Home Ice Cream. Examples of
Artisanal Ice cream are Carmens Best, Sebastians, Merry Moo, Poco Deli and Mad
Marks while Impulse Ice Cream example Selecta Cornetto, Creamline Dairy

Today, the largest player of ice cream market is Selecta, garnering more than
half or 54% percent of the total sales of ice cream in the Philippines since 2005 until
today. [3]

Category coverage value and growth analysis for 3 ice cream segments

Leading players

Distribution data channels

Based on the Kantar Worldpanel study, fast moving consumer goods (FMCG)
sales attributed to food which is 59.3% of the total sales and ice cream is the number
one food purchase. hanapin
pacakging data

Consumer trends